Tag Archives: communication

News

Workforce management app introduces ‘Messenger’ for improved communications on the frontline

New chat functionality from Quinyx will enhance company-wide collaborations

In response to frontline teams struggling with fragmented communication channels, juggling multiple apps, and facing difficulties in connecting with their colleagues – Quinyx has today launched a new chat tool, Messenger.

Developed specifically for frontline teams, Messenger is a seamlessly integrated chat solution which aims to transform frontline conversations and enhance collaboration within organisations.

Through Messenger, frontline teams can engage in two-way conversations and communities directly within the Quinyx app, where they already have their work schedule. This integration eliminates the need for third party apps and centralises work-related discussions and meaningful connections in one unified platform. Resulting in no more searching for contacts or worrying about missing out on important conversations.

One of the key advantages of Messenger is its full integration with Quinyx. Leveraging the existing roles, permissions, and hierarchy structures, Messenger ensures centralised access, a clear overview of workflows, and easy upkeep.

“We understand the importance of seamless communication within frontline teams,” said Erik Fjellborg, CEO of Quinyx. “With Messenger, we aim to empower organisations to build strong communities, foster collaboration, and enhance productivity. By providing an integrated chat solution, we want to streamline communication processes and eliminate the complexities that frontline teams often face.”

Key benefits of Quinyx Messenger include:

  • Instant, targeted conversations: Enjoy direct or group chats, boosting two-way conversation, building communities and engagement.
  • Easy access & maintenance: Maintain access and permissions within Quinyx’s existing structure.
  • All-in-One Platform: Messenger seamlessly integrates within the Quinyx app for streamlined and transparent communication.

For more information about Quinyx Messenger and its features, watch the latest product innovation keynote presented by Laurence Painell, CPO at Quinyx, here.

News

Is the office suit dead? Redefining workwear in the post-pandemic era

For decades, office dress codes were led by an accepted belief that said: smart equals success. The tailored suit and tie, the 1980s power suit and the fitted dress and blazer all aimed to make the wearer appear more productive, more professional, and more successful.

However, beliefs around workwear, and its relationship to company’s brand and culture are rapidly changing. Across the world, smart casual (and in some cases just plain casual) attire like jeans, sweaters and t-shirts have become commonplace in an office environment – particularly in the creative and tech industries. Far from the ubiquitous work attire they once were, the suit and tie are now seen as the sole reserve of bankers, lawyers, accountants and interviewees.

This shift is often traced back to the influence of Silicon Valley tech companies, whose casual dress codes began to change our perception of what success looks like – think Mark Zuckerberg’s famous t-shirt and trousers combo. The pandemic and the continuation of remote home working gave millions of employees the chance to ditch the smart look for the first time, and many now value everyday comfort over formality.

According to market analysts Kantar, sales of suits are down 7% year-on-year, ties are down 6% and blazers down 10%. Is this just a trend, or is the office suit set for extinction? And how can both companies and employees benefit from relaxed dress codes – and even use them to their advantage?

Gina Hollands, Commercial and PR director at creative marketing agency, PMW, commented:

“In the creative industries, it’s hard to imagine the office suit ever making a comeback as mandatory workwear. Only a few years ago, it was accepted in our industry that a suit should always be worn in some circumstances – normally for a client meeting or presentation. These days, there is a bigger question mark around what is appropriate – but there is also more flexibility, and greater opportunity for self-expression. We have found that this has a positive impact on how we are perceived as a creative agency, as we can express our creative talents through what we wear.”

Here, PMW give their top three tips for embracing a new workwear culture and still dressing for success:

Don’t neglect the ‘smart’ in smart casual

While our perception of ‘smart’ has changed in the last few years, this doesn’t mean that anything goes – especially when you’re meeting clients. While clean trainers and well-fitting jeans are now broadly accepted as stylish and professional options, dirty, creased, and faded clothes can give a negative impression of your brand. And, while you might wear them at home, you should absolutely never wear tracksuit bottoms in front of clients – at least not the ones who will see you from the waist down!

Use your clients as a guide

If you’ve got a client meeting or presentation coming up and you really want to impress, it’s often a good idea to emulate their company dress code. That way, you can be sure that what you’re wearing won’t be perceived as unprofessional. If they are a full suit company, you might not want to copy them entirely (particularly if they’re hiring you to bring some much-needed creativity to the table) but being a bit smarter than usual can go a long way.

You are what you wear

Employees are part of your company’s brand. The smartness level of their clothing can embody your company message and impacts on how others view the culture and values of your business.

Gina added:

“A tailored suit is no longer perceived as the sole outfit of success, which means you have the opportunity to define what works for your company. Clothes make a big impression; if you’re hired to be creative, going beyond the formal dress codes and allowing employees to display individual style in their clothing choices can affirm your creative abilities to your clients and help you portray what your business is all about right from the first meeting.”

Marketing, PR and SEO, News

What the heck is integrated marketing?

Gone are the days when good marketing involved only a recognisable logo, a catchy slogan and a TV, radio or print campaign. There’s no doubt the digital world has created huge marketing opportunities – it has never been easier for brands to engage directly with their customer base, and target ads to the people who want to see them. However, it also brings challenges. With so many platforms to choose from, when brands try to do everything – without developing a cohesive identity – it can do more damage than good.

That’s where integrated marketing is so important. But what the heck is it? Lizzie Moyse, an Account Director at integrated marketing agency PMW explains:

“Although it sounds like it, integrated marketing isn’t made-up advertising jargon! It’s about keeping things simple. Essentially, a successful integrated marketing campaign will tell an engaging story and deliver the same message on every platform it uses. Mascots (think Compare the Meerkat), case studies, design and ‘tone of voice’ are all examples of popular storytelling devices in the marketing world. Stories hold so much power because we are hardwired to respond to them – they stimulate areas of the brain associated with emotional connection, meaning we remember and trust a clear, consistent and personalised narrative.”

As well as vastly improving customer experience, integrated marketing can actually reduce advertising and marketing costs because content can be re-used across multiple platforms to aid narrative consistency. However, the art of keeping things simple requires thoughtful, meticulous planning and a clear strategy. Here’s PMW’s guide on how to do it:

Work out what you want to achieve

The first step is to work out campaign goals and pin down the ideal end results. This might be increasing brand awareness, with a view to driving leads and sales, or to launch a rebrand. Don’t shy away from numerical targets. Whatever the goal, you need to be aware of it – this is how campaign success will be measured, and it will also inform the message you put to your customers.

Get intimate with your customer base

Who are they, what do they want, and what makes them tick? A brand’s identity needs to resonate with its customers, so get to know the people you want to speak to. Conducting real customer research is invaluable here – analysing what has worked for competitors and using surveys and focus groups to answer questions like “what social media platforms do our customers use?” can really make the difference between a flop and a success.

Craft your story

“Once you have got into the minds of your customer base, it’s time to use that information to develop your brand’s story,” said Lizzie. She continued: “Focus on what it is you offer your customers – but don’t get hung up on the service, instead think about the feeling your service gives those who use it. According to their marketing, Coca Cola don’t sell drinks, they sell happiness. You need to work out where your brand falls and create a simple narrative around that feeling. But it needs to be concise and accessible, so don’t write a novel!”

Choose your channels

A common mistake is to choose what marketing channels you will use at the beginning of the process, and develop campaigns based around their capabilities. However, it’s easy to get side-tracked by what others are doing and end up developing content that isn’t right for your brand, or waste time on a platform your average customer doesn’t use.

A carefully crafted campaign that does a few things really well is far better than a campaign that spreads itself too thin in an attempt to nail everything at once. So, make a plan and stick to it. Remember that these platforms are just vehicles for you to get your message across – you need to know where you are going before you set off.

Make sure your marketing agency works as a team

If you’re thinking about getting in touch with an agency, or you’re already using one, the best results will come from using a single agency who do everything in-house. Businesses that employ various marketing contractors simultaneously, or agencies that subcontract out their work, will usually struggle to achieve narrative consistency in their campaigns. Choose an agency that describes themselves as an ‘integrated’ or ‘full-service marketing agency’ and take a look at the work they have done for previous clients to make sure they are skilled at developing great stories for their brands.

News

Seasalt and Fuse launch innovative supplier hub to create connection and drive sustainability

Cornish fashion brand Seasalt today announces the launch of an innovative Supplier Hub designed to support communication and align Seasalt suppliers with its commitment to ethical business and sustainability.

Seasalt, which is headquartered in Falmouth, and sells online to 157 countries as well as having 70 retail stores across the UK and Ireland, developed the new hub in collaboration with Fuse – the learning and knowledge platform that has been supporting employee development at Seasalt since January 2020.

The new Supplier Hub was designed with the purpose of enabling seamless communication and creating a more connected supplier ecosystem that better understands the Seasalt brand, its values, and in particular, its commitment to ethical trading practices around the world.

Launched to all suppliers in May 2021, the hub is already proving popular with suppliers as it provides quick and easy access to knowledge – a key benefit that is helping to create better affiliation with the Seasalt brand and nurture an ethically strong and legally compliant supplier network.

Commenting on the new Supplier Hub, Seasalt’s Chief People Officer, John Govier, said: “Fuse has been a fantastic tool for Seasalt to develop our people strategy and take internal communications to the next level. Rolling it out for our supplier partners has allowed us to share our values and improve our communication with them. We are delighted with how it has been received so far.”

Steve Dineen, Founder and President of Fuse, said: “The Seasalt team is renowned for its ambitious sustainability targets and they recognise that strong communication with extended supplier audiences sits at the heart of that.

Dineen continued: “We’re delighted to have collaborated with Seasalt in developing this innovative hub and we have no doubt it will support the company as it continues to grow in a way that puts people and planet first.”

Sixty-seven fabric, footwear, accessories, and homeware suppliers have now been onboarded to the Supplier Hub.

Dipti Thakur, VP Merchandise Marketing at Afflatus International – one of those 67 suppliers – comments on the benefits it is delivering: “The new system enables us to stay up to date at the touch of a button. It provides all the necessary information around standard operating procedures, and it’s now much easier for us to retrieve, store and locate important content.”

News

Local entrepreneurial mum who transformed her life through therapy launches fund-raising book to show others what’s possible.

A local entrepreneur who just 4 years ago was a single mum on maternity leave from working as a social worker at Newport City Council, wondering how to create a business that could give her flexibility around her new baby, is celebrating a fabulous achievement today, having become a bestselling author for the 3rd time, but this time being at the helm of the process showcasing 16 other incredible women, and also fundraising for NAPAC – National Association for People Abused in Childhood, a charity that supports survivors of childhood abuse.

Natasha Bray, 34, from Bridgend who Studied Masters in Social Work at Cardiff University and BSc Psychology with Criminology at Uni. Glamorgan has created the collaboration book “When Women Heal” as part of her work with other female entrepreneurs who are looking to move forward from trauma, tragedy feeling stuck or self-sabotage and is delighted to announce that the book went bestseller within hours of its release, flying straight in at Number 1 on the Amazon bestseller charts in over 10 categories including No 1 in Inspiration and Spirituality, knocking Jay Shetty off the top spot and No 1 in Entrepreneurship overtaking global inspirational speaker Simon Senek and also The E-Myth’s Michael Gerber and No.1 in Starting a Small Business category along with Business Coaching and Mentoring Skills; International Business and Finance; Home Based Business as well as No. 1 bestseller in business biographies to name just a few!

 Providing a cathartic and empowering release of many emotions the book is a huge achievement for all involved including women from across the UK, and across the globe, and she hopes to raise significant funds for NAPAC, a charity close to her heart, who she reached out to in 2018 and who supported her through the latter part of her healing around childhood abuse. The charity were so overrun with calls to their helpline Natasha could not get an answer, but the resources for survivors on their website really helped her. She has supported the charity, which is a small, not very well known charity that often misses out on funding, in other ways through her business but felt donating all the profits from the book to them was a fitting tribute. Natasha also has plans to fund NAPAC to run Wales’ first in-person support group for survivors, something she approached them about pre Covid, but is currently on hold due to the pandemic.

‘When Women Heal’ is an anthology of the magical ripple effect of success when women heal and lead themselves and is a direct result of Natasha’s teachings. Natasha, a psychology expert and the founder of the School of Healing Mastery and an Award Winning Success Mastery Coach & Transformational Pioneer in the business success industry has spent tens of thousands of pounds on her own recovery process and thousands of hours on development of her own healing methods as a result. She helps high achievers and rising leaders heal childhood wounds and rapidly unlock their “Ultimate Uplevel” through her signature healing method HeartHealing® and her uniquely developed 5 level healing approach, Success Imprinting®.

This year she has become a 7 figure business owner and bought her dream home during Covid and has just announced her pregnancy with her partner, after many years of unhappiness in previous relationships  – she is the happiest and wholest she has ever felt, and she believes this has led to her channelling her success to also create unprecedented breakthroughs in those she supports. Natasha is creating a global ripple effect through the power of healing and ‘When Women Heal” is a real illustration of this.

She said: ”This year after doing more and more work on my own healing, and unlocking new levels of my own success I have created the life of my dreams, and it is no co-incidence I have also helped more clients than ever create theirs. From being trapped by trauma to finding the confidence to grow businesses and create financial independence I’ve seen women on their knees go on to build 6 and multi-6 figure businesses provide a better life and future for themselves and their children and create lives they love they feel in control of.”

Natasha has drawn on her personal experience of healing from chronic childhood trauma and abuse to design her own healing methods which are now being shared across the world and helping other women become successful and balanced financially, emotionally and spiritually. Her approach is ‘trauma and attachment informed’ and includes an innovative combination of hypnotherapy, inner child healing and spiritual techniques.

With over 15 years’ experience in transformational work, working with thousands of entrepreneurs across 52 countries worldwide, her work has helped women break through to higher levels of love, money and success in as little as one session. She has been featured in local and national papers and recognised as one of the top 35 entrepreneurs in her country. Natasha was also highly commended at the Woman of the Future Awards earlier this year.

Natasha brings together 16 inspiring women leaders from across the globe to share their own real and raw journeys through trauma and healing. The book is a rollercoaster read of emotions as we hear honest accounts of childhood abuse, domestic violence, early widowhood and near-death experiences.

Natasha said, “We have been working on this book for over 6 months as part of wider work with all these amazing women who are really ready to move forward in their lives. They have all been supported by a wide range of therapeutic work that we have undertaken together and everyone has come together, bonding through these shared life experiences – it’s been an empowering project for everyone involved -me included. There is a real sense of power in all of these women’s stories and it’s been an honour to celebrate them in this book”.

The fact that Emma Elizabeth Godfrey found the strength to share her story, only 1 year after being thrown into widowhood after the sudden death of her husband in 2020, leaving her and her daughter to find a way through and rebuild their lives, shows the power of Natasha’s approach to healing and the strength of her clients. Emma is now a highly successful Certified Advanced Hypnotherapist, Trauma Freedom Coach and Resilience Expert and training in Natasha’s HeartHealing method.

Intuitive Niche and Message Clarity Expert Shamoni Gilani is another perfect example of the impact Natasha’s work is having. Shamoni suffered childhood sexual abuse as a teenager which left her for years with underlying depression and unresolved emotions. After struggling with illness which left her bed ridden for over two years, she started to work with Natasha and within months she saw her physical health improve and a dramatic increase in her business, leading to monthly turnover of over £25K.
Each woman’s story is very different but there are so many parts of their journey that we can all relate to and as Natasha points out “The fact is, we all have things to heal from, whether we believe we have been through ‘trauma’ or not. We all have emotional wounds that haven’t had the metaphorical stitches they need to fully heal and learning ways to move on from these is truly life changing”.

She added: “These incredible women leave you with a strong message of hope, inspiration and optimism as they share their stories of great success after adversity and I hope this will show others what is possible -because when women heal, we change the world.”.

Natasha’s book is available on Amazon Kindle as well as in paperback via Amazon.

As part of the online launch of her book, Natasha is hosting a global summit where all 16 women will be sharing their journeys and celebrating their stories of success.

She is also hosting a live fundraising event on the 26th June in London where all ticket sales will also go to NAPAC.

Kim Bond, Fundraising Manager, NAPAC  said “We truly value Natasha’s ongoing support for NAPAC and this extraordinary collaboration she has driven through over such a challenging year. It’s the generosity and confidence of supporters like her that enables us to continue our work supporting adult survivors of childhood abuse in their recovery.”

“Our support service hears from hundreds of people every week, and we’re hugely grateful to our donors who help us to continue listening, learning and investing in survivors.

“When women heal, we change the world. Fact.”

 

News

Turnover of personnel can be reduced by 25% through good communication

Good communication reduces personnel turnover in retail shops by up to 25 per cent, according to new research by the University of Cologne and ECONtribute.

The research, conducted by Professor Matthias Heinz, found that personnel turnover can be reduced by simple communication between upper to middle management and from store managers to employees.

In a long-term field experiment, the researchers analysed the quit rate in shops after the CEO wrote a letter to half of his store managers asking them to ‘do what they can’ to take better care of the employees.

As a result, in the following nine months, store managers who received the CEO’s letter spent more time with their employees (an average of 20 minutes a day), while nothing changed in the remaining shops.

Employees of the contacted store managers resigned less frequently. The CEO then reminded managers again of the goal and turnover rates dropped again to the same extent.
“The research emphasises the importance of choosing good managers. In principle, they should be able to communicate and interact well with people in order to keep quit rates as low as possible. However, even the uncommunicative, poor leadership style of some managers can be positively influenced by a simple request from the executive floor,” says Professor Heinz.

The research highlights that given limited resources of top managers, it is the middle managers who connect top managers with the operational level, supervisors, and workers.

For this reason, the researchers add that learning more about how middle managers can be influenced to use their time, in a profitable way that also benefits workers, may be of greater importance than realised.

Before the experiment, an average of 80 per cent of the 5,500 employees quit their jobs each year.

The research will be published in the top international journal Management Science.

COVID-19, Data & Analytics, Marketing, PR and SEO, News

Coronavirus has increased brands compassion

A new survey by the Data & Marketing Association (DMA) has found that brands have become more compassionate in 2020.

The majority of senior marketers (74%) surveyed said their brands or clients have shown more compassion and thoughtfulness amid the pandemic – this included 14% who said this increased, with just 6% reported this happening less.

Over 220 senior data and marketing professionals, who judged this year’s DMA Awards, reported their experiences had been difficult, but that these challenging times have led to an increase in thoughtful marketing.

“The pandemic has had a devastating impact on people and businesses around the world. Although there has been a positive side-effect of coronavirus, in that it has contributed to a significant increase in brands compassionate and thoughtful approaches to how they market to consumers,” Tim Bond, Head of Insight, DMA. “Over recent years, we have seen that the values and ethics of businesses are becoming an important motive for consumers when considering brands. The message is clear – brands who put people first are more likely to engage and connect with consumers post-lockdown.”

A desire for more compassion was also discovered in the DMA’s latest ‘Customer Engagement: How to Win Trust and Loyalty’ report, where most consumers (77%) stated that, in their opinion, brands should be more compassionate during the pandemic. Most felt they should do this by communicating both how they’re helping customers (66%) and supporting staff (58%).

How are brands demonstrating compassion?

Most industry leaders point to tailoring content and thoughtful messaging (68%), trying to be useful to consumers (62%) and taking a more customer-centric approach (55%). In addition, around half (50%) mentioned being more generous to essential workers and even reducing marketing spend and volumes (42%) to reduce the impact on consumers during this time.

When asked about the key benefits of compassionate and thoughtful approaches, the two areas most cited focus on people – both the brand’s customers and its staff. Creating a truly ‘customer first’ experience (65%) and improving the wellbeing of their own employees (64%) were followed by a feeling of providing more harmony to society (61%).

Further information can be found on the DMA website: https://dma.org.uk/research/dma-insight-coronavirus-creates-opportunity-for-compassionate-marketing

News

Communications team prepares firms for ‘new normal’ ahead of major anniversary

A COMMUNICATIONS leader approaching 30 years in business has been awarded a prestigious gold standard.

Direct Line Communications, based in Shotton, has been granted Gold Partner Status by Gamma, a leading technology-based provider of communications services to business markets in the UK, the Netherlands, Germany and Spain.

The good news comes as the Deeside company continues to support clients in a range of sectors getting to grips with the ‘new normal’ and challenges of home working following the onset of the Coronavirus pandemic.

Direct Line Communications has a team of engineers that service all stages of telephone system implementation – namely planning, design, installation and training – and works with a vast range of organisations from blue chip companies including DHL to the Ministry of Defence (MoD) and GPs surgeries across the region.

Founder Paul Wood, who runs the firm alongside wife Lynne, has seen a monumental shift in the way businesses have upgraded their equipment and systems to meet the challenges of COVID-19.

They have supported clients throughout the pandemic and will continue to in the months ahead.

“A lot of the technology being used now has been around for years, but most firms and their employees have never really had to use them, so it has come as a shock to the system,” said Paul.

“Whether that be video conferencing and other platforms, the culture and way of working has shifted dramatically and will probably never be the same again.

“It was already the ‘new normal’ for us but we are here to support clients and anyone who needs our help as they are in unchartered territory.”

Direct Line Communications has “quietly grown” since the turn of the century and now employs 11 staff.

As well as the Gamma status they have received accreditation for Cyber Essentials and are Safe Contractor Approved, giving associates and customers vital piece of mind.

Lynne says to receive Gold Partner Status – and be one of the first 50 companies out of over 1,000+ Gamma Channel Partners in the UK to have that honour – is a great boost for the business.

“It is fantastic news and testament to the hard work and vision of everyone here, especially after what has been an extraordinary year,” she said.

“This was already a sector that changes rapidly – so you can imagine the developments we’ve seen over the years – but nothing like the challenges of past months.

“We have been very busy, and that brings pressure, but working in partnership with clients has enabled us to get through it successfully to this point – our customer service and support side of the company has been crucial.”

Lynne added: “We are speaking to a lot of firms who have embraced this new way of working and adjusted their business models to become more efficient and sustainable long-term, and in a lot of ways remote working can help that.

“As we approach a landmark for Direct Line Communications, both Paul and I would like to thank Gamma for this award, and all of our customers and partners, as we move forward and emerge from this unprecedented period together.”

Louise Fairley, Partner Programme Manager at Gamma, which has partnered with the Flintshire firm since 2016, congratulated them on achieving the Gold standard.

She said: “The criteria we have set for the Gold Partner status is high and Direct Line Communications has proven to be a highly-valued and deserving partner.

“This status opens up further benefits to them including premium content and campaign access in the partner marketing platform Accelerate, a managed service for building campaigns, one-to-one marketing consultancy and annual marketing development fund.

“We look forward to a successful ongoing relationship in the years ahead.”

For more information, visit www.dlc.co.uk or follow them on social media @directlinecomms.

Marketing, PR and SEO

Marketers and consumers agree on email’s importance across the customer lifecycle

According to the latest insights from the Data & Marketing Association (DMA), most marketers believe ‘Discounts and offers’ (49%) and ‘Advice, information or tutorials’ (45%) are the types of email content that help achieve their campaign goals.

The figures come from the ‘Marketer Email Tracker 2020’, part of the DMA’s annual series of studies into the channel, in partnership with Pure360. They reveal email’s multi-faceted role in communicating with consumers across all stages of the customer lifecycle – not just as a transactional channel, but one that can be used to inform and build long-lasting relationships.

“The importance of email to a business cannot be understated. It remains the primary channel that both marketers and consumers prefer across all stages of the customer lifecycle. It’s able to assist brands to enhance customer experience across each stage of this journey like no other channel”, said Tim Bond, Head of Insight at the DMA.

“During these challenging times for many people, we are seeing email used as a key medium for organisations to communicate with their customers. Brands are using email as the primary way to provide customers with advice, reassurance and updates.”

Comparing consumer preferences with what marketers believe is the most effective email content reveals both influence and opportunity. Emails influence as a means to share engaging content and the latest information with customers is clear, moving it far beyond simply a channel to share ‘Discounts and offers’. However, there remain potentially missed opportunities for brands in ‘Email receipts’ and ‘Access to other benefits’, with both having a significant disparity between consumers liking this information in emails and marketers seeing them as effective.

What types of email message/content helps you to achieve this email campaign objective? (Select all) & [Consumer] How much do you like or dislike the following in emails you receive brands? [Sorted by difference]

Email’s role across the customer journey

This year’s figures also reveal that email continues to lead all other channels for most marketers, across the contexts and touchpoints that the DMA queried. Although, notably, social media is being increasingly used to inform customers of for ‘New products or services’ (61%), ‘Discounts, offers or sales’ (54%), and ‘Advice, information or tutorials’ (52%).

Meanwhile, phone calls are still seen as useful for ‘Customer Service’ (53%) and online ads offer opportunities when it comes to ‘New products or services’ (40%), and ‘Discounts, offers or sales’ (38%).

Mark Ash, CEO at Pure360, added:

“Email continues to evolve to meet the challenge of an integrated digital world by providing a more diverse range of messages than ever before and delivers impact across every stage of the customer lifecycle. With customer experience now being the driving force behind marketing effectiveness, email marketers need to focus their energies on understanding how we can properly maximise its effectiveness in the right way to add value to the customer experience.”

Which of these does your organisation use for the following types of content/message when contacting customers? (Select all)


To read more about the DMA’s new research, visit the DMA website: https://dma.org.uk/research/marketer-email-tracker-2020