Quorn Foods appoints Art of the Possible as pan-European creative and social agency of record for QuornPro

Quorn Foods, a global market leader in healthy, sustainable protein, has appointed Art of the Possible as pan-European creative and social agency of record for its foodservice arm QuornPro, following a four-way competitive pitch.

Art of the Possible will now partner with QuornPro to launch its new brand world, with a focus on social and digital channels, in order to build awareness and drive sales.

Rolling out from this month, the activity will seek to engage with multiple audiences, including restaurants, pubs, wholesalers and buying groups.

QuornPro, Quorn Foods’ foodservice offering, operates across the UK and Europe in sectors including education, contract catering, fast food and casual dining.

The win follows Art of the Possible’s recent appointment as CJ CheilJedang’s strategic and creative agency of record across the UK, the Netherlands, Germany and Australia.

Andrea Deutschmanek, Marketing Director, Quorn Foodservice, said: “We’re pleased to appoint Art of the Possible as our lead creative and social agency across the UK and Europe. We selected them because of their expertise within the food sector, as well as their sense of fun. Their ability to create impactful creative that truly works, coupled with their unwavering energy and smart thinking, has convinced us that they are the perfect partner to help us achieve our goals.”

Kat Patterson, Managing Director, Art of the Possible, added: “QuornPro is an amazing brand to work on. Their brand development has been epic, and they’re already light years ahead in their category. We’re really proud to have the opportunity to take them to the next level with some fun and brave creative work.”