The Cardiff University/Cardiff Half Marathon and Brecon Carreg are throwing their support behind the Recycle for Wales Run, Refuel, Recycle campaign for a fourth successive year.
The 25,000 runners at this year’s sold-out Cardiff University/Cardiff Half Marathon are being encouraged to run, refuel with Brecon Carreg’s natural source mineral water and then recycle at the clearly signed points along the iconic 13.1 mile course.
Wales currently boasts the highest re cycling rates in the UK at 64%, making us second best in Europe and third best in the world. Recycle for Wales would like to encourage people across the country to recycle all they can to help Wales become the best recyclers on the planet.
To put things into context, if every Cardiff Half Marathon runner recycled one plastic water bottle, it would save enough energy to power Cardiff Bay Barrage with electricity for more than two days.
Angela Spiteri from Recycle for Wales, said:
“With more and more people in Wales recycling, we’re well ahead of the field and our world rankings reflect that. We’re delighted to be teaming up with Run 4 Wales and Brecon Carreg to encourage all runners and spectators to keep Wales running up the rankings by recycling all you can. The theme for this year’s Recycle Week is ‘Recycling. We do. Because it matters’, and in Wales, we can proudly say, “we do”.”
Brecon Carreg’s vision is to become fully circular and contribute to the health of the environment and people. The Welsh water brand have launched their ‘Source of Change’ sustainable packaging strategy 2025, which aims to use 100% recycled or reusable bottles and packaging by 2025.
Jenna Bissell, Marketing & CSR manager for Brecon Carreg Mineral Water said:
“We’re thrilled to be involved with the Run Refuel Recycle campaign again. Our consumers are increasingly concerned about the impact of their consumption on the environment and we share this concern. Plastic bottles contribute to the overall problem of plastic pollution.
“Brecon Carreg wants to address this changing context in a meaningful and ambitious way. Our ‘Source of Change’ packaging strategy is clustered around 4 key drivers: Reinvent, Reduce, Recycle and Restore. Transparency and partnerships are fundamentally underlying this strategy. As such Brecon Carreg are proud to be key partners in Run Refuel Recycle for its fourth year.”
The 2019 edition of the Cardiff Half is set to be the most sustainable yet with the implementation of Run 4 Wales’ new Green Action Plan.Brecon Carreg will be at the heart of the Race Village again with their Save the Mermaids campaign, which runners can find out more about her: https://www.breconwater.co.uk/savethemermaids/.
Each and every Cardiff Half race brochure is made up of recycled paper as Run 4 Wales continue to work on an green action plan, implementing a thorough environmental policy that aims to reduce waste.
Run 4 Wales Chief Executive Matt Newman said:
“The eyes of the world will be on this year’s Cardiff University/Cardiff Half Marathon as the event plays host to the inaugural Commonwealth Half Marathon Championships.
“The world-wide coverage of the event gives Wales the perfect platform to showcase how the country has become a world leader in recycling and sustainability. We’re proud to be celebrating our 15th anniversary in the same month as Recycle Week.”