ReachFive selects Neo PR to deliver disruptive retailtech campaigns

Neo PR, the B2B technology PR agency, has announced it has been appointed as UK PR agency for ReachFive, provider of the cloud-based customer identity and access management (CIAM) enterprise platform, with immediate effect.

Since 2014, the Paris-headquartered company, ReachFive’s cloud-based, API-first platform has provided retailers with the capability to deploy consumer identity and access management with speed and at global scale, while maximising agility to keep up with the pace of digital change. Leading companies such as L’Occitane, Boulanger, Etam Group, Hachette Group, La Compagnie des Alpes, Monoprix and ENGIE use ReachFive to drive higher lifetime customer value, and improve marketing, commerce and customer service results.

Since expanding into the United Kingdom with Series A funding of $10 million at the beginning of the year, working with Neo PR will help to solidify ReachFive’s footprint in the country, enticing retailers to take advantage of digital technology and put identity at the centre of the customer experience to drive personalisation, engagement and loyalty. The PR agency aims to do this by elevating the presence of ReachFive’s cloud-based API platform through thought leadership to create brand awareness and coverage within the industry.

“We are incredibly impressed with Neo PR’s experience, knowledge and stance within the retail technology industry,” said Russell Loarridge, Director, ReachFive. “Throughout my own career, I have worked several times with Neo PR as I know that they will deliver disruptive campaigns to elevate ReachFives’ brand recognition within the industry and support our broader business objectives. Their opinion based thought leadership and news jacking opportunities makes Neo stand out from the crowd and I’m thrilled to be working with them again once more at ReachFive.”

Ashley Carr, Managing Director and Founder of Neo PR commented, “ReachFive is at the forefront of innovation and at Neo we love doing business with people who love doing business. Neo has a unique deliverables based pricing model, meaning that we are outcome focused and we give full transparency so our clients get exactly what they want. I am thrilled that the Neo ReachFive PR team continues to deliver above and beyond, which highlights that the talent we bring to our clients sets us apart.”