New Book – ‘How to develop and launch a drink brand’
‘How to develop and launch a drink brand’, the new book by Food and Beverage expert Richard Horwell is published on 21st March.
The book is a definitive guide to launching a drink in the UK.
Since the pandemic there has been a huge increase in interest in food and drink, even the most unlikely brands have received considerable inward investment! Employees working from home and lining up at the supermarket have realised this is the industry they want to be in. Our awareness and interest in health and wellness has grown and so has the Wellness and Functional Drinks sector. All this has led to a flood of new drink brands hoping to launch into this market, and swathe of entrepreneurs deciding this is the business they want to focus on. In short, it seems everyone wants to know how to create and launch a drink brand.
‘How to develop and launch a drink brand’, the new book by Richard Horwell, is there to answer the most common questions and help budding drink entrepreneurs get off on the right foot.
Drawing on over 30 years’ experience in the industry and having been behind the launch of over 130 brands, Richard Horwell shares his insights into the industry and what aspiring entrepreneurs need to know before they start spending any money on creating a new drink brand.
The book covers Market Research; Recipe Development; Branding; Packaging and Production; Marketing to Buyers; and Export.
‘How to develop and launch a drink brand’ will be launched at the International Food & Drink Event (Excel, London) on Monday 21st March.
The book will be available from Amazon and all good bookshops, plus direct from the Brand Relations website www.brandrelations.co.uk
Richard Horwell is the owner of Brand Relations, a specialist food and drink marketing and branding company based in London. Over the last 14 years, Brand Relations has been behind the launch and development of over 130 brands in the UK. Richard has also built up and sold companies of his own in the Food and Beverage sector. He has over 30 years’ experience in marketing FMCG brands around the world, having lived and worked in the UK, USA, Australia and the Middle East. www.brandrelations.co.uk
