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Liniar links up with Fluid Ideas for digital transformation

Derbyshire-based PVCu systems giant Liniar has appointed creative agency Fluid Ideas to transform its web presence with a major focus on digital technology to improve the customer experience.

Fluid Ideas, which is based at Darley Abbey Mills, near Derby, has devoted a 12-strong team to deliver the new website for Liniar and all associated CGI and product visualisation tools.

Liniar, which employs more than 600 people in Denby, designs and manufactures sustainable PVCu products such as windows, doors, conservatories, soffits and fascias, decking and fencing for homes, schools, offices and other locations.

Marketing director Sue Davenport said Liniar has enlisted Fluid Ideas to upgrade and modernise the company’s website to make it more mobile-friendly, interactive and customer-focused.

The new website is due to go live by the end of 2022 and will aim to elevate Liniar’s brand and pioneering products while also showcasing its culture, promoting its sustainability mission and driving inquiries to its independent network of approved fabricators and installers.

At the heart of the new-look web platform will be interactive product visualisation tools that enable customers to compare the aesthetics, performance and environmental benefits of different products.

Georgia Vicars, Fluid’s project manager for the initiative, said: “We’re thrilled to be working with Liniar to rejuvenate and reimagine its digital presence and support its ambitions in ways that include web development and CGI product selectors.

“Liniar’s team is forward-thinking and open-minded, and it’s exciting to forge this partnership with a client who is happy to push their brand positioning outside of the norm within the sector. It’s really satisfying to be working with a local company which is a recognised innovator.”

She added: “The project is a great example of a successful collaborative effort by various teams at Fluid. The new-look website will combine the use of CGI produced by the image and motion team to showcase products and technology created by the website and systems team that allow users to interact and customise products directly on the website.

We’re proud to be pushing the boundaries and to be a catalyst for future digital success for Liniar, with functionality and user experience meticulously planned to help transform the company’s online potential.”

Liniar, which is a subsidiary of the US-headquartered Quanex Group, has its head office, manufacturing, warehousing and logistics facilities on the Denby Hall Business Park.

Sue said: “Investing in new windows, doors or garden products is a big decision, so it’s important that homeowners are able to visualise our product ranges fully. We chose to work with Fluid due to the team’s expertise in both CGI and web technology and because it is a local company – we always try to support local firms wherever we can.

“Fluid has a similar culture to our own – open-minded, friendly and innovative – so our teams are working well together. We’re looking forward to the launch of the new site and to developing a longer-term relationship with the Fluid team.”

Fluid Ideas is a full-service agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management, search and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality. The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins.

Appointments, News, North of England, Regional News

Four new arrivals strengthen ranks at creative agency Fluid Ideas

Four new starters have strengthened the ranks of creative agency Fluid Ideas as its expansion continues.

Fluid, which is based at Darley Abbey Mills, near Derby, has recruited across four of its six teams in line with further growth in demand for its range of services.

The new arrivals are Nicole Davies, Tom King, Will Davis and Matt Thompson.

Nicole, who has a master’s degree in marketing management, has joined Fluid’s websites and systems team as a project manager. Her role is to ensure digital projects are delivered efficiently, on time and to budget while also helping to support and optimise clients’ websites.

Tom has joined the brand and creative team as a multi-disciplinary designer, working on client campaigns and pitches. He has more than 10 years’ commercial experience of working with national and international brands and he adds to the team’s animation and CGI capabilities. Tom also holds a leadership and management qualification from the Institute of Leadership and Management.

Will, a digital marketing graduate from the University of Derby, has gained experience in the sport and leisure sector and has joined Fluid’s search and social team. His main focus will be search engine optimisation, content writing and social media management.

Matt has joined the design and artwork team and brings with him more than 20 years’ experience of working in local agencies. In joining Fluid, he follows in the footsteps of his brother Ben, who was the agency’s first employee and has helped drive the growth of its brand and creative team for almost two decades.

Ed Bowler, joint managing director of Fluid Ideas, said: “As always, our focus has been on growing with good people. Nicole, Matt, Will and Tom all bring new and exciting talents to the team but, most importantly, they care about the quality of work we produce and they will undoubtedly add to the spirit and culture that has helped make Fluid such a healthy and enjoyable place to be, for our clients and our colleagues.”

Fluid Ideas is a full-service agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management, search and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality.

The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins. Staff numbers have increased to over 50 in recent months in line with Fluid’s growth.