March 7, 2021

Local Marketing Agency increases turnover by 800% with success on a national level

As they reach their 4-year milestone, South Wales Marketing Agency, Ouma, achieve record-breaking growth after having supported countless local businesses navigate the challenges of COVID-19, as well as landing some big-name contracts.

Business Directors, Ross Jones & Rachel Lyndon-Jones, are proud to be approaching their fourth-year anniversary after surviving an economic crisis which has seen thousands of businesses struggle in the wake of COVID-19. At the start of this year, the Swansea-based marketing agency found themselves facing unprecedented challenges as clients were threatened with closures and unforgiving UK government restrictions. However, despite the peril of uncertainty, Ouma rose to the challenge to support businesses with quick-thinking innovation and creative marketing solutions.

Like several other companies, Ouma were one of many to feel the strain of COVID-19 as inevitable financial losses were counted for in the second quarter of 2020. It was here, in the midst of the growing pandemic that Directors, Ross & Rachel, knew they needed to upscale operations to ensure their business survived the crisis. Their commitment to supporting both long-term clients and new customers has now seen the business exponentially grow through the second half of 2020, taking the business’ turnover from £6k per month in April to £50k per month by October.

Ross added: “We’ve witnessed first-hand the effects the pandemic has had on both local and larger-scale businesses. We’ve been at the forefront of many of these struggles, the pandemic has left no sector untouched, and it’s been truly inspiring to have been trusted to support our clients and their businesses as they’ve overcome the economic threat of COVID-19. Throughout the pandemic, we’ve worked harder than ever, not just to keep our heads above water, but that of our customers too, and our growth is testament to the effort we’ve made to support our customers throughout this time.”

Rachel continued; “We are thankful for the loyalty demonstrated by our long-term clients and of course, the more recent customers that have onboarded us for our specialist marketing services. The team at Ouma have worked tirelessly to contribute to our business growth and we’re proud to be starting the new year in such a positive position.”

Ouma was founded in February 2017 and has since become one of the fastest-growing marketing agencies in Wales. They support businesses across several sectors and industries with digital marketing, social media management, brand reputation, content creation and much more.

In June 2020, Ouma sufficiently managed operations with a workforce of just three people, but have since recruited three new team members, consequently doubling the headcount at the Swansea-based leading marketing agency.

Now, Ouma boasts an impressive team of specialists, including copywriters, social media executives graphic designers, and dedicated account managers. While COVID-19 is not over yet, Ouma are certain that their latest business initiatives will steer them through any future challenges they are yet to face. In addition, they continue to support the businesses that need them most, as they innovate ways for continued custom and open ‘virtual’ doors.

Ross says: “We understand that we ourselves, alongside the many clients we work with, are likely to experience challenges as the pandemic continues to evolve, but we are prepared for how those challenges may present and we are committed to offering effective marketing solutions to combat them. We are fortunate enough to have some truly incredible and inspiring businesses within our client portfolio and we are exceptionally excited for the year ahead.”

Plans for the new year are likely to see Ouma recruit again, as they initiate further growth and expansion of their specialist services.

Rachel explains; “We’re just at the very beginning of where we would really like to take our business, and I am confident that we will continue to recruit additional talent into our team whilst launching exciting new products and services to support our clients in every way possible.”