Category Archives: Book Releases

Cashing Out: A business owner’s guide to selling to private equity

Entrepreneurs live and breathe their business, setting the course and steering the ship towards growth and success, but in the midst of managing day-to-day operations entrepreneurs can neglect the bigger strategic picture, including options for exiting. For some, planning their exit can feel at odds with their current commitment to the success of their business, however investment options such as private equity (PE) have the power to unlock a new growth phase for business owners and their organisation. 

Despite this potential, many entrepreneurs continue to find the PE world a daunting one. A trillion-dollar industry posing a variety of different options, understanding suitability, establishing a realistic valuation and navigating due diligence processes are unique challenges for founders. Alexis Sikorsky is determined to reduce the fears of entrepreneurs and increase the accessibility of PE exits. His new book Cashing Out is an easily-digestible, expert blueprint for scaling, team-building and attracting the investment to mastermind a profitable exit, demystifying a seemingly complex world for entrepreneurs wanting to supercharge their growth. 

An entrepreneur since the age of 15, Alexis has distilled decades of on-the-ground, hands-on business expertise into a practical resource to navigate the world of PE as a founder. In fact, he has personally executed the process effectively, selling his company for an impressive nine-figure sum. He now guides other founders to do the same using many of the techniques in the book, firstly helping them to understand themselves, their business and their leadership style before embarking on his APEX methodology: Assessing your company, Planning your growth, Executing your plan and eXiting in the most profitable way. Practical throughout, Alexis has incorporated lessons from his own successes, challenges and mistakes alongside insights from fellow industry experts making the book the perfect guide for business owners navigating the PE process. 

Cashing Out covers practically preparing and undertaking a PE exit, including understanding goals and vision, building teams, preparing accurate valuations, choosing the right funding options and how the exit process unfolds, as well as the mindset challenges entrepreneurs encounter throughout the exit process. Entrepreneurs can sometimes be resistant to the idea of exiting or giving away some control, especially when they have often had primary responsibility for setting the business’ course. Reassuringly, Alexis highlights how PE exits can bring alternative perspectives that push the business to new heights. He also discusses the importance of due diligence on both sides. PE firms will be questioning the business’ suitability and simultaneously business owners should be actively listening to the experiences of others who have followed the process with a particular firm to understand if it is right for them. 

Alexis keenly dispels misconceptions that prevail about PE. Many entrepreneurs fear the process, worrying PE firms do not have the business’ or its people’s interests at heart. Counteracting this, Alexis covers how PE firms support founders through the process, as well as how they could do this more effectively. Similarly, many stories prevail in the media of entrepreneurs dramatically inflating their company valuations. Alexis zeroes in on the importance of realistic valuations and how companies can calculate and evaluate their current standing. 

At the heart of demystifying the PE process is empowering entrepreneurs with transparent knowledge. Whilst PE might not be the right fit for every business, considering and preparing for the process as early as possible in the business journey is essential to being able to secure a high return. Cashing Out is the ideal read for any business owner who is considering a PE exit, is ready to look beyond their reality and wants to understand how they can set themselves and their business up for the most profitable exit possible. 

That’s Calm – A New Children’s Guided Meditation Book

Author Chris Dixon has launched his his latest book.  ‘That’s Calm’ is a gentle guided meditation story book aimed at young children to help them to not only destress and relax, but also guide them to a better mental health wellbeing, in a world that puts too many pressures and stresses on our younger people.

This wonderful resource for children can prove to be a helpful tool for children to manage their stress levels, deal with anxiety as well as improve their overall emotional wellbeing.

 

Available in Multiple Formats

The book is available in several formats, including digital e-book and audiobook which is narrated by the talented Simon Wells, it even comes with a file for the background music which also allows you to do your own narration. Ideal for classrooms, nurseries and at home. The story is designed to engage the imagination of its readers and listeners whilst taking them on a calming journey, shedding their anxieties and allowing them to find a relaxed, stress-free state.

To find out more or to purchase this book please see here https://thatsokay.co.uk/products/thats-calm-childrens-guided-meditation-digi
tal-ebook-colouring-sheets-and-audio-book

Accompanying Colouring Sheets.

In addition to the book, there are also several colouring sheets to accompany it that are related to the story. Colouring can be not only a creative activity but also therapeutic activity and complements the overall experience of ‘That’s Calm.’

About the Author

Chris Dixon has written several books on mental wellbeing, aimed at young children, teenagers, and adults after going through mental health problems himself.  Chris firmly believes that empowering young people is key to making the world a better place to live in,  and is passionate about helping children develop the life skills needed now and for the future – putting them in good stead for an emotionally well balanced and happy life from childhood through to adulthood.

Chris’s books have had a positive impact on people’s lives, helping them deal with emotions, tackle mental health stigma and overall wellbeing.

‘That’s Calm’ –  a guided meditation book for children is no exception, and will help children who have stress and anxiety issues to deal with them now whilst helping them to develop a better mental wellbeing that will stand them in good stead for years to come – and a perfect Christmas Gift.

North Wales author launches historical fiction novel set in North Wales

BRETHREN by Robb Pritchard launches this week

North Wales author, Robb Pritchard, is excited to release his first historical fiction novel set in the breathtaking landscape of North Wales.

Two thousand years ago much of North Wales was populated by the ‘Celtic’ Ordovice tribe. In 77 AD they were nearly wiped out by the Romans and their story was almost lost to history.

Brethren is a semi-historical story set in North Wales in AD 77, Britannia, and tells the tale of Cadwal, a widowed Celtic warrior, who fights to safeguard his tribe from Rome’s expanding empire, but with an ailing king and power-hungry rivals, treachery is rife.

When neighbouring enemies infiltrate his mountain stronghold, his young sons are ripped from his arms and he is sold into slavery.

Knowing he must escape from the depths of the mines, he faces a choice to either save his tribe from the onslaught of the Romans, or his sons.

To save both he’ll have to pitch the dreaded druids against an untrusted ruler.

If he succeeds, his people can fight.

If they fail, there won’t be enough left living to remember the dead.

Robb grew up in Wrexham and although he knew that ancient peoples used to live in the hillforts scattered around the landscape, not until he read a 2000 year old text did he learn what happened to the iron-age Ordovice tribe. A few lines about them survive in a Roman text and their long-forgotten story was something he thought was worth telling.  It’s a captivating, well written tale written by an author who has thoroughly researched the history of the lands he explored as a child.

The book is a Labour of love and has been 5 years in the writing, however Robb isn’t resting on his laurels as the book is the first book in a series – his next is already underway and Magnus Maximus (Macsen Wledig) and Saint Elen will feature in the next book.

Brethren is available on Amazon, Kindle edition priced just £2.79, paperback from £7.26

 

New Book: Five ways to redesign your business for tomorrow’s customer

Mark Wilson, business innovator and author of ‘Futurestate Design’ offers a survival kit for businesses

Every business wants to exist in the future, but the disappearance top brands from the High Street over the past decade including Blockbusters Video, Borders, Toys R Us, Maplin, and Debenhams show that many will not.

Mark Wilson, CEO of business innovation company, Wilson Fletcher, and author of ‘Futurestate Design: How to step out of the past to create a business fit for the future’ says to survive, companies must reimagine their business serving tomorrow’s customers which requires a radical approach.

Mark advocates ‘futurestate design’ – a methodology and tools he developed from working on hundreds of programmes of transformation work with established businesses around the world. Futurestate design focuses on helping companies imagine their future business serving tomorrow’s customers and provides practical ways to achieve it.

Wilson says, “When trying to innovate, companies tend to make the same mistakes. They plan their future business by looking at their existing data, commercial results, competitors, current customers, and market research – but as these are focused on the business today not tomorrow, there will always be limitations. New thinking, fresh ideas and tools are needed.”

Mark offers five tools for companies to innovate and achieve their future state:

Look for sparks of insight – Look for the anomalies or oddities; the things that jump out for being out-of-the-ordinary. Go back to previous research and look for the single dot that sits outside the norm. Look for single insights that innovative ideas can be built on, because the fact that its outlier means it is overlooked by competitors.

Think laterally, not logically – Break away from current assumptions and pose questions that encourage lateral thinking. For example: CEOs could ask what if their low-cost, mass-market product became a small, expensive, highly targeted product? Or what if the thing they do uniquely now, was available to everyone?

Another powerful approach is for a CEO to ask how the business might replace itself. How would they create a new service or start a new company that would make their business irrelevant? Ideas that emerge from thinking laterally often project a business to a future which they look back and think “I can’t believe we do it the way we do now.”

Look at adjacent influences – Look at areas beyond the businesses’ normal domain, but relevant to future customers. Anyone or anything that might have an influence on the customers the business is trying to serve. Research modern technologies gaining traction. Look at how other services are changing how customers behave, and then imagine if that behaviour became normal in existing customers.

Talk to ‘tomorrow people’ – While CEOs should not focus on current customers when thinking about the future, they should talk to potential future customers; people who could represent their future marketplace. These conversations are likely to uncover surprising behavioural traits and unexpected issues that will impact the future business.

Invent new behaviours – Run a workshop that involves outlining the seemingly outlandish innovations that are likely to become routine at some point in the future. The goal is to let everyone enjoy a good laugh at them before revealing that they are all in active use today. E.g., trusting a robot to park/drive a car safely. This can free people up to explore possibilities and invent new behaviours.

Wilson concludes, “Using these tools businesses can unlock a genuinely robust vision of the future. Futurestate design is rarely about ‘solving a problem,’ it is about opportunity. Anticipating what could become appealing or important if people behaved or believed differently, then inventing something to capitalise on it.”

Mark Wilson is an expert in digital business strategy and innovation and CEO of Wilson Fletcher. The company works with leadership teams to design breakthrough strategies and services and embed digital-first behaviours.

Mark and the Wilson Fletcher team have helped hundreds of companies around the world (including AXA Health, NHS, British Film Institute, News UK, SNTV and LexisNexis) become strong digital businesses, building deep expertise in the challenges established companies face in the digital economy, and the radical shifts in thinking needed to overcome them.

FUTURESTATE DESIGN: HOW TO STEP OUT OF THE PAST TO CREATE A BUSINESS FIT FOR THE FUTURE | MARK WILSON | ISBN: 9781399922104 | RRP £14.99 | Available for purchase on Amazon

For more information on Futurestate Design visit: www.futurestate.design

For more information on Wilson Fletcher visit: www.wilsonfletcher.com

 

Worried about an upcoming event? A Dash of Decorum could be just what you were after

Ever wondered how to get the dress code right for an event, where to place your hands while dining at a formal occasion, or which cutlery to use for a high-end dinner party?

It’s not something you are likely to find in a Google search – but if you unexpectedly had to host a PM for dinner, you’d call someone like Julia Esteve Boyd, an international etiquette consultant who enjoyed an extensive career in hospitality at the highest level and has worked both at finishing school and extensively in 1 to 1s across the globe.

Julia’s bestselling book, A Dash of Decorum: 101 Tips To Guide You Through Formal And Informal Dining Events, will definitely come in handy for social and formal occasions like weddings, corporate dinners and events.  Packed with tips on how to behave and what to wear, this book guides you through everything from table manners to etiquette at social, business, formal and informal event settings and equips you with the confidence to handle any social occasion.

Published under the highly rated ‘Your Book, Your Way’ publishing company and beautifully illustrated, the book quickly become an Amazon bestseller – and when she’s not busy writing, Julia’s time is spent helping people across the world ‘get it right’ on a 1:1 basis.

Julia explains:

“I had a wonderful career in hospitality and only left to teach etiquette at a finishing school after having twins and wanting to improve my quality of life – it’s been amazing and I feel fortunate.

“I’ve worked with international royalty, hospitality professionals and individuals across the world, but it’s not about pomp and circumstance – etiquette and manners can really make a difference to someone’s confidence, and I also work with charities, businesses and with the Transgender clinics.

“Simply carrying yourself differently and feeling certain on ‘what to do’ or ‘what to wear’ to feel part of an occasion can be life-changing.

“My book is designed to be a ‘reference’ and a guidebook that you will want to keep handy rather than a novel that you will read once and give away and I had great fun writing it.“

On speaking to Julia, you realise the value of etiquette in building confidence at an individual level.

It’s not about meeting social expectations – it’s about helping people fit in and feel confident.  We can’t all be a film star, we can’t all be royalty – but we can all feel more confident and this hard-to-find information can help anyone do just that in any formal or informal setting.

A Dash of Decorum: 101 Tips To Guide You Through Formal And Informal Dining Events is available on Amazon, priced at £7.58

New Driverless Bus Picture Book – A ‘Thomas The Tank Engine’ For Today’s Kids

A new children’s picture book puts a fresh spin on ‘Thomas the Tank Engine’ and brings it up to date with the modern age.

 

‘Darwin the Shuttle Runs Away’ (published by Darwin Innovation) is inspired by a real-life autonomous shuttle bus recently launched by Darwin Innovation Group, a hi-tech company based in Harwell, Oxfordshire.

 

Author Harriet Evans (33), from London, wrote the book, and her mum Alison illustrated it by hand.

 

‘Self-driving cars sounded like science fiction not long ago, but now they’re reality,’ Harriet said. ‘The real-life Darwin Autonomous Shuttle drives, stops and picks up passengers by itself. It can navigate and avoid obstacles using cameras, sensors, and information from mobile networks and satellites. Children love the shuttle. They are very open-minded and enthusiastic about the idea of driverless buses.’

 

The book is for pre-schoolers and early schoolers and its aim is to simultaneously educate and entertain. Nursery children have been celebrating the launch of the book at Harwell Science and Innovation Campus, where the real-life shuttle currently operates, and there are plans for more books about Darwin’s adventures in the future.

 

Harriet explained that her storyline reflects some of the issues of traditional and emerging transport existing side by side, as well as more human concerns about not being good enough. ‘Darwin is a determined but insecure little self-driving vehicle. When she runs away to Oxford to become a bus, she learns that it’s not as easy as it seems – no matter how much advice you get from actual buses. Through her journey, Darwin learns that it’s okay to be different, and that she can rely on her friends for support instead of running away from problems.’

 

‘I forgot for a moment that Darwin was a bus,’ an eight-year-old reader said. ‘I felt like Darwin was a human. I understood all her feelings and felt that she would understand mine.’

 

The real-life Darwin bus has only recently been launched, with plans to roll out more in cities around the UK and Spain over the next couple of years. Blue Peter has already featured the bus, watched by around 46,000 viewers.

 

‘Darwin the Shuttle Runs Away’ by Harriet Evans, with illustrations by Alison Evans (Darwin Innovation), is available on Amazon for £8.99.

 

Image caption:

Children’s author Harriet Evans (R) with illustrator Alison Evans (L)

Ex BBC Producer shares the secret to successful videography in new book, Resonance

An ex-Producer and Director for major networks, BBC and Channel 4, has released a new book revealing the secret to successful videography.

Available on Amazon, the new book titled ‘Resonance’ provides a 5-step guide to help brands create video content that engages with their target audience.

Written by George Hughes, now the Founder of Small Films, a video agency specialising in the food and beverage sector, Resonance draws on the experiences from George’s own impressive career that saw him travel around the world filming a wide variety of different subjects – from witchdoctors in the Amazon to extreme fishing in Costa Rica.

Providing insight into his honed craft of creating content that resonates with people, the book also provides:

  • A bullet-proof roadmap from idea to implementation and launch
  • A step-by-step process to create the ultimate briefing document so all stakeholders are crystal clear on what’s needed and why
  • The strategy used by the top 1% of marketers to consistently get results with video.

Discussing the launch of Resonance, George said: “For many brands, creating video content is expensive, stressful, and time-consuming, with very few achieving their desired result – particularly as online platforms like Facebook, Instagram and Google have become increasingly competitive.

I wrote Resonance to solve this problem and to help businesses understand how to tell their story in a way that really reaches and engages with their target audience, whilst achieving a strong ROI. I have received positive feedback from a number of marketers to date and I am hopeful the book it utilised as a valuable resource for months and years to come.”

Established in 2016, Small Films has secured an impressive client portfolio including supermarket giant, Aldi, Gressingham Duck and Mackies Ice-cream.

Since inception, the agency has grown 40% year-on-year and has successfully generated over 30 million views and raised millions of pounds in revenue for clients from impactful video content.

For more information, visit:

https://smallfilms.com

New Book – ‘How to develop and launch a drink brand’

‘How to develop and launch a drink brand’, the new book by Food and Beverage expert Richard Horwell is published on 21st March.

The book is a definitive guide to launching a drink in the UK.

Since the pandemic there has been a huge increase in interest in food and drink, even the most unlikely brands have received considerable inward investment! Employees working from home and lining up at the supermarket have realised this is the industry they want to be in. Our awareness and interest in health and wellness has grown and so has the Wellness and Functional Drinks sector. All this has led to a flood of new drink brands hoping to launch into this market, and swathe of entrepreneurs deciding this is the business they want to focus on. In short, it seems everyone wants to know how to create and launch a drink brand.

‘How to develop and launch a drink brand’, the new book by Richard Horwell, is there to answer the most common questions and help budding drink entrepreneurs get off on the right foot.

Drawing on over 30 years’ experience in the industry and having been behind the launch of over 130 brands, Richard Horwell shares his insights into the industry and what aspiring entrepreneurs need to know before they start spending any money on creating a new drink brand.

The book covers Market Research; Recipe Development; Branding; Packaging and Production; Marketing to Buyers; and Export.

‘How to develop and launch a drink brand’ will be launched at the International Food & Drink Event (Excel, London) on Monday 21st March.

The book will be available from Amazon and all good bookshops, plus direct from the Brand Relations website www.brandrelations.co.uk

Richard Horwell is the owner of Brand Relations, a specialist food and drink marketing and branding company based in London. Over the last 14 years, Brand Relations has been behind the launch and development of over 130 brands in the UK. Richard has also built up and sold companies of his own in the Food and Beverage sector. He has over 30 years’ experience in marketing FMCG brands around the world, having lived and worked in the UK, USA, Australia and the Middle East. www.brandrelations.co.uk

NEW BOOK: Industrial to Residential Conversions: The essential guide to converting industrial buildings for profit

‘Industrial to Residential Conversions: The essential guide to converting industrial buildings for profit’ is the new book from property experts Ian Child and Ritchie Clapson, founders of propertyCEO.

In this fully up-to-date book, you will discover: the secrets to converting industrial buildings – opportunities that the vast majority of other developers overlook; a practical system that allows first-time developers to take on any type of development project, even if they have no previous experience; the art of building your own experienced professional development team who will be highly motivated to work for you; and the secrets to getting funding for almost any property development project.

‘Industrial to Residential Conversions’ takes the reader through this little-known property development strategy that can generate six-figure profits.The book also covers:

  • A complete overview of the development process, with illustrative pictures and diagrams
  • A full explanation of the Permitted Development Rights introduced in August 2021 that allow many types of building to be converted without full planning permission
  • A step-by-step guide to creating a property development business in your spare time
  • How to source finance for your projects
  • How to find opportunities, both on-market and off-market
  • What type of property to build and how to work out your numbers
  • How to get the maximum number of units from your development site
  • Tips for selling your finished units

This is the ideal book for anyone considering small-scale property development as a means to generate wealth, and those looking to find a development strategy that can generate substantial returns with limited competition from other developers.

Ian Child and Ritchie Clapson CEng MIStructE have over 70 years’ property and business experience between them. Together they founded propertyCEO, a nationwide property development and training company that helps people create a successful property development business in their spare time. It makes use of students’ existing life skills while teaching them the property, business, and mindset knowledge they need to undertake small scale developments successfully, with the emphasis on utilising existing permitted development rights to minimize risk and maximize returns. https://propertyceo.co.uk/

‘Industrial to Residential Conversions: The essential guide to converting industrial buildings for profit’ is available on Amazon and from all good bookstores. RRP: £7.99

Summer Holiday Saviour: M&S Launches First Ever Children’s Story Book Containing A Whopping 15 Hours Of Fun Family Activities

(Don’t tell the kids: It’s educational too!)

Farm to Foodhall, The Magic Ingredient is the first ever children’s book to be sold at M&S Food and was co-created and published by HarperCollins Children’s Books, with words by Linda Chapman and illustrations by Sarah Jennings. Aimed at children aged 4-9 years old, this 64-page storybook is just £5 and includes 10 different activities for families to do together during the summer holidays. A wonderful story, and hours of hands-on recipe and crafting fun sprinkled in too!

The book is an entertaining and educational story aimed at helping children to understand the importance of where their food comes from, how it can be produced with the environment in mind and of course, delicious recipes and meals that can be created too! Taking the reader on a captivating journey through the British countryside, the book explores the world of sustainable farming and is designed to provoke conversations about more ethical eating.

M&S Food is passionate about excellent quality, British grown and produced foods, and wants to ensure the next generation understand more about food and farming. A recent study by Arla* suggested 1 in 5 primary school children don’t know where milk comes from, as well as confusion about the origin of other basic foods like bread. M&S wants to do its part to help change these statistics and ensure the next generation has the tools to make informed choices and understand more about the food they consume.

Farm to Foodhall brings to life different and varied types of farming, including dairy,  cherries and chicken to name just a few. We join main character Amalia, as she looks to create the perfect birthday feast for her grandad by journeying around amazing M&S Select Farms. At each stage of the journey, she discovers fun facts, recipes and activities, including building a bug hotel for the garden and creating a herb garden. There’s also a beautifully illustrated pull out map of all the amazing produce sourced by M&S from across the UK and Republic of Ireland.

Juliet Matthews, Colour Publisher, HarperCollins Children’s Books said: ‘We are delighted to have worked with Marks & Spencer on a truly collaborative project, creating a book that will not only entertain children but also deliver important learnings on sustainability and the journey of food from farm to foodhall.’

 Lauren O’Kelly, Farm to Foodhall production team at Marks and Spencer, said: “We wanted to create a fun and engaging story for families, whilst also wrapping in recipes and activities that could keep them entertained during the summer holidays, and we couldn’t be happier with the result. Each page springs to life with the beautiful illustrations, and we hope readers enjoy Amalia’s journey as much as we did helping to create it.”

To create these delicious recipes, including cherry pie, chicken korma, salmon parcels and more, mini chefs will need some stylish kitchenware!  To complement the book, M&S has created just the thing, with a limited edition set of Farm to Foodhall merchandise, including mixing bowls (£3), cookie cutters (£3), utensils (£5) and a tote bag (£3) to carry home all those ingredients too!

The book and merchandise will be in stores from July 27th, with the book priced at just £5.