October 31, 2020

Covid-19 means that it’s time to double down on our commitment to health, wellbeing and employee engagement

There really is no better time for leadership teams to champion and instigate a stronger engagement mindset initiative and truly drive the work culture forward. It’s time to re-affirm business culture and drive employee engagement longer term.

During these difficult times, it is essential to focus on longer term rational strategies which will sustain a business. Not only does this make good business sense, but this will ensure the longevity of a business’s most important asset; it’s people.

Now is the time for businesses to double-down on their commitment to health, wellbeing and employee engagement. Those businesses who focus on techniques to give all employees a real voice and allow them to find solutions to the everyday problems they face themselves, and as a team, will certainly win out during these unprecedented times. But how can this be done, especially without breaking the bank?

It all starts with collaborative problem solving.

We believe that finding improvement themes, efficiencies and cost savings is the responsibility of everyone within a workplace. By facilitating structured opportunities, a firm can provide all employees with greater autotomy to drive the company forward by collaboratively problem solving, rather than feeling like the company is pushing them along or worse, that they are unable to make a valid contribution. Not only will this engage each and every team member, it will give them greater confidence in their abilities and bring them all closer together. It will also improve the bottom line too as they find solutions to the everyday problems within the company that are so often missed by the leadership teams. And it’s this kind of bottom up engagement that really is win-win too, because it continues to pay back year after year, therefore making it entirely free to implement.

There is no getting away from the fact that employee motivation and staff morale has been impacted by the pandemic. With everyone working from home, social distancing or indeed, on furlough, many employees have started to feel cut off from their peers and line managers. This is especially true if these employees are used to working closely in an office or manufacturing environment. This alongside the increased anxiety around health, family and finances is all causing a big dent in overall employee happiness and their motivation.

To avoid this impacting the company culture, the key is regular communication. This will give employees a sense of unity, allow more clarity around the wider business and reassure them that they are valued. Certainly, maintaining morale and unity during this time will be paramount to foster a more resilient team and maintain an engaging culture long term.

As we slowly go back to some form of normality, business leaders will really need to spend some time considering how they would like their ‘new normal’ to look and whether they need to reset and retool. And likewise, how they communicate this to their employees.

How a business resets (and indeed communicates this) is a good opportunity to incorporate plans to reaffirm company values and work culture too amongst team members. What is required, now more than ever, is meaningful intrinsic motivation of all team members, no matter what their role.

Likewise providing an opportunity for employees to get involved in a team strengthening activity designed to reinforce brand values and give fresh focus, will help reconnect employees. And let’s face it, it’s also likely to provide some light relief from the inevitably more regimented way we’re all going to have to go about our daily roles and responsibilities for the foreseeable future.

There really is no better time for leadership teams to champion and instigate a stronger engagement mindset initiative and truly drive the work culture forward. It’s time to re-affirm business culture and drive employee engagement longer term. What’s stopping you?

Words by Julie Cameron, Managing Director of DRIVE Engagement

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