Full-service marketing agency, Reech, has scaled growth by an impressive 30% over the last 12 months after attracting a series of high-profile client wins.
Established in 2009 by marketing expert, Rob Hughes, with a clear vision to help build successful brands, Reech has since evolved into one of the UK’s most reputable full-service marketing agencies, renowned for delivering results-driven campaigns with creativity at its core.
During its current financial year ending March 2024, Reech has attracted a series of new clients to the business, including Salboy and Cannon enabling it to increase its headcount to 28 and scale its 7-figure revenue by 30%.
Where the agency has delivered 79% website traffic increase for Canon Production Printing it has implemented a full marketing strategy for Radfield Home Care, which will play a fundamental role in increasing customer acquisition during 2024 and beyond.
This news comes as Reech prepares for another exciting year of growth, with Rob and the Senior Leadership Team focused on scaling market share in key regions across the UK.
Rob Hughes, Founder and Director of Reech, added: “Over the last 15 years, Reech has grown from a start-up into one of the UK’s most credible full service marketing agencies, driven by our ethos ‘designed to deliver’”.
These last 12 months have been fundamental to the growth and development of the business where we have not only honed our service offering and brand positioning, but have also expanded our reach and attracted a larger client base through our results-driven approach. We are now committed to driving continued growth over the next 12 months and to firmly establish the Reech brand as one of the UK’s ‘go to’ marketing providers… Watch this space.”
Headquartered in Shrewsbury, Reech provides a full service approach to marketing, incorporating branding and visual identity, content creation, design and creative, digital marketing, photography and videography, web design and development and full marketing strategy and planning.
Officially recommended as a top 20 branding agency outside of London by The Drum Recommends, Reech is also a recognised Shopify, Mailchimp, Google and WordPress partner.
In today’s digital age, video has become an integral part of corporate and marketing strategies. Whether you are a business looking to create compelling advertisements, product demos, training videos, or engaging content for your website and social media platforms, a video production company can be your path to truly engaging your audience.
Here, Wallbreaker delve into creating high-quality content with a video production company and providing valuable tips for hiring the right one.
What is a Video Production Company?
Simply put, a video production company is a specialised agency or firm dedicated to the creation, development, and production of videos for a whole range of reasons.
These can range from straight up marketing and advertising to more specialised training and internal communications to keep your workforce informed and safe.
A typical video agency will have access to a top team of professionals, including videographers, editors, writers, directors, and other experts, to make your product shine..
Roles and Services of Video Production Companies
Concept Development: Video production companies often start by helping clients conceptualise their ideas into a concrete video concept that works for them. They work closely with clients to understand their goals, target audience, and messaging objectives.
Scriptwriting: Professional script writers craft compelling narratives that convey the client’s message effectively. Whether it’s a corporate training video to go through a process or a promotional piece that pops, a well-written script is crucial for success.
Pre-Production: This phase involves planning, casting, location scouting, and scheduling. It’s the foundation on which the entire video production process is built and without it, you may well struggle.
Shooting: During this stage, videographers capture footage using high-quality cameras and equipment. They ensure that lighting, sound, and visual elements align with the project’s vision and help make sure things run to time, budget and crucially, energy levels!
Editing and Post-Production: Skilled editors then work on the raw footage, adding gripping graphics, suitable music, informative voiceovers, and a range of dazzling special effects. They refine the content to create a polished final product that you can be proud of.
Distribution and Marketing: Some video production companies offer distribution and marketing services to help clients reach their intended audience effectively. This includes optimising videos for different platforms and managing advertising campaigns.
Why Hire a Video Production Company?
Professionalism: Video production companies bring a wealth of expertise to the table. They have access to state-of-the-art equipment and technology, ensuring your video looks and sounds its best. They also know how to adapt and utilise changing factors like weather, shooting plans and other circumstances to ensure everything runs smoothly.
Creativity: These companies often have a team of creative professionals who can turn your ideas into visually captivating and engaging content. If you’re not feeling creative, then a good video production company can step in and suggest amazing ways to get your message across.
Efficiency: Video production can be time-consuming and complex. By outsourcing to experts, you can focus on your core business while they handle the technical aspects.
Consistency: Video production companies can maintain a consistent quality across all your video content, helping you establish a strong brand identity. It’s no good having varying quality and haphazard video content giving mixed messaging about your business.
Tips for Hiring the Right Video Production Company
Define Your Goals: Before approaching a video production company, clearly outline your objectives, target audience, budget, and timeline. Knowing what you want will help the company tailor their services to your needs. It also helps both parties create an amazing final cut!
Portfolio and References: Review the company’s portfolio to assess the quality of their previous work. Don’t hesitate to ask for references or client testimonials to gauge their professionalism and client satisfaction. Ask if they have specific footage that relates to you! If you aren’t confident or comfortable with their answers, move on!
Experience: Look for a company with experience in your industry or niche. Industry-specific knowledge can make a significant difference in the effectiveness of your video content. Whereas an inexperienced videographer might be cheap, experience costs for a reason.
Creative Capabilities: Assess the company’s creativity and storytelling abilities. A good video should not only convey information but also engage and inspire the audience. What have they achieved before? Do they have a track record of making an impact on their audience?
Budget Transparency: Ensure the company is transparent about pricing and any potential additional costs. A reputable company will provide a clear breakdown of expenses as well as timelines.
Communication and Collaboration: Effective communication is vital. Choose a company that is willing to collaborate closely with you throughout the production process and is responsive to your feedback. Collaboration is key and there’s a lot to be said for keeping in touch.
Technology and Equipment: Find out about the technology and equipment they use. High-quality equipment can make a substantial difference in the final product’s quality but you also want to factor in skill into the equation.
Thinking of producing some messaging-rich content with a video production company? Get in touch with Wallbreaker today on 01522 305376.
RSK, a global leader in the delivery of sustainable solutions, and its Cardiff-based environmental services company MSS Group are partnering with Cardiff Rugby to use their expertise to help the club achieve its sustainability goals. And the partnership already has players like utility forward Josh Turnbull and flanker Ellis Jenkins talking about their own sustainability goals.
RSK and MSS Group, both principal partners and shirt sponsors, and another RSK environmental business, Nature Positive, will work with Cardiff Rugby to help the club evaluate and reduce its environmental impact by examining a range of factors including team and supporter travel to matches, recycling and food and beverage packaging, waste management along with examining sustainable energy options such solar power.
RSK Chief Executive Officer Alan Ryder said: “RSK is an enthusiastic supporter of sport, and like MSS, which has been supporting the club for more than a decade, we’re looking forward to working together to take our relationship beyond the rugby pitch. We know how passionate Cardiff Rugby is about its commitment to its community. Through the Cardiff Blue Community Foundation, it uses the power and values of sport to inspire, engage and improve opportunities for communities. The environmental impact of all we do, and the choices that we make, affect all of us and we hope to work with the club and the foundation to talk about how we can all make a difference every day.”
Cardiff players Josh Turnbull and Ellis Jenkins prioritise sustainability in their own lives and said they hope to learn more from RSK.
Josh said: “I’m quite environmentally conscious and I’m very aware of things like single-use plastic, staying away from that wherever possible, and teaching my kids good habits around recycling, reusing, and reducing waste. It’s something I’ve become more and more aware of with the increasing exposure of the climate crisis, how much plastic there is in the oceans and things like that. Ultimately, we want this planet to be here for a very long time after us for our kids, their kids and so on. The more sustainable and responsible we can be in all areas of life the longer we will have this planet.
“We’ve had an environmental committee and as a playing group, we are very aware of the challenges and are always driving to be more sustainable in our environment. I was at Glastonbury recently and it was quite an eye opener in terms of how much recycling there is available, the way tents are recycled and turned into flags, sculptures made from recycled products.”
He added: “RSK is clearly driving the standards of sustainability and as a club, we want to be part of that. If they can help us drive those standards, collaborate and work with other partners to be more sustainable, then that is brilliant.”
Ellis agreed, saying: “I have always been passionate about the environment and sustainability, so it is great to see the club continue their partnership with MSS Group, and now their parent company RSK, who is such a major player within that space.
“We already have many sponsors and suppliers who promote sustainability, whether someone like Octopus Energy or our waste management company, so it is great to bring all of this together and take it to a new level with RSK coming on board.
“Personally, I am also trying to make small changes like only buying locally sourced meat to ensure it is farmed responsibly and the food miles are as low as possible. I am really excited to see how this partnership develops in the coming years and how much difference we can all make. Having RSK on board will not only help make us more sustainable as a club but educate us in ways we can all improve our lifestyles to reduce our footprint on the planet.”
Jonathan James, MD at the MSS Group, added, “I am delighted that MSS and the RSK family are continuing our partnership with Cardiff Rugby. We know first-hand the positive influence that the team has on the Cardiff community and South Wales, and I am excited to see the wider effect our collaboration on this important sustainability project will have.”
In a significant milestone for Seren Global Media, the PR and marketing agency based in Swansea, the company has unveiled Seren Design, a brand-new design-focused division coinciding with its decade-long journey in the industry.
The new dedicated division offers a range of bespoke design services, graphic design, branding, marketing materials, advert design and visual content creation. The move comes off the back of an increase in demand for visually compelling and impactful design solutions and is aimed at enhancing its existing service offering and further positioning it as a one-stop-shop for all digital marketing needs.
The design division will be led by Grant Nicholas, PR and Creative Director, and delivered by a team of experienced designers, who will work closely with clients to develop bespoke design solutions that align with both brand image and business objectives.
The team of highly skilled designers and creative professionals will draw on their expertise in various design disciplines, to create designs that are not only visually striking but also effective in achieving client’s goals. The launch of the new division comes at a time when businesses are increasingly looking for ways to differentiate themselves in a crowded digital landscape.
Seren Global Media is also celebrating its tenth year trading this year. It was established by Wyn Jenkins, its Managing Director, with the aim of providing unrivalled promotional content and brand awareness services for businesses in Wales. Since then, Seren Global Media now caters to businesses both UK-wide and globally, and the aspiration for further growth through the new division signifies an important development period for the company.
Speaking on the launch, Grant Nicholas, PR and Creative Director, Seren Global Media, said:
“We are excited to launch our dedicated design division, which will allow us to better serve our clients by offering a wider range of services. We understand the importance of design in effective marketing campaigns, and we are committed to providing our clients with top-notch design solutions that meet their needs and exceed their expectations.”
Wyn Jenkins, Managing Director, Seren Global Media, said:
“Reaching our ten-year anniversary was a moment of great pride for everybody at Seren Global Media. Over the years, we have been able to develop longstanding and beneficial relationships with our clients.
“With the launch of this dedicated division, we are excited to partner with businesses of all sizes, from startups to established brands, and provide them with the design expertise necessary to enhance their visual presence, engage their customers, and drive business growth.”
For inquiries or to learn more about Seren Global Media’s dedicated design division, please visit www.serenglobalmedia.com.
Earneco is a bold new platform in the earned and owned digital economy. By offering its users monetary rewards for watching adverts, engaging with brands, and reviewing purchases, Earneco gives control back to the user and allows them to advertise on their own terms.
Earneco Founder and CEO Helene Hall says “Earneco was born out of an understanding of the advertising industry and with a strong desire to rebalance the power of attention back to the attention holder. At Earneco, our mission is to revolutionise advertising for consumers and brands. We want consumers to control the ads they watch, by tailoring this to their self-selected interests and rewarding them for their time and attention. In return, the feedback and interaction will help brands shape and better understand their advertising and product offering to their target market, therefore creating a unique win/win for both consumers and brands.”
Earneco has initially launched in the health and beauty sector as an invite-only web app, with passionate beauty fanatics, each of whom is able to invite others to join the app. Any non-invited users can join the waiting list to participate in the beauty revolution. Currently, Earneco members can expect to be rewarded with an amazon voucher each month and soon beauty boxes (RRP £15), but earning potential is limitless.
Early adopter Chloe McDonald, Accounts Assistant, NHS says “I’ve been using Earneco since it launched as I really love make-up and skincare! It’s been great to find out about the different products; it’s surprising how little I know and at the same time, I’ve been earning enough money for a few coffees or a beauty product each month! It’s so helpful given the cost-of-living increases and it’s by far the easiest side-hustle if you’re interested in beauty!”
Earneco offers brands higher Click Through Rates (CTRs), increased conversion rates, incentivised brand engagement, virality and a self-selected audience interested in their products.Revenue is shared 50/50 with the viewer with complete transparency and creates a rare environment for closer customer-to-brand relationships.
Chris Bullick, Managing Director at The Pull Agency says; “As an agency working closely with Brands in the health and beauty sector, we see a real need for closer brand relationship with consumers, and the desire for higher ROAS. Earneco is changing the status quo, delivering a unique relationship between consumers and brands, which is perfect timing for the recession and shifting trends.”
To watch a short video on how Earneco works go here
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