Category Archives: Telecoms

Communication Service Providers Expect Strong Demand

A10 Research Shows that Industry Optimism is a Driving Force for Investments, Reforms and Growth

Written by Terry Young, Director of Service Provider Product Marketing, A10 Networks

2023 will be a year of growth within the communication service provider (CSP) market according to new data from A10 Networks’ latest research. Its biannual Global Communication Service Provider Insights report was undertaken to understand the priorities, expectations, and perspectives of senior IT professionals in CSPs across the globe by interviewing 2,750 senior IT professionals in a variety of roles across 21 countries.

We found that despite supply chain struggles and economic uncertainties, providers are expecting consistent growth in traffic which they will match by investing in improved security and coverage.

This growth is the driving cause of planned reforms, but it is not the only factor encouraging CSPs to make changes. The need to close the digital divide by expanding coverage to previously underserved communities, to counter increasingly sophisticated cyberattacks by enhancing cybersecurity measures, and to keep up with the ever-changing global compliance and regulations landscape are catalysts for current and future investments.

Robust Market Growth

Although there are several key themes from the report, the central one, and the one driving other investments and reforms, is the expectation of demand. Ninety-nine percent of the CSPs surveyed expect to see growth in traffic volumes in the coming two to three years, with almost half (48%) expecting traffic to rise by between 50 and 75 percent, while one in five expects to see growth of more than 75 percent.

The pandemic surge in traffic that stretched networks to their limits may have been a one-off, but coming growth will be more consistent and sustained. Confidence is now the main driver of reform according to those surveyed, which in turn will lead to vital improvements in network security.

This optimism contrasts with our 2021 CSP report, which illustrated how the pandemic led to economic insecurity and therefore a pause in investments and expansions – even in the face of surging demand.

Overcoming Connection Inequality

Providing a secure and reliable connection to hard-to-reach or previously economically unviable areas is crucial to reducing inequality and ensuring future growth – and so is a key area of focus for CSPs in 2023.

The survey showed that 69 percent of respondents aim to expand their networks to unserved and underserved communities. Among these, half are expecting to achieve an uplift of more than 10 percent on their current subscriber base and 19 percent are expanding for an uplift of more than 50 percent.

Improving Security 

In the last survey, we found that much of 2021’s investment focused on basic cyber hygiene such as upgrading firewalls. This year, however, respondents were aiming for a more mature, multi-layered, and defence-in-depth approach – where DDoS detection and monitoring is a much higher priority and is complemented with security policy automation as well as ransomware and malware protection.

DDoS detection and monitoring are now a priority for 27 percent, while 26 percent are prioritising investment in ransomware and malware protection services. The same percentage are looking to focus on security policy automation and the simplification and integration of disparate point solutions.

CSPs must continue to improve their network security if they want to keep up with the growing number and sophistication of cyberattacks. With threats evolving rapidly to target the ever-widening attack surface and lengthening digital supply chains, CSPs and security vendors must be proactive, flexible, and nimble.

Cloud Migration Success 

As customers continue to transform to digital businesses and migrate to the cloud, CSPs can now assess the impact this is having on their business. For almost two-thirds of respondents to the survey (63%), it has been positive.

One-quarter have seen direct revenue growth, one in five has evolved to offer public cloud and managed data centre services, and 19 percent have differentiated their services so that they stay relevant and match changing customer demand. Inversely, only 16 percent of respondents said they had lost revenue because of this shift to cloud-based data storage.

Cloud is affecting CSP buying decisions, too. A cloud-native form factor was the top purchasing criterion for new network equipment, while integration with existing networks and systems was also high on the list.

Rising demand will put increasing pressure on CSPs to overcome IP address scarcity by making the switch to IPv6, which will exponentially increase the number of addresses for sites on the web. However, the study showed that only 30 percent expect to successfully achieve this in the next two to three years. Instead, more than one-third are adopting a strategy of carefully managing their IPv4 pools and gradually transitioning to IPv6, while 34 percent aim to run the two in parallel.

Industry Pressures Remain

Despite general optimism around growth, the global CSP community is still dealing with a significant number of challenges – namely the fallout from the pandemic as well as the invasion of Ukraine. The first priority for those surveyed were the number of vulnerable application programming interfaces (APIs) left exposed by the use of AI, open source, and application modernisation more generally.

The second most common concern was around supply chains with more than a third of respondents saying that issues have meant that they couldn’t find the staff to meet their growth expectations. Challenge number-three was the constant struggle to provide a quality service and avoid outages.

What Next?

The research shows that CSPs are at a crucial point as they aim to capitalise on demand and seize opportunities to grow and diversify. To realise their full potential, service providers need to scale their networks while ensuring they are increasingly secure.

CSPs should work with security partners to scale and transform their networks safely. This process should include the overhaul of legacy systems with the use of AI, machine learning, and threat intelligence capabilities that match the rapidly evolving and ever numerous cyberthreats present in the market.


Red Rose Technologies helps top football club revitalise contact with fans

SWINDON telecoms consultancy Red Rose Technologies is celebrating a major win with Southampton Football Club after helping it revitalise the way it communicates with fans.

Red Rose founder Andrew Moules worked with The Saints to modernise its communications by introducing a cloud-based telephone system to make it easier for supporters to engage with the club.

Mr Moules, who founded Red Rose three years ago after more than 20 years in the industry, said: “I was over the moon when the club wanted to partner with me. It’s been a fantastic project to be involved with.”

The first contact with the club’s IT director came via a chance conversation on LinkedIn two years ago. “He read a Telecoms Buyers’ Guide I’d written during lockdown and invited me in,” said Mr Moules. “They wanted to work with me because I was independent and a small business that could offer the personal touch.”

He spent time in many departments at the club’s St Mary’s Stadium to understand their needs and challenges before reporting back to the IT director and his team on what kind of system would suit it best.

“They wanted to bring their fans closer to the club through their contact centre,” he said. “My role was to understand what they wanted to do, their budget and when they needed to deliver it by.”

He identified four potential suppliers and after outlining to them the club’s needs and budget he co-ordinated the procurement phase of the project. “It was easy for the club because after they demonstrated their systems the potential suppliers weren’t bombarding the IT director with follow-up calls because I was the point of contact and I acted as a buffer as if I was a member of the IT team.”

Once a supplier had been identified he helped drive down the price to ensure the club got the best value. “I’m in the middle and project managing really,” he said. “I’m challenging the client and challenging suppliers but making sure that when we get to a certain point we are all collaborating and all on the same wavelength.”

He said the new system, which went live in March, has brought the club’s communications into the 21st century. “It replaced two traditional systems that couldn’t talk to each other,” he said. “Now there are very few handsets on desks, resulting in a lot less plastic hardware and the staff can work from anywhere using software driven tools.”

He said the new system is faster, more resilient and, crucially, can relay more information back to the club. “It gives them more statistics, analytics and data-driven insights,” he said. “They can identify trends like busy times and training needs so that they can be more agile, more available to their fans and give a faster, better experience to fans when they contact the club.

“It’s an indication of how Southampton feel about their fans and also their staff.”

He will be working with the club to develop its communications further, developing contact points via platforms including chatbots and WhatsApp to meet the needs of future generations of fans.

Mr Moules, whose clients also include school academies and legal firms, said working with the club has been a positive experience.

“To have a client like Southampton Football Club to want to partner with me and trust my knowledge and experience has been fantastic and a real boost for my business too,” he said. “The club has a lovely family feel, everyone was keen to help and welcomed me on board. They were a dream of an account to work with.”

Find more about the consultancy’s services at

Pictured: Red Rose Technologies founder Andrew Moules, centre, with Southampton Football Club IT Service Delivery Manager Alex Brannetti, left, and Director of IT Huw Fielding


About Red Rose Technologies

Red Rose Technologies is a telecoms and contact centre consultancy based at The Workshed, London Street, Swindon. It works with clients to develop telephony strategy, make supplier recommendations and introductions, define telephony requirements for procurement, oversee project implementation, deliver technical and commercial project delivery support, co-ordinate projects and suppliers and offer telephony and contact centre industry knowledge transfer.

Cross Connects: A Beginner’s Guide

In today’s world, data is the currency of business. As digital transformation continues to reshape industries across the board, companies are increasingly reliant on data centers to store, manage, and process their data. However, the sheer scale of these operations can create logistical challenges.

For example, connecting to multiple cloud providers, network service providers, and partners can be a daunting task. This is where cross connects come in – a physical connection between two parties that allows them to bypass the public internet and create a direct, private connection. Visit to learn more.

In this guide, we’ll discuss what a cross connect is, why it’s important, and how to get started using them in your own environment.


What Is a Cross Connect?

Cross Connects are physical connections between two different connections within a data center. These connections are critical for data centers to function efficiently, as they allow for a direct and fast connection between different networks and cloud providers. By removing the need for data to be routed through external networks or the internet, cross connects can reduce latency, increase reliability, and improve overall network performance.

Cross connects can be used for a wide range of applications, including cloud connectivity, disaster recovery, and content delivery. They are typically managed by the data center provider, who is responsible for ensuring that the connections are secure, reliable, and meet the needs of their customers.


Importance of Cross Connects

The importance of cross connects lies in their ability to offer high-speed and low-latency connectivity, which is essential for businesses that require real-time data transfer and communication. Cross connects enable businesses to access cloud services, databases, and other critical resources quickly and efficiently, which can significantly improve their operations and productivity.

Additionally, cross connects provide a secure and reliable connection that is not affected by internet congestion or other external factors, ensuring that businesses can rely on their connectivity at all times. Therefore, it is essential for businesses to understand the importance of cross connects and incorporate them into their network infrastructure for optimal performance and reliability.


Types of Cross Connects

Cross Connects is an essential element in the world of data centers and telecommunications. They provide a direct and secure connection between two network devices or systems, allowing them to communicate with each other without interference from other networks. There are three main types of Cross Connects: copper, fiber, and coaxial.

Copper Cross Connects uses copper cables to transmit data, making them a reliable and cost-effective solution for short distances. Fiber Cross Connects are preferred for longer distances and high-speed data transmission, as they use fiber-optic cables that offer a higher bandwidth and better signal quality. Finally, coaxial Cross Connects utilize coaxial cables, which provide a balance between distance, bandwidth, and cost. It is important to understand the different types of Cross Connects to choose the most suitable one for your network’s needs.



Cross Connects is an essential element of data centers, as they provide direct and secure connectivity between networks and cloud providers. By removing the need for data to be routed through external networks or the internet, cross connects can reduce latency, increase reliability, and improve overall network performance.

Additionally, there are three main types of Cross Connects: copper, fiber, and coaxial. It is important to understand the different types of Cross Connects when choosing the most suitable one for your network’s needs. With this guide, you should now have a better understanding of what a cross connect is and why it’s important.

EE ‘Mini masts’ to boost 4G mobile coverage in Swansea’s busiest areas

  • Small cell antennas have been mounted on street furniture such as lampposts, CCTV columns and phone boxes to boost EE’s 4G mobile coverage in busy parts of Swansea
  • EE’s small cells take advantage of existing street infrastructure – including BT’s iconic red telephone boxes – to boost mobile capacity
  • The ‘mini masts’ help improve street-level mobile coverage in busy areas like city-centres and transport hubs where it is not always practical to install more and larger mobile masts. 

New mobile ‘mini-masts’ have been installed by EE on street furniture like lampposts and phone boxes in Swansea to help boost mobile coverage in the busiest parts of the city.

The mini antennas, known as small cells, are now delivering enhanced 4G capacity in high demand areas of the city. The extra antennas mean that customers can take advantage of download speeds of up to 300Mbps, even at the busiest of times.

Small cells take advantage of existing street assets such as lamp posts and CCTV columns, as well as BT’s iconic red telephone boxes, to help enhance street-level mobile coverage in busy areas where it’s impractical to build larger masts, such as city-centres and transport hubs.

EE has worked with partners including Nokia to deploy small cells to boost capacity in busy locations including Castle Square and the pedestrianised shopping area of Oxford St. New antennas are planned for sites including Kingsway, Swansea train station, Parc Tawe Retail Park, Swansea Arena and Langland Bay.

James Hope, Director of Mobile Radio Access Networks, EE: “As demand for data continues to rise, small cells are becoming an increasingly integral part of our mobile network. Our partnership with Nokia ensures customers continue to benefit from our fastest 4G speeds even at the busiest times and in the most congested of locations, and we’re proud to pass another milestone in this project as we continue to invest in improving the UK’s best mobile network* up and down the country.”

EE’s continued network investment will see more small cells deployed in the coming months, both in existing and new towns and cities. EE is also trialling the extension of small cells to accommodate its 5G network, with Nokia’s AirScale portfolio able to upgrade to 5G.

Broadband Provider Hyperoptic begins charity partnerships to support young people through volunteering, fundraising and mentoring

Hyperoptic has begun a four-year patronship The Prince’s Trust in the UK, and a partnership with SOS Children’s Villages in Serbia – committing to help young people in its two home countries.

The relationships will be focused on volunteering, fundraising and mentoring, with support being championed by Hyperoptic Founder and CEO Dana Tobak and her leadership team.  Alongside a new Volunteer Day policy, the new relationships ensure everyone in Hyperoptic has the chance to give back in support of important causes.

In the UK, support of The Prince’s Trust Palace to Palace 2023 will be Hyperoptic’s flagship fundraising event this year.

Hyperoptic shares the charities’ commitment to creating positive change in the lives of young people, and the partnerships align with Hyperoptic’s work to connect homes, people and communities that need help getting across the digital divide. Hyperoptic was founded in the UK in 2011 by Dana Tobak and Serbian entrepreneur Boris Ivanovic. With an office in Belgrade providing essential customer care, strategy and finance teams, the company is now one of the UK’s largest employers in Serbia.

The Prince’s Trust was established by King Charles III, as Prince of Wales, in 1976, and has helped more than a million young people. The charity supports young people aged 11 to 30 who are facing challenges with education, opportunity and employment.

SOS Children’s Villages has been working in Serbia since the 2004. Founded in Austria, SOS is the world’s largest organization focused on ensuring that children and young people without parental care or at risk of losing it grow up with the care, relationships and support they need to become their strongest selves.

“We are 100% aligned with the work of the Prince’s Trust and SOS Children’s Villages, and excited to support their important work in empowering and protecting young people,” said Dana Tobak, Founder and CEO of Hyperoptic. “At Hyperoptic, part of our work is to connect homes, people and communities that need help getting across the digital divide – now we’re adding a commitment to help the youngest and sometimes most vulnerable people through volunteering, and our teams are so passionate about giving their time for this cause. To support that, we’ve introduced a Volunteer Day policy, to ensure everyone at Hyperoptic can take a day to volunteer on company time.”

Jonathan Townsend, UK Chief Executive of The Prince’s Trust said: “Now is such an important time to bring on a patron like Hyperoptic, who are passionate about helping young people and have volunteers with highly valued digital, business and commercial skills that will bring real value to our young people. The Class of Covid – those who have already lived through one of the most turbulent times to be young – need this kind of support more than ever. And having Hyperoptic Founder and CEO Dana Tobak as a mentor will be hugely inspiring, and sets a powerful example.”

Vesna Mrakovic, National Director of SOS Children’s Villages Serbia said: “We are grateful to Hyperoptic for supporting our organization, providing support to children, young people, and families in crisis. If the family gets help at the right time, more dire consequences for the growth and development of children can be prevented and parents can be empowered to provide for their children for development, life, and education in the future.

“Thanks to Hyperoptic’s big heart, our organization will be able to reach a greater number of families who are at risk of separating children, as well as young people from vulnerable groups who are on the way to economic independence. This is the beginning of a successful partnership that will contribute to positive changes in our society.”

With more than 275,000 customers and more than one million homes passed, Hyperoptic has become a leader in the full fibre broadband market. Hyperoptic was named Best Broadband Provider in the Uswitch 2023 Telecoms Awards.

Colt successfully completes the deployment of fibre network infrastructure along the Channel Tunnel

The new fibre-optic cable deployed along the Tunnel provides access to the highest number of data centres fibre-connected between the UK and mainland Europe

Colt Technology Services (Colt), the digital infrastructure company, today announced the successful completion of the deployment of a new dark fibre (G.652D/G.657) cable along the Channel Tunnel connecting London (UK) to Paris (France).

Colt’s new fibre network will provide businesses and organisations with faster, more reliable, and uninterrupted data connectivity across borders. It will also support the growing demand for cloud computing and other digital services in both London and Paris, with a seamless end-to-end SLA.

Responsible for the day-to-day operations of all new cables installed in the Channel Tunnel, Colt boasts a transfer rate of several Tbps per fibre pair with the new infrastructure. With this evolution of the infrastructure, customers will have access to their 100Gbps/400Gbps Colt IQ Network, supported by reliable low latency, high-bandwidth connectivity and service guarantees through the tunnel. The tunnel offers the best path to close a key network loop that runs between London, Paris, Brussels, and Amsterdam.

In accordance with the Channel Tunnel’s safety and security regulations, all connectivity services will be highly secure. They will offer significantly more capacity than subsea cables and will be placed in a highly protected environment that is not vulnerable to piracy, ship anchors, commercial fishing, or shipping. The tunnel has had no accidents since its installation in 1994.

“We are pleased to announce the successful completion of the next step in this important project,” said Herve Jost, Director of Eurotunnel/Getlink Connectivity Solutions, Colt Technology Services. “Approximately 80% of the internet traffic which runs between the UK and mainland Europetoday travels through the Channel Tunnel. It is crucial to increase the bandwidth, enhance performance, bolster reliability, and fortify the security of our network. This is vital to ensure a continuous and uninterrupted flow of data, specifically to address peak demand and new bandwidth needs within the Channel Tunnel, driven by new technologies such as AI and Metaverse. Our new fibre cable in the Tunnel will transform the subterranean rail link between the UK and mainland Europe into a major data route to support the anticipated growth in traffic over the coming years.”

In September 2021, Colt and Getlink signed a 25-year exclusive ‘concession’ contract to install and operate a new fiber optic network spanning the Channel Tunnel, using the latest connectivity technology to establish seamless connectivity between the UK and mainland Europe. This 25-year agreement is bringing new dark fiber and data services to the Channel Tunnel for the first time in a generation.


Cuckoo Broadband now offering interpreter for customers using British Sign Language

Deaf customers of Cuckoo Broadband can now contact the provider using British Sign Language (BSL) thanks to a new partnership with Sign Solutions.

The move makes the challenger provider’s customer service more accessible to the deaf community, with BSL users now able to speak directly with Cuckoo’s team via video interpreter.

Cuckoo joins over 100 organisations who have already implemented the scheme, with Sign Solutions’ InterpreterLive! service available to customers via both web and mobile platforms.

Sign Solutions provide on demand interpreting, training and translation services to the deaf community, enabling them to communicate more effectively and gain equal access to services, education and work.

The partnership is the latest step in providers’ efforts to make broadband fairer for all, with Cuckoo already having a number of policies in place to support vulnerable customers – including readily available braille, large print and audio contracts.

The company is also committed to improving accessibility during their recruitment process, anonymising every application and carrying out audio only screening calls to reduce unconscious bias.

The faster and fairer brand donates 1% of each customer’s bill to Jangala, a not-for-profit that helps get the internet to refugee camps, natural disaster sites and even disadvantaged communities in the UK.

Tommy Toner, Co-founder, VP of Product and Brand (pictured above) said: “We’re delighted to offer this service to our customers that communicate using British Sign Language. We’re on a mission to become the UK’s fastest, fairest broadband provider, and accessibility plays a huge role in that. 

“Speaking with customer service teams should be easy. Where other broadband providers often make this difficult with annoying hold music and lengthy waiting times we’re making it as simple as possible – even for those in the deaf community.”

Sophie Kang, Customer Development Manager at Sign Solutions adds: “Sign Solutions, providers of InterpretersLive!, is delighted to be partnering with Cuckoo to provide our on-demand service to all of Cuckoo’s deaf customers.

“Access to services in British Sign Language (BSL) is vital for those who use BSL as a first or preferred language therefore offering our VRS service to Cuckoos customers ensures their products and services are accessible and contributes to breaking down the barriers in communication for the Deaf community.” 

Mobile users slow to upgrade to 5G due to their perception of network quality

Major study of 10,850 mobile customers across Europe says Telco operators need to do more to educate consumers on the benefits of 5G

Although almost three quarters (74%) of mobile customers in the UK are satisfied with their mobile network, one of the highest in Europe, less than a third (31%) are using 5G on their smartphone – despite over half of users (52%) with 5G access reporting a discernible improvement in performance compared to 4G.

The study of 10,850 mobile users across eight European countries by management and technology consultancy, BearingPoint, including 2,608 in the UK, found that whilst mobile network satisfaction levels are high in the Netherlands (85%), Sweden (73%), Ireland (76%), UK (74%), and France (73%) – Germany, Switzerland and Austria (all DACH countries) view their network performance very poorly – with only 13% of German customers satisfied with their mobile network.

Across Europe, whilst 84% of customers surveyed by BearingPoint for its Connectivity Challenge Study were aware of 5G, they do not truly understand its potential benefits and are concerned about network quality. As such, the study says that more needs to be done by the operators in educating consumers on the benefits of 5G and creating compelling services.


John Ward, UK CME Director, BearingPoint said:

“Awareness in the UK and across Europe is still low to the fact that 5G offers higher network bandwidth, better latency and higher reliability, and also provides the network technology with the highest data security and the best energy efficiency among the mobile access technologies.

 “There is also a clear divide between the DACH region and the rest of Europe. While most European countries outside the DACH region are largely satisfied with their mobile network (averaging 75%), the opposite is true for the DACH region, and this trend is mirrored when it comes to customer satisfaction with their fixed broadband connection. With massive investments in networks across Europe, this seems to be rather a matter of perception than actual quality.”


The study concludes that operators must also adapt their market positioning to respond to the customer perceptions, and there are five interconnected points that they need to act on:


  1. Customers expect robust network connectivity – 5G has an important role to play in improving network quality and user experience. More than 4 out of 5 respondents in the UK are aware of 5G, but less than 1 in 3 claim to use 5G on their smartphone.


  1. To drive improved satisfaction, operators need to continue to enhance the perception around network quality. 54% of European respondents overall (74% in the UK) are satisfied with their mobile network performance. This needs to be communicated more widely by operators.


  1. The benefits of new technological advances need to be communicated effectively to customers 5G is no exception. Despite 5G having been launched four years ago, a significant portion of users do not understand its potential benefits.


  1. There is a “new network technologies” price premium, but network operators must change their approach to capitalise on it. In particular, the survey showed that 40% of users across the eight countries surveyed are willing to pay a premium to use 5G to consume high quality video content.


  1. Network sustainability is important to customers, but it is not yet a key driver for monetisation. It is important to 53% of all respondents that providers focus on sustainable networks, but only 25% of people surveyed are willing to change their usage habits to become more sustainable.


John Ward added:

“Our survey shows that network sustainability is becoming a critical factor for the choice of consumers. Over half of respondents consider it to be important for providers to focus on creating sustainable networks. But while customers would prefer an environmentally friendly provider, they are not willing to pay a premium to access sustainable networks.

 From a UK mobile network operator perspective our study should allow for cautious optimism, with three quarters of consumers satisfied with their mobile network coverage, and while there is still room for improvement, the UK performed much better than many of its European counterparts. The study also highlights willingness to pay a premium for 5G high quality streaming services, which should be a positive message for network operators.”

About the study

For the study, BearingPoint analysed 10,850 customers (2,608 in the UK) to assess their adoption of 5G and satisfaction with 5G, how they perceive mobile versus fixed networks and how they will use them in the future, and their views on network sustainability. The survey respondents, all aged 18 and over, were from Austria, France, Germany, Ireland, the Netherlands, Sweden, Switzerland, and the UK. The participants represent the average demographics of each country’s 18 and older population. The survey was undertaken by YouGov between 16th – 26th January 2023.

Download the study to find out more:


About BearingPoint

BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three business units: Consulting, Products, and Capital. Consulting covers the advisory business with a clear focus on selected business areas. Products provides IP-driven digital assets and managed services for business-critical processes. Capital delivers M&A and transaction services.

BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 70 countries, engaging with them to achieve measurable and sustainable success.

For more information, please visit:


23 year old kicked out of school starts UK green broadband provider – and it’s thriving in more ways than one

ADHD sufferer Luke Chapman is thriving now, having set up Earth Broadband, the UK’s first green broadband provider, at the tender ago of 23.  Luke’s company is getting rave reviews from customers, and praise for the way his company gives back to environmental projects.   However, life hasn’t always been that way.

Luke, from Ringwood, Hampshire is hoping that his success will inspire others who are differently abled.  Luke explains:

“If I rewind to before I founded Earth, I was kicked out of school and felt like I failed. I found it extremely difficult to focus in lessons and was diagnosed with ADHD at 16.

“However, looking at things with a different focus can be a real advantage.  I noticed that the UK’s broadband industry is broken. Pricing is unfair and unclear, customer service is non-existent, and annual price hikes are crazy – and I decided to do something about it.

“I launched Earth Broadband in 2022 with a clear vision, to change the internet for good, with the goal of creating a new broadband service that truly puts customers first and uses their money for good.”

So far, the company has been a roaring success, with the company getting as much praise for it’s approach to funding environmental projects as for it’s highly rated broadband service.

CEO Luke explains:

“Our broadband service receives rave reviews, but I didn’t just want to succeed in business – I wanted to make a difference to the planet.  That’s why, every month, Earth customers plant trees, remove plastic from our oceans, and restore wildlife habitats, creating jobs and helping mitigate climate change.

“We aim to plant 500,000 trees per month and remove 100,000 pounds of plastic by 2025.

“We’ve received a fantastic response from our customers so far, and we can’t wait to shape the future of broadband as well as keep making a difference.”

Not bad for a young man who was kicked out of school.

Luke says:

“There are lots of students sitting exams right now who may not get the grades they wanted.

“We can’t all be good academically, but everyone can make a difference.”

“Whether you’re a grade-A student or someone like me who didn’t do too well at school, I hope my story empowers you – and proves that anything is possible if you put your mind to it. ”


Flotek Completes 8th Acquisition in 12 Months

Flotek has acquired Liberty Solutions (Swansea) Limited, a telecommunications provider based in Swansea. The deal is the 8th acquisition for IT & Comms MSP Flotek Group since launching in April 2022 by CEO, Jay Ball.


Flotek is known for its innovative solutions and customer-centric approach. With a mission to help SMEs consolidate data and voice communications with one trusted provider, the acquisition further enhances the offering to Flotek’s customers.


Founded by Andre Morgan, Liberty Solutions is a telecommunications provider offering telephone systems, telephone lines and business broadband solutions tailored to small and medium sized businesses.


Jay Ball, CEO of Flotek, said: “We are pleased that Liberty Solutions is now part of the Flotek family. They have been a trusted telecom provider for local businesses in and around South Wales, joining Flotek means customers will now benefit from Managed IT & Cybersecurity services from one technology provider.”


Flotek’s growth strategy is driven by its core value of providing customers a single point of contact for all their technology needs.


On Flotek’s rapid growth, Jay continues: “Having completed 8 acquisitions in 12 months, we now have 4 Swansea bases as well as multiple locations in England. Expanding our market share so rapidly in such a short period of time has been a great first step in our long term growth strategy.


“Right now, our priorities are integrating and operating as one business with clearly defined goals. We continue to communicate with all parts of the business to ensure integration plans are on track ready for any future acquisitions.”


Previous deals made by Flotek include Gower Business Systems, Cloud9ine and Saecom in South Wales and Mazing Tree, FlexiNet, ECS Solutions and Toolk-IT, which enabled the group’s geographical expansion as well as enhancing Flotek’s service offering.


Multidiscipline dealmakers GS Verde Group structured and advised on the deal.

Connect with Flotek: at