AML Group announce senior hire

AML Group has today announced the appointment of Philippe Crump as Head of Content, in a move that will accelerate growth of the agency’s content marketing offer. Having delivered successful programmes for a number of leading businesses including: AXA, Pictet and Nomura – the agency anticipates increased demand in 2021 from existing and new clients.

Philippe joins from the Omnicom content marketing agency, Specialist, where he led the set-up and operation of global content newsrooms and content marketing programs for brands such as Zurich Insurance, Siemens and SITA For Aircraft. Commenting on joining AML he says:

“I am really looking forward to helping AML continue their growth in the coming years. There has never been a greater need for content within the marketing mix than now. With channels such as face-to-face events being impaired by the pandemic, content is one of the principal ways that brands can build trust and loyalty with target audiences in the current environment.”

AML’s content team will continue to integrate seamlessly with the agency’s strategic, creative and comms teams across advertising, digital and experience, based in the agency’s new collaborative space at The Tea Building, Shoreditch.

“We are delighted to welcome Philippe to the agency and look forward to him bringing a fresh perspective to our award-winning content work.” says Ian Henderson, CEO, AML Group “Simple ideas for complicated businesses, delivered across every touchpoint, is the heart of what we do. Informed, inspiring content is vital to that offer, and Philippe brings the experience and expertise to help us take it to the next level.”