– ACG Jr. NBA Program Will Feature Nationwide 3v3 Tournament for Youth Ages 14 and Under –
The National Basketball Association (NBA), ACG, a global leader in pharmaceutical solutions, and the Basketball Federation of India (BFI), the governing body of basketball in the country, today announced the launch of the ACG Jr. NBA program, a nationwide 3v3 tournament for the top U-14 players across India and the largest school-based basketball program in the country. Skechers, the global performance and lifestyle footwear and apparel brand, will serve as the official kit partner of the program and provide high-quality gear for the participants.
The ACG Jr. NBA program will feature boys’ and girls’ divisions with teams representing schools from across the country and tip off on Tuesday, Sept. 24 with tournaments in Chennai and Mumbai before visiting Aizawl, Delhi, Kolkata and Ludhiana. The top eight boys’ and girls’ teams from each city will then compete in a league phase within each city that will see the top three boys’ and girls’ teams and one all-star team from each of the boys’ and girls’ divisions advance to the league finals early next year. The dates of the remaining city tournaments and league phases, and the dates and location of the league finals, will be announced at a later date. Schools can register to participate by visiting this link.
ACG Managing Director Karan Singh said:
“Through the ACG Jr. NBA program, we are taking a significant step in empowering the next generation of basketball players in India. This initiative goes beyond the game – it’s about building character, instilling values, and offering young athletes a platform to grow and shine. By working with the NBA and BFI, we are committed to creating opportunities for these players to learn from the best and pursue their dreams. As we launch the largest school-based basketball program in India, we’re excited about the potential we’re unlocking. This program represents our continued dedication to grassroots development and fostering excellence both on-and-off the court.”
In addition to the ACG Jr. NBA program, the collaboration aims to enhance youth basketball development at the local level, expand elite talent identification nationally, and provide new development opportunities for players, coaches and referees at all levels. The collaboration builds on the prior association between the NBA and ACG that included the launch of ACG-NBA Jump, a nationwide basketball talent search program, and marks the first time BFI will serve as an ACG Jr. NBA partner.
The announcement was made today at a press conference in Mumbai by BFI President Aadhav Arjuna, NBA Asia Strategy Head and NBA India Country Head Rajah Chaudhry, ACG Chief Marketing Officer Alex Robertson and CEO of Skechers South Asia Pvt. Ltd. Rahul Vira.
BFI President Aadhav Arjuna said:
“Our association with the NBA underlines our joint dedication to nurturing talent and elevating basketball to unprecedented heights nationwide. The NBA’s efforts to bolster grassroots basketball development in India have been truly commendable. We’re excited to work closely with the league to inspire and empower generations of basketball enthusiasts, fostering a culture of excellence both on-and-off the court. Programs like the ACG Jr. NBA will enhance students’ skills and motivation while introducing more children to the game in a fun and interactive environment. Additionally, it will serve as a hotspot for talent identification and development and help establish a sustainable pipeline of elite-level Indian players.”
NBA Asia Strategy Head and NBA India Country Head Rajah Chaudhry added:
“There is tremendous momentum for basketball and the NBA in India, and our collaboration with ACG, BFI and Skechers will significantly drive participation and improve talent development at the youth level across the country. Over the past decade, we’ve engaged millions of children through the Jr. NBA program, and we look forward to expanding our development efforts in India alongside our partners and providing more opportunities for boys and girls to play the game and maximize their potential.”
CEO and Country Manager of Skechers South Asia Pvt. Ltd. Rahul Vira said:
“As elite professionals like Joel Embiid and Julius Randle compete in Skechers Basketball sneakers in the NBA, we are excited to collaborate with the league to bring our footwear and apparel to the next generation of basketball talent. We look forward to enhancing the game for the ACG Jr. NBA players through innovative, comfortable, and high-quality gear delivering ‘Comfort That Performs’ on the court. Together, we aim to create a memorable program that not only inspires but also empowers young athletes to reach their full potential.”
The Jr. NBA program has reached more than 14 million youth and 15,000 physical education instructors across 35 cities in India since 2013. The ACG Jr. NBA program is part of the NBA’s broader basketball development initiatives in India that include NBA Basketball School, a network of tuition-based basketball development programs open to male and female players ages 6-18, and Basketball Without Borders Asia, the NBA and FIBA’s global basketball development and community outreach program that has been held in India twice.
Players, coaches, and families can learn more about this year’s ACG Jr. NBA program by following the NBA’s social media channels in India across Facebook, Instagram, and X. Fans can also download the NBA App for the latest news, updates, scores, stats, schedules, videos and more.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
About ACG
For over 60 plus years, ACG has been innovating the production solutions for pharmaceutical and nutraceutical companies, that help make people better.
As the world’s most integrated provider of oral dosage products and services, we produce capsules, barrier packaging materials, manufacturing machinery, and visual inspection and traceability solutions. All fully compliant with international standards.
Today, ACG fosters long-term collaborative partnerships with customers in 138 countries across six continents.
Together, we share a common purpose: to solve the world’s greatest health challenges and make it better for everybody we serve.
About the Basketball Federation of India
The Basketball Federation of India (BFI) is the official governing body for the sport of basketball in India. Established in 1950, BFI and its 30-member state associations focus on grassroots development, nurturing over 1 million student athletes, 8,000 trained basketball coaches, and more than 50,000 physical education teachers across schools and colleges.
BFI organizes national championships, oversees Indian teams’ participation in international competitions, and collaborates with global basketball organizations to enhance the sport’s standards and reach in India. Through programs like coaching clinics, youth development initiatives, and talent identification camps, BFI strives to nurture and elevate Indian basketball talent.
Under the visionary leadership of its president and secretary general, BFI aims to unite all stakeholders by embracing technology and fostering private and international collaborations. Their ambitious vision includes elevating India’s FIBA ranking from the current 82nd to the top 10 and qualifying for the 2036 Olympics.
For more information, please visit our official website at basketballfederationindia.org.
About Skechers South Asia Pvt. Ltd and Skechers U.S.A., Inc.
Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500 company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit skechers.in and follow our lifestyle and Skechers Performance sites on Instagram, X and YouTube.