Tag Archives: cars

Marketing, PR and SEO, News

Midlands full-service advertising agency set to deliver one of largest TV Ad campaigns in MG Motor UK’s history

A full-service advertising agency, with offices in Albrighton and Birmingham, is on course to deliver one of the largest TV ad campaigns in MG Motor UK’s history.

M3.agency, which has seen revenues rise 25% in the last year, has extended its relationship with the iconic British automotive brand by creating the commercial to launch the MG3 Hybrid+ that has been hitting our screens this week.

The ad debuted on Monday and will run across all major UK terrestrial and satellite channels and several European stations in key markets. A second phase is planned for June, all helping drive interest in a car that experts consider will redefine the B Supermini segment.

Shot exclusively around Brindleyplace and Sutton Park in Birmingham, the ‘creative’ focuses on the feel good ‘aura’ that a person gives off when they are driving or even just anticipating getting behind the wheel of their MG3 Hybrid+.

“We wanted to flip the thinking behind traditional automotive TV adverts by making the car the principal character in the advert, delivering its own features and emotional connection with the audience. In essence, the MG3 Hybrid+ delivers a ‘Feel Good’ that you can’t hide,” explained Justin Griffiths, Group Creative Director at M3.agency.

“Our team created extensive visual effects in post-production to deliver the colourful aura that is so unique to this piece.”

He went on to add: “This is one of the biggest TV commercials and supporting campaigns we have undertaken for MG in the 5 years we’ve worked together and highlights our shared belief that it will be a major seller in the hybrid vehicle market.”

M3.agency has grown into one of the largest full-service agencies in the West Midlands, offering brand development, creative, digital marketing, media planning and web development services to a host of local, national and international clients.

The company, which also works with Ford Money and Formula One Autocentres, has been engaged with MG Motor UK since 2019, delivering a host of services, including TV, OOH, lifestyle and studio photography, radio, print, dealer support and digital assets.

It retained the creative services tender again in 2023 for the carmaker’s core range in the UK, featuring the European market launch of the new MG3 Hybrid+.

Nick Lovett, Managing Director of M3.agency, concluded: “We are very proud that MG Motor UK has placed its faith in a West Midlands agency to deliver its latest new model launch across Europe. It really is a fantastic vehicle, which we believe will pick up many awards.

“There is so much talent and creative skills in our region, but a lot of big brands just look immediately to London or other European capitals for their design and creative work. This is a major shot in the arm for our area and we’re hoping the adverts prove as popular as the car will inevitably be.”

To watch the TV commercial, please visit https://vimeo.com/943973438. More details on M3.agency can be found at www.m3.agency.

Driving, EVs and Automotive News, News

Almost two-thirds of Drivers won;t go electric until they ‘Absolutely have to’

As the cost-of-living rockets, price comparison experts Quotezone.co.uk asked consumers how they really feel about electric versus fossil fuel cars (petrol/diesel) and which they found most cost effective.

The new survey reveals that 59.3% of petrol/diesel drivers will only consider buying an electric or hybrid vehicle ‘when I absolutely have to’.  26.2% said they would buy ‘within the next 5 years’, 10.3% said they would ‘buy now / as soon as is feasibly possible’ and only 4.3% said they’d buy ‘just before the deadline’ – 2030, when the government plan on banning the sale of new petrol and diesel cars.

The research also found that the main barrier that is stopping people from buying an electric car is the price, with 35.7% of drivers saying they are too expensive, followed by 20% of people who said range anxiety was a major concern, while worries about the availability of public charging points were cited as an issue by 19.3% of respondents.

Interestingly though, 57.8% of those with electric cars said they were saving over £100 per month compared to their previous fossil fuel vehicle – with 36.6% saving under £100 per month.  Only 5.6% didn’t believe they were making savings.

When electric vehicle owners were asked what they didn’t like about their cars, 24.8% said there weren’t enough readily available charging points, followed by range anxiety (20%), broken charging points (19%) and rising energy costs (18%).

The data, compiled by Quotezone.co.uk, was taken from a survey of 500 electric and petrol / diesel car insurance policyholders, completed in August 2022.

Quotezone.co.uk’s Founder, Greg Wilson, comments: “It’s really interesting to see what’s holding people back from going electric and again, lack of infrastructure and car price, appear to be the top offenders that are making it impractical for many to make the switch.

“The hike in car prices is most likely due to the new car shortage, brought about by lack of materials and logistical issues across Europe, causing a spike in shoppers choosing ‘nearly new’ second-hand petrol cars.

“One positive point to bear in mind for those worried about costs is that electric car insurance is now more readily available as the majority of insurance providers have added electric cars to their offering – making it easier for consumers to shop around and get a competitive premium.”

Currently only 2% of cars are hybrid and 3% are electric in the UK.  Data from Quotezone.co.uk shows a small increase in customers with electric or hybrid cars of 0.2% from June 2021 compared to June 2022 – with the average cost of those electric vehicles increasing by £5k from £34,000 to £39,000.  The government has been increasing investment in charging points, including grants for motorists, as well as tax relief to help make electric vehicles more affordable.

Quotezone.co.uk helps around 3 million users every year, with over 400 insurance brands across 60 different products including electric car insurance, Tesla car insurance and standard car insurance. Quotezone.co.uk is recommended by 97% of reviewers on Reviews.co.uk.