Tag Archives: B2B

Smoking Gun hits two holes in one – winning both corporate and consumer briefs for American Golf

The UK’s largest golf retailer, American Golf, has appointed globally-recognised PR and social media agency  Smoking Gun to handle both its corporate and consumer comms.

Smoking Gun will now deliver two separate media relations briefs for the retail giant whose vision is to become the ultimate one-stop destination for everything a golfer requires.

Leveraging the teams’ media relations expertise, Smoking Gun will drive mass brand awareness for its retail offering which includes American Golf’s exclusive custom fit service, brand partnerships and newly launched personalisation service.

At the same time, corporate outreach will be focussed on enhancing brand reputation and credibility through a campaign of thought leadership, communicating business updates and raising the profile of the board.

Smoking Gun aced two competitive pitches for the B2B and B2C accounts, demonstrating the team’s expertise and intelligent approach to both Corporate and Consumer PR.

Scott Taylor, American Golf Executive Board Member for Marketing, said: “From the very  first meeting it was clear that there was natural chemistry and a genuine synergy between our organisations.

“During the consumer pitch process, Smoking Gun showed a thorough understanding of our business and our ambitions for the brand which led to an invite to pitch for the corporate brief as well.

“The team’s creative ideas and category insight were rooted in delivering real business impact – helping us to shift the dial as a business faster and more effectively.”

Caroline Aspinall, Smoking Gun’s commercial director and head of B2B, added: “This win is the latest example of  Smoking Gun’s ongoing journey of expansion and achievement.

“To win both competitive pitches is a huge testament to the quality of both our B2B and B2C offering and testament also to the American Golf team who could see the value of an aligned strategy.

“Working with brands that are shaking up their categories is our passion. American Golf  has big ambitions for 2024 and beyond with industry leading initiatives to unveil.

“Smoking Gun is famous for delivering impactful campaigns that deliver tangible business results. Together we are tee-d up for the future success of the brand and the business.”

American Golf boasts 85 stores across the UK and ROI, employing hundreds of staff focussed on driving participation in the sport.

The golf specialist joins Smoking Gun’s portfolio of brand giants that includes Philips, Alton Towers and Interflora as well as a growing roster of B2B clients in property, construction, tech and travel.

AmerCareRoyal sets its sights on scalability by choosing Emporix as its digital commerce platform

AmerCareRoyal (ACR), a leading B2B supplier of disposable products in food, sanitation, industrial and medical industries, has chosen headless eCommerce specialists Emporix to provide its digital commerce platform. Under a new digital strategy, the platform will be used to enhance business growth and improve channel experience.

Through Emporix’s composable commerce solution, ACR will now bring its complex ecosystem of suppliers, vendors and distributors together under one digital roof.

The microservices-enabled, API-first, cloud-native and headless (MACH) solution will help ACR have more control over its backend and frontend applications, and each independently. This will aid optimized sales practices, increased customer-service levels, and improvements in overall process efficiencies.

Jeff DeSandre, CIO at AmerCareRoyal, said: “The Emporix Digital Commerce Platform allows us to replace a number of existing systems and to ultimately unify our B2B and B2C solutions. This will propel us ahead by addressing key areas such as order fulfillment where there is a current requirement for manual work. Automating such processes will enable us to supercharge our scalability.”

The solution will be brought to market with the help of Emporix preferred partner Avatria, a digital services firm based in Chicago and specializing in innovative digital commerce and data science solutions.  “We love the approach that Emporix brings to the table.  As a platform, it enables us to truly deliver against ACR’s business goals while getting to market quickly.” said Zach McMahon, Chief Technology Officer at Avatria.

Eberhardt Weber, Founder and CEO of Emporix, said: “By leveraging Emporix’s modular and scalable digital commerce platform, ACR will be able to work toward key business outcomes while increasing ease-of-use and flexibility for its partners and customers. With a clear overview of business data, our platform will provide proactive alerts, thereby increasing visibility of operations and accelerating AmerCareRoyal’s technological and strategic growth.”

For more information visit www.emporix.com.

Dialectica Launches B2B Surveys Service, Expanding its Product Portfolio to Shape Better Business Decision Making Worldwide

London-headquartered information services company, Dialectica, has today announced the launch of B2B Surveys service to enhance its comprehensive portfolio of bespoke insights services. The proposition is designed to enable Dialectica’s clients – the world’s leading consulting, hedge fund, and private equity companies to gather proprietary quantitative insights utilizing research methods that have historically been limited to the B2C insights world. The product development has been born out of client requests for a bespoke survey offering that matches the firm’s expert interview proposition.

At a time when we’re seeing the appetite for validated and trusted business insights and market data soar worldwide, businesses and investment professionals are looking for innovative ways to access primary research and real-time information to inform business decisions and evaluate billion-dollar investment opportunities. Dialectica’s B2B Surveys proposition has been architected to ensure clients can hold the confidence that their research datasets are representative of their highly niche markets of-interest, and with the assurance that survey responses are from the right B2B decision-makers. The service offers a one-stop-shop offering of survey design advisory, programming of the survey, custom recruitment of expert respondents and visualization of survey outputs. Critically the service provides transparency in survey respondent identity and enables high-speed insights generation to meet tight M&A deal and decision-making timetables.

“Private equity, hedge fund and consulting companies compete for access to proprietary insights and unique angles. Our B2B Survey proposition has been designed to enable Dialectica clients to generate differentiated quantified market insights where previously they had to rely on anecdotal qualitative narrative.” said Fred Corkett, Managing Director and Co-founder at Dialectica, who is leading the company’s Innovation Unit.

He continued: “Clients need fast access to real-time data and information to inform critical business decisions. Over the years, our clients have shared with us that while they had success launching survey programs in B2C markets, they faced challenges in gathering survey insights in niche B2B markets. By using a Dialectica B2B Survey; clients are able to properly evidence decision making within their consulting reports, investment committee papers, and corporate strategy decks.”

Dialectica’s Client Service team follows an agile research-first approach. Rather than rely on a static database like many other traditional expert network firms; the company starts with understanding the mandate the client is working on and follow through with comprehensive sector, market, value chain and company mapping. A comprehensive research playbook and a deep understanding of client needs enables its research team to generate proprietary sources of intelligence from unique and hard-to-find sources of B2B knowledge in any industry around the world. The company counts hundreds of success stories across numerous markets, from commercial drones, biotechnology, and medical imaging to agriculture, grocery retail, and many more.

With a vision to shape better decision-making worldwide, Dialectica partners with the world’s leading investment and consulting firms, as well as largest corporations, helping them to collect real-time information and market insights from industry experts across markets, industries, and regions.


George Tsarouchas, CEO and Co-founder at Dialectica said: “Helping our clients make smarter, better, and faster decisions is our team’s number one priority and all our services are built with this in mind. In just three years, our workforce, dedicated to achieving unparalleled customer recognition, expanded from 100 to 650+ employees. As our team continues to grow at a rapid speed, we’re investing heavily in building our proprietary cutting-edge technology, data assets, and a robust compliance framework to offer the best quality of service.”


Founded in 2015, Dialectica employs more than 650 people at its offices in London, Athens, Montreal, and Vancouver. The company has been recognized as one of the fastest-growing companies in Europe in 2022 and 2021 by the Financial Times and Statista. In 2021, Dialectica grew by 100% and was named a Best Workplace in Europe for its continued commitment to investing in its employees’ development and fostering a culture of trust and open communication. By 2025, Dialectica aims to reach the milestone of 1,200 team members across Europe, the Americas, and Asia. Using innovative technologies, the company will continue to expand its commercial ventures and develop more information services products in the next three to five years.

Cerillion strengthens B2B credentials with latest product suite release and new software editions

London, 3rd May 2022 – Cerillion (AIM: CER) today announced the general availability of Cerillion 22.1, the latest release of its pre-integrated BSS/OSS suite, which extends its reach in the B2B sector and sets a new standard for time-to-value through a set of pre-configured software editions.

Building on recent successes with customers in the enterprise market, the new release significantly expands Cerillion’s B2B footprint both functionally and operationally, accelerating sales through more efficient lead management and CPQ, whilst giving greater flexibility of business engagement across the full range of billing, payment and contract terms.

Cerillion’s pure product model prioritises configuration over customisation, using industry standards including the 3GPP charging specifications and TM Forum Open APIs for ease of integration, maintenance and upgrades, with modules available for best-of-breed deployment or as part of an end-to-end pre-integrated solution.

Now, with Cerillion 22.1, as well as being available for traditional bespoke configurations using the full flexibility of the SaaS product suite, it also comes in a set of pre-configured editions designed around the needs of specific market segments, with purpose-built configuration and tailored workflows in each off-the-shelf solution:

  • Cerillion Enterprise is a pre-integrated BSS/OSS solution for B2B telcos needing to automate their quote-to-cash process and improve their customer experience.
  • Cerillion Engage is a streamlined platform for digital brands wanting to deliver a digital-first customer experience via mobile apps and self-service.
  • Cerillion Unify is a complete CRM & Billing solution for quad-play CSPs who need to manage the full range of service types, payment methods and business models in a single convergent system.

“The launch of Cerillion 22.1 reinforces our position in the burgeoning B2B market, with a range of new features that help CSPs to automate their business processes but without constraining their ability to deliver a personalised service,” commented Louis Hall, CEO of Cerillion. “We’ve also wrapped up the best practices in B2B, as well as digital and quad-play services, to create a set of pre-packaged solutions that deliver a compelling time-to-value advantage, whilst also providing the headroom for growth and expansion as business needs evolve.”

Cerillion’s product suite follows a cloud-neutral architecture supporting public cloud, private cloud and on-premises delivery, complemented by a comprehensive set of managed service options. Cerillion has also recently joined the AWS Partner Network (APN).

For more information, or to book a call with a Cerillion consultant, please visit: https://www.cerillion.com/Products/Enterprise-BSS-OSS

Fox Agency reports 85% growth in record 10th year

B2B tech marketing specialists, Fox Agency has announced growth of 85% in its latest financial year – increasing turnover from £2.4million to £4.4million within the last 12 months and increasing profit by 264% for the same period.

The integrated agency, which works solely for global B2B tech brands celebrated its 10th anniversary in 2021 and won B2B Agency of the Year at the European Agency Awards.

In addition to growth in turnover and profits, the agency doubled its headcount and won a host of new global tech accounts, including Sony Digital Imaging Europe, Delphi Technologies, Global Switch, Beyond Now, Lionfish, Manx Telecom, and Zenoo.

Fox Agency also expanded remits and signed new long-term contracts with existing global tech clients including Alcatel-Lucent Enterprise, BOBST, and BearingPoint.

Nelson McConnell, director of Fox Agency said:

“The last 12 months has seen incredible growth across the agency – proving that our pure B2B tech focus and combination of creativity, digital, and PR and content expertise resonates with global B2B brands.

By increasing the team to now over 50 specialists, we have further developed our experience and capability across the board.”

Looking ahead to 2022, co-founder and director, Al Fox said:

“As we look ahead to 2022 and beyond, our ambitious growth plans will only accelerate – this year will see us expand into new global markets, including the US, and we’re currently recruiting for multiple strategic positions across the agency.”

Fox Agency is seeking to grow turnover by a further 60% in 2022, with a target to reach £10million by 2023.

Oneweb appoints Digital Natives to level-up it’s strategic & creative offering on Social Media.

Satellite communications company OneWeb has selected Digital Natives to transform its approach to social, with the agency leading on strategy, creative and management of all social channels. The news comes at a time when the company is accelerating its mission to provide internet access everywhere, for everyone. 

Following a competitive pitch process, OneWeb has selected Digital Natives to define its social strategy and approach to content in the B2B market, in addition to driving awareness for OneWeb’ regular launch campaigns. The payload – additional satellites to add to their growing fleet in orbit. The payoff? Bringing digital connectivity across the Globe.

Specialising in a social-first approach to brand building and strategy, Digital Natives will now be responsible for driving interest and engagement around these key launches, as well as developing a holistic approach to growing OneWeb’s social media presence across all platforms.

This partnership comes at an exciting time for OneWeb, who have two key launches from now to June; these launches are part of its drive to build a ‘constellation’ of satellites to deliver high speed broadband to the remotest parts of the world.

“We were impressed with Digital Natives creative experience, passion for our mission, and approach to storytelling. We are excited to share our story with audiences around the world, to bring others into our journey and look forward to working with Digital Natives as we continue on our mission to build a global communications network, powered from Space.”

— Katie Dowd, Director of OneWeb Communications

“Not since The Space Race in the sixties and seventies has there been such curiosity, excitement and focus on space. OneWeb has an extraordinary ambition which we’re delighted to be helping them achieve.”

— Alistair Fitch, Co-Founder at Digital Natives

With increased interest in the satellite sector from governments, countries and private enterprises, bringing connectivity to the world via orbiting satellites is a technological evolution that is becoming an increasingly mainstream activity.

Follow the link to learn more about OneWeb’s mission to bring internet access everywhere, for everyone: https://www.oneweb.world/

The digital future for B2B businesses is here – as 80% of decision makers now prefer remote transactions

New research reveals that the pressure of the COVID-19 pandemic forced B2B buyers and sellers to go digital in a massive way and it seems they now like it – and the changes are here to stay.

McKinsey has been surveying decision makers globally across industry since the crisis began and their research reveals that what started out as a crisis response has now become the new normal, with big implications for how buyers and sellers will do business in the future.  Up to 80 percent of decision makers increasingly prefer remote sales reps or digital self-serve transactions to in-person – the move to digital is here to stay.

The pandemic has reduced in-person sales meetings in the UK to around 15 to 25 percent of all sales interactions, and has accelerated the adoption of remote (with a sales rep) and digital self-service by customers and sellers. The research shows that 14 percent of business leaders would be prepared to make £750K ($1 million USD) purchases online without ever meeting with a sales rep in person. A further 60 percent would make purchases of at least £38,000 ($50K USD) signaling that remote and self-serve sales are not just for one-off, low-value purchases.

More than three quarters of buyers and sellers say that they now prefer digital self-serve and remote-human engagement over face-to-face interactions—a sentiment that has steadily intensified even after the initial lockdowns eased. Furthermore, three in four buyers stated that they believe these types of interactions are just as effective, if not more so, than older sales models, even for prospecting. E-commerce, video, and chat now drive the bulk of all revenue, demonstrating an increase in perceived effectiveness from 50 percent in early April, to 58 percent in May, and 75 percent in late July.

‘Digital self-serve’ and the ‘remote rep’ are here to stay:

  • 75 percent of B2B decision makers in the UK believe that the new (mostly remote) sales model is just as effective if not more so now than prior to COVID-19 (for both existing customer and prospect interactions)
  • 88 percent of B2B decision makers expect the remote and digital model to stick around for the long run (up from 74 percent in April 2020)
  • 61 percent of B2B companies expect to have less than 50 percent of interactions in-person even when their sales force is able to have in-person meetings again (48 percent expect in-person meetings to resume in 2021)
  • Enterprises report a revenue increase of 182 percent through videoconferencing and 23 percent via e-commerce; small and medium-size businesses are also seeing increases
  • 37 percent of UK B2B leaders have already reduced their numbers of sales reps, with an additional 61 percent reduction expected; 83 percent plan to introduce a more agile sales planning process

The way we do business could be changed forever by COVID-19 –

*Conducted with 3,600 B2B decision makers in 11 countries, 12 sectors, and 14 spend categories.
*UK Decision makers – 200 senior B2B decision makers

Armadillo – Bristol-based CRM agency – joins The Institute of Practitioners in Advertising

Bristol-based customer relationship marketing (CRM) agency, Armadillo, today joins The Institute of Practitioners in Advertising. Armadillo will connect with 266 agency members, as the IPA represents the very best of UK advertising and marketing in all its forms. The agency helps brands unearth profitable connections with their customers and works with big-name brands including McDonald’s, Disney, Carnival UK and hotels.com.

With 25 years of industry experience, Armadillo’s IPA membership acts as a further indicator of the agency’s success within the marketing and advertising space, and demonstrates their commitment and professionalism within the sector. Armadillo joins IPA member agencies which are responsible for over 85% of all UK advertising spend.

Armadillo will seek to support staff development with the industry-recognised CPD and training available through the IPA, therefore enabling its 45-strong team to develop their skills and progress in their careers, whatever their level.

Patrick Mills, IPA Director of Membership and Professional Development, comments “We’re thrilled to have Armadillo back in IPA membership, and joining our thriving South West and Wales community. We very much look forward to working with them.”

James Ray, CEO at Armadillo, comments “Once the preserve of a select type of agency, the term advertising is wide-reaching today and reflects great work that resonates and has an impact on its audience. We’re extremely pleased to be joining an organisation that supports and celebrates the best in the industry, and are keen to aid and enable our team to develop themselves professionally and personally through our membership with the IPA.

For more information please visit https://armadillocrm.com/