Category Archives: Data

ComRes rebrands to Savanta ComRes

Savanta ComRes is the new name for the Westminster-based consultancy, which was acquired by global intelligence business, Savanta, in July. All future activity will come under its new name.   
Founded in 2003, Savanta ComRes is one of the leading providers of evidence-led advice to inform reputation, public policy and communication strategies.  
Underpinned by the proposition to ‘Make Better Decisions’, Savanta was formed at the start of 2019 to re- engineer research to fuel faster, easier and more effective decision making for marketers and insight professionals. Its global team is more than 250, across 5 offices worldwide.  
Roger Perowne, Global CEO of Savanta, commented:
“Our teams have been working closely together since July and we’re delighted to announce that from today, all future activity will  come under the Savanta ComRes name. Savanta ComRes are election and data specialists who help clients cut through the noise and quickly get to the heart of insights.”  

Andrew Hawkins, Chair of Savanta ComRes, added:

“Strong insights are in demand more than ever in the political arena so this is the perfect time to move into our new phase as Savanta ComResSavanta ComRes combines the benefits of scale with the deep, political expertise you’d expect to find in a boutique agency.”  

Environmental responsibility and information security: two sides of the same coin?

Ian Osborne, Vice President UK and Ireland, Shred-it, considers whether the dual need for tackling data security and improving sustainability are in fact connected.

Environmental sustainability has never been higher on the national agenda. With Extinction Rebellion protests dominating the news, the UN Climate Summit taking place last month and the UK celebrating National Recycle Week, the public is not just looking at how they can be more environmentally aware; they are also looking at how businesses can help to tackle major environmental issues.

Most private companies in the UK – 99 percent, in fact – are small businesses that have less than 249 employees. It follows that the extent to which SMEs embrace recycling, cut down energy use and other green initiatives has an enormous impact on the environment.

Paper recycling goes a long way towards hitting sustainability targets and demonstrating environmental good practice and is one of the easiest and most common ways a workplace can help protect the environment.  But with the risk of security breaches at an all-time high, it’s important that workplaces also prioritise data security, while still committing to green office initiatives.

Recent guidance from the Information Commissioner’s Office (ICO) has confirmed that whether we leave with EU with or without a deal this month, most of the data protection rules affecting SMEs will remain the same. With the UK continuing to adhere to EU GDPR, information security must remain a top priority for small businesses.

Recycling paper carries certain risks. Those documents sitting in a recycling bin or waiting in large clear plastic bags by the lift are a magnet for data thieves. Replacing recycling bins with locked consoles ensures documents can’t be retrieved once inside, but a shred-everything approach is really the best policy. Research shows that more than a quarter of information breaches are caused by employee negligence or error. By making the decision to shred all documents that are no longer needed, employees don’t have to decide what is or isn’t confidential – at the same time as increasing the volume of documents that are securely recycled.

If handled correctly, shredding your paper not only ensures document security, but it decreases an organisation’s environmental footprint.  Shredding also improves the paper recycling process because there are virtually no pollutants (e.g. plastic or metal) mixed in with shredded paper.

In terms of environmental footprint, for every two consoles of securely shredded paper that is recycled, one tree is saved.  Secure recycling processes help to save thousands of trees every year – as well as reducing carbon emissions and water and other natural resource usage.

There are other simple steps based on the  “Three Rs” – reduce, reuse, recycle –  that can kickstart your company’s sustainability programme. For example, paper use can be cut in half by having your printers’ default to two-sided printing. In addition, computers can be turned off when not in use, which in turn ensures greater security of company information.

These steps can help to keep employees motivated and on track and will set the stage for more ambitious initiatives, which may include introducing policies to purchase eco-friendly office and cleaning supplies, sourcing materials used in daily operations from green suppliers, installing energy-efficient appliances, buying second-hand furniture and other fixtures, and taking advantage of government programmes that offer financial and resource support to small businesses to step up their green efforts.

We live in an age where every business – no matter how big or small – must implement environmental and security policies, while reminding staff of their commitments. Being environmentally responsible is good for business, but it’s a long-term commitment, and needs to coexist with clear data protection policies. Given what is at stake for the environment, the community and the UK economy at large, it is a collaborative effort that businesses of all sizes must embrace.

Nearly two thirds of organisations hindered due to limited access to the right data

According to the 2019 Data Decisions Survey from analytics database provider Exasol, 57% of organisations have suffered because of slow or poor access to the right data, resulting in an inability to access real-time analytics and accurate business intelligence (BI).

Of more than 1,000 IT decision makers surveyed, 80% reported that data guides organisational decision making more than 50% of the time, yet significant performance, security and forecasting challenges impede the ability to improve data strategy.

The biggest data strategy barriers: security, costs and performance

The survey revealed that data security (39%), high costs (38%) and slow data performance (31%) were the biggest obstacles to data strategy. For respondents leveraging cloud data warehouse solutions, including Oracle and Amazon Redshift, slow data query performance (30%) and lack of support for hybrid deployments (23%) were the biggest issues faced when configuring their solution.

“Demand for data is exploding, and new technologies, such as cloud analytics, MPP or in-memory analytics make it feasible to realise a data-driven company,” said Mathias Golombek, CTO, Exasol. “However, organisational challenges, combined with a complex technology landscape and limited legacy systems, are holding organisations back from realising the full potential of their data. These findings demonstrate an industry ready for data-driven change, without access to the tools they need to achieve it.”

Avoid vendor lock-in for improved data analytics and performance

When asked what they would like to change about their organisations’ data strategy, respondents indicated improved ease-of-use when integrating data from various sources for better analytics performance (44%), more forward-looking analytic insights, such as recommendation, predictions, forecasts (43%) and for their organisations to make data ready for analysis at a faster rate (37%). In the meantime, more than 60% of respondents feel stifled by vendor lock-in, which may be holding them back from their data goals.

“Outdated legacy data warehouse solutions that fail to support hybrid and on-premise deployments, scale poorly and have slow data performance are not the answer to today’s exciting data opportunities,” said Golombek. “A powerful operational analytics layer on top of a well-designed and governed data lake will make organisations empowered to get more out of their data, let more people get access to insights, and apply more complex analytics on larger data sets.”

Additional survey findings include:

  • More than 80% believe data should power more decision making
  • Data is mainly being used to inform decision making to better understand customer behaviour and expectations (54%), to support strategic planning initiatives (46%) and improve business processes and operations (44%)
  • The business areas most in need of a data-driven strategy shift include sales (37%), operations (37%) and marketing (33%)
  • A quarter of organisations have appointed a Chief Data Officer or Chief Analytics Officer to ensure wider organisational use of data and analytics