Wedding belles: Adding bridal beauty treatments to your salon menu
Preparing for a wedding day is an exciting experience, and as a salon owner, you have a pivotal role in helping brides and grooms look their best. Pre-wedding beauty treatments can help your clients feel confident and radiant on their special day. In this guide, we’ll explore the best pre-wedding beauty treatments and share some top tips on how to achieve the perfect wedding day look. Let’s dive in.
1. Lip micropigmentation
Brides want to feel confident and beautiful on their wedding day. From savouring delectable petit fours to showering guests with heartfelt embraces, the last thing a bride wants to worry about is lipstick touch-ups throughout the day. However, unlike lipstick which needs constant reapplication, offering lip micropigmentation as a service in your salon may be the best option for brides who are seeking smudge-free lips all day.
Lip micropigmentation, which deposits pigment into the lips, creates a semi-permanent colour that can subtly improve the appearance of lips — making them look fuller, more defined, and adding a natural flush of colour. This service, also known as ‘lip blushing’, provides a kiss-proof solution for flawless photos and worry-free celebrations.
Prior to the wedding, it’s important for the bride to have a thorough consultation with a qualified micropigmentation technician to discuss expectations, colour options, and suitability for the procedure. Holistic broker, Salon Gold, reiterates that “since it involves making fine incisions into a customer’s skin, it has the potential to cause a variety of problems including allergic reactions or infection.” For this reason, before adding this bridal beauty treatment to your salon menu, it’s best to invest in insurance to ensure your business is protected at all costs.
2. Hair trials
Before having their hair done professionally on their wedding day, brides-to-be may seek a hair trial to experiment with hairstyles, accessories and headpieces, or even practise an elaborate look they have been dreaming about.
Hair trials are a win-win for both the bride and the salon. By offering trials, you alleviate any pre-wedding jitters for the bride while building trust and rapport. This allows them to discuss their vision, test hairstyles, and get to know you better. Hair trials are an effective way of testing out and helping refine a person’s hair and makeup aesthetic, so that there aren’t any snags on the big day.
A successful trial not only increases your chances of securing future bookings for bridesmaids or guests (potentially leading to additional revenue), but it also creates an opportunity for hairstylists to recommend and sell hair care products to ensure the bride’s hair is healthy and manageable for the wedding.
3. Massage
Planning a wedding can be a whirlwind for many couples. From finalising the venue and guest list to staying within budget, the seemingly endless decisions can quickly lead to stress and anxiety. To help alleviate this stress, offering massage services at your salon can be the perfect solution for brides and grooms looking to unwind, relieve tension, and approach their upcoming wedding with renewed excitement.
Wedding planning can take a toll on both the mind and the body, leaving couples feeling emotionally and physically drained. Massages, however, can address a variety of issues commonly associated with wedding planning stress, including muscle tension, headaches, and general aches and pains. Through gentle strokes and applied pressure, massages offer multiple benefits such as increased blood circulation, rejuvenated and nourished skin, and improved overall mental well-being — making them a valuable addition to your salon’s bridal service menu.
