Category Archives: Media & Online Media

Gcore Launches Advanced AI Solution for Real-Time Online Content Moderation and Compliance

AI-based video content moderation combines computer vision, optical character recognition, and speech recognition to protect viewers and brands.

Gcore, the global edge AI, cloud, network, and security solutions provider, today launched Gcore AI Content Moderation, a real-time solution that enables online service providers to automate the moderation of audio, text, and user-generated video content without needing prior artificial intelligence (AI) or machine learning (ML) experience. It enables organisations to improve user safety and ensure compliance with regulations such as the EU’s Digital Services Act (DSA) and the UK’s Online Safety Bill (OSB).

Any platform that hosts user-generated content (UGC) — from comments to long-form video — or content that can be accessed by children, must moderate UGC to ensure its viewers are protected from offensive, violent, illegal or age-inappropriate content. Social media, gaming, ecommerce, education, and digital advertising are just some of the industries where organisations have legal obligations. Exposing users to harmful content can lead to reputational damage, legal investigation, service suspension, an operating ban, and significant fines (up to 6% of global revenue for the DSA).

 

Real-time AI content moderation

The dramatic growth in UGC means human moderation cannot keep pace with the challenge of identifying harmful and illegal content. High volumes overwhelm moderators, costs become prohibitive, or operational inefficiencies result in missed violations and delayed publishing of legitimate content.

Gcore AI Content Moderation automates the review of video content streams, flagging inappropriate content and alerting human moderators where necessary. The solution integrates cutting-edge technologies to begin reviewing videos or live streams within seconds of their publication:

 

  • State-of-the-art computer vision: Advanced computer vision models are used for object detection, segmentation, and classification to identify and flag inappropriate visual content accurately.
  • Optical character recognition (OCR): Text visible in videos is converted into machine-readable format, enabling the moderation of inappropriate or sensitive textual information displayed within video content.
  • Speech recognition: Sophisticated algorithms analyse audio tracks to detect and flag foul language or hateful speech, thereby moderating audio as effectively as visual content.
  • Multiple-model output aggregation: Complex decisions, such as identifying content involving child exploitation, require the integration of multiple data points and outputs from different models. Gcore AI Content Moderation aggregates these outputs to make precise and reliable moderation decisions.

 

Organisations can quickly integrate Gcore AI Content Moderation into their existing infrastructure through an API without the need for prior AI or ML experience. AI Content Moderation runs on Gcore’s global network of 180+ edge points of presence with a capacity exceeding 200 Tbps, ensuring low latency, speed, and resilience for customers.

“Human-only content moderation has become an unmanageable task — it is simply impossible to assign enough human resources and keep costs in check,” commented Alexey Petrovskikh, Head of Video Streaming at Gcore. “Gcore AI Content Moderation gives organisations the power to moderate content at a global scale, while keeping humans in the loop to review flagged content. This new service plays an essential role in enabling companies to protect their users, communities, and their own reputation — all while ensuring regulatory compliance.”

 

Amperity Named Databricks “Communications, Media and Entertainment Partner of the Year” Award

Amperity’s Lakehouse CDP and Databricks help brands share data across their tech stack to save time and lower costs

SEATTLE – June 13, 2023Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced it has been awarded the “Communications, Media and Entertainment Partner of the Year” Award by Databricks, the Data and AI company. With Databricks and Amperity, brands such as Paramount and Vail Resorts, have maximized the value of their customer data, lowered costs, and increased data democratization to generate and share insights to their downstream systems and business users.

The award was presented this week at Databricks’ Data + AI Summit 2024 and underscores the impact Amperity has made in developing Databricks competency and helping to solve customer data challenges and break into new revenue streams.

“In an era where data and AI are pivotal to innovation, Amperity’s Lakehouse CDP plays an important role in delivering data intelligence,” said Roger Murff, vice president of technology partners at Databricks. “Together, we enable brands to seamlessly share live data sets without the need for maintaining ETLs or copying data. Through this composable and secure data flow, Amperity and Databricks empower brands to fuel the data-intensive demands of Generative AI and deliver highly personalized experiences with exceptional data quality.”

 

Amperity’s Lakehouse CDP is at the forefront of the shift towards composability in the marketing technology landscape. Amperity provides automated cleansing, enriching, and harmonizing of customer data and shares it with Databricks Data Intelligence Platform through Delta Sharing, its open, industry-standard protocol. This allows data to be easily accessible across the tech stack through a shared catalog. Together, Amperity and Databricks enable brands to take a more sophisticated and strategic approach to customer data management, paving the way for a new era of data-driven marketing where insights can be easily translated into actionable strategies for boosting engagement, loyalty, and revenue.

 

“We are thrilled and deeply honored to receive the Communications, Media and Entertainment Partner of the Year award from Databricks. This recognition is a testament to the incredible value our collaboration has delivered to our shared customers,” said Derek Slager, co-founder & CTO at Amperity. “By combining Amperity’s unified customer data foundation with Databricks’ powerful data intelligence platform, we’ve empowered brands to unlock transformative insights and personalize customer experiences like never before. As we look ahead, we’re excited to further strengthen our partnership by redefining what’s possible in customer engagement and to help our clients turn complex data into business value.”

For more information about how Amperity and Databricks are partnering, visit our partner page.

 

About Amperity

Amperity, the first Lakehouse CDP, delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a first-party data foundation to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and ML methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, DICK’S Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, visit amperity.com or follow us on Linkedin, X, Facebook and Instagram.

 

Startups trained on how to become successful public speakers and media stars

Affordable media training offer for ambitious startup founders and leaders 

UK startup leaders are being encouraged to take advantage of a new series of cost-effective training courses which will help them to become successful presenters and media performers.

While many early stage businesses have little spare cash for public speaking and media training, particularly in the current economic climate, speaking to audiences and reporters is often one of the best and most cost-efficient ways to promote new services and products.

 

‘Media Training for Startups’ has been launched by a former BBC TV and radio correspondent with the aim of helping startup founders and leaders to present their businesses better and to perform well when engaging with the media.

Ex-BBC political correspondent, Tim Reid, said: “Working with a range of startups across the tech and environment sectors, we realise that budgets are often extremely tight and that media training can be pushed further down the long list of priorities.

“As a former journalist, I firmly believe that achieving good media traction and knowing how to engage audiences can make a mountain of difference between a successful startup and a struggling one.

“Performing well in front of the camera or microphone is not the same as pitching to investors. Good training will teach you the techniques and tricks to perform well and promote your business to best effect.”

 

London-based Tim Reid Media offers public relations and comms support, media and presentation training to a broad range of global businesses and charities.

 

Vicky Wilson, co-founder of award-winning tech bereavement notification service, Settld, said: “Before launching Settld, I hated public speaking.

“Fast forward 18 months, and I remember the sensation of waiting backstage, mic fitted, ready to present to an audience of 20,000 people. I was nervous, of course, but I’d received the perfect training, thanks to Tim Reid Media.”

Earlier this year, Settld was ranked in the top 25 of the 100 best startups in Britain in the prestigious Startups 100 index and was a previous Tech Nation Rising Star winner.

 

Two online Media Training for Startups courses are available during May, and further sessions are taking place throughout 2024.

For further details visit, timreidmedia.co.uk/event-list or contact tim@timreidmedia.com