Zivver Adapts its Go to Market Strategy with Subscription-based eCommerce Platform aimed at SMBs

The platform enables businesses to purchase Zivver based on number of licences over one or three years allowing for flexible and scalable adoption

18th April 2024 – Email security specialist Zivver is adapting its go to market strategy with a self-service eCommerce platform to cater for small and medium-sized businesses (SMBs).

Budget constraints and a shortage of digital skills makes SMBs the perfect target for cybercriminals, and more susceptible to mistakes that lead to data loss events. According to Accenture’s Cybercrime Study, nearly 43% of all cyber attacks are on SMBs, while the World Economic Forum found that 95% of all incidents are attributed to human oversight. This suggests that business owners need to implement cost effective security measures that add extra layers of authentication and advanced encryption protocols to reduce risk.

Zivver delivers an effortless email security solution that prevents data incidents through seamless integration with existing email clients, enhancing email with data loss prevention and MFA tools, advanced encryption, and large file transfer capabilities. Designed to empower people to work securely with minimal disruption, Zivver adds an extra layer of security to protect emails and files before, during and after sending.

Traditionally aimed at enterprise-level organisations in the public sector, the new subscription-based model opens up the market for SMBs and makes email security accessible for everyone. This decision follows Zivver’s recent expansion into the US market, where they have successfully onboarded hundreds users through direct licensing.

Wouter Klinkhamer, CEO and Founder at Zivver said: “Security can be prohibitively expensive for SMBs, which means they are often left vulnerable to an increasing number of cyber incidents and more prone to making missteps with their data. We are determined to make email security as easily available at a cost-effective price point ensuring a realistic investment for businesses of any size, and we’re proud to offer this scalable self-service approach to the market.”

The company has recently expanded its product offering with the launch of Zivver Secure eSignatures. Designed to empower efficient digital signature processes within existing email platforms, the new solution will provide organisations with advanced protection when managing documents requiring signature.

Anita Mavridis, VP of Product at Zivver added: “You don’t need to be a large organisation or an IT expert to prioritise security and protect sensitive data. Good cybersecurity should be accessible to all businesses and doesn’t need to be complicated to be effective. Our products are designed to be seamlessly integrated into existing processes and solutions, removing complexity and improving adoption for smaller businesses.”

The eCommerce platform is available to businesses based in the UK, US and the Netherlands. For more details, visit the website here.

About Zivver

Zivver is the effortless secure email solution, powering compliant, effortless communications. Zivver optimizes secure communications and productivity by adding a security and privacy layer on top of existing email systems, such as Outlook (Desktop and Microsoft 365) and Gmail. Founded in 2015, Zivver serves over 10,000 organisations across multiple markets and verticals including Financial Services, Local Government, Healthcare, Central Government, Legal and more. Zivver was identified as a representative vendor for Email Data Protection Specialists in Gartner’s 2023, 2021 and 2020 Market Guide for Email Security; is one of the CyberTech 100, which recognises the world’s most innovative CyberTech companies for financial services, and was awarded Most Impactful Privacy Product of the Year at the PICCASO Privacy Awards in 2022.