The importance of social media campaigns in business

Written by Kurt Miller, Director of Marketing, Cloud Campaign

Social media has become an essential tool for businesses to promote their brand, products, and services to their target audience. However, to make the most of social media, businesses need to create and publish engaging content that resonates with their followers. In this blog post, we will explore how businesses utilize their content in social media campaigns and the different types of content that should be included.

What types of content can businesses post on their social channels?

There are several types of content that businesses can include in their social media campaigns. The following are just some of the most popular types of content:

• Humour/trends: Humorous content like memes can help businesses to connect with their followers and create a positive image of their brand by showing that they’re in tune with trends and other pop culture moments.
• Product/service overviews: Tutorials can be used to educate followers on how to effectively use a business’s product or service. This is one way to sell to customers through social media.
• ”Behind the scenes”: Going live on social media platforms or introducing the team or work culture within a business allows them to engage with their followers and create a more personal connection.
  
  
• Thought leadership and educational content: Sharing tips related to a business’s industry can help to position the brand as an expert and provide value to followers.
• Giveaways/contests: Giveaways and contests can help to increase engagement and attract new followers.

How do you know what type of content to post?

It’s important to note that the types of content that a business should include in their social media campaigns depend on their industry, target audience, and brand values. A business in the fashion industry may focus on sharing images of their products, while a business in the tech industry may focus on sharing informative content. In general, it is a process of trial and error to discover the type of content that engages your audience. Above all, businesses should simply endeavor to make sure their content consistently and authentically aligns with their brand.

The 80/20 rule is a popular framework in social media marketing. It suggests that businesses should focus 80% of their social media content strategy on entertaining people and getting engagement, and 20% of their content strategy on educating followers about their product and selling to them. This means that businesses should prioritize creating content that provides value to their followers and engages them, rather than focusing solely on promoting their products or services.

By following the 80/20 rule, businesses can create a more balanced social media content strategy that resonates with their target audience. This can help businesses to increase their social media following, improve their online presence, and generate more leads and sales.

Lastly, businesses should create a content calendar at least a month in advance that outlines when and what types of content will be posted. This helps businesses to map out a strategy, stay organized and ensure that they are publishing content consistently. The easiest way to do this is by investing in a social media management platform like Cloud Campaign, Hootsuite or Later.

How many days per week should you post? Can you exhaust your followers with too much content?

The frequency of posting on social media platforms depends on the individual business’s goals and resources. However, it’s recommended that businesses post on social media platforms at least once per day to keep their followers engaged. Some businesses may post multiple times per day, while others may only post a few times per week. It may sound daunting to post this frequently as a small business, but it can often be done very efficiently if you use a professional social media management tool.

In general, it’s better to focus on high-quality content vs. high-volume content. So, if you find yourself filling in your social calendar with “filler” content simply to remain active on social, you won’t likely be providing value to your business or followers.

It’s worth the time to invest in a social media strategy

Businesses can utilize their content in social media campaigns to increase their brand’s visibility, drive traffic to their websites, and engage with their target audience. When creating content for social media platforms, businesses should focus on creating engaging and visually appealing content that provides value to their followers. The types of content that businesses should include in their social media campaigns depend on their industry, target audience, and brand values. Following the 80/20 rule can help businesses to create a balanced social media content strategy that resonates with their followers and drives results. Finally, finding a balance between posting enough content to keep followers engaged and not posting too much content that can become overwhelming is crucial. If you’re concerned with the time and resources it will take to execute a social media strategy, consider investing in an industry-leading social media management platform like Cloud Campaign.