Tag Archives: creative

Quorn Foods appoints Art of the Possible as pan-European creative and social agency of record for QuornPro

Quorn Foods, a global market leader in healthy, sustainable protein, has appointed Art of the Possible as pan-European creative and social agency of record for its foodservice arm QuornPro, following a four-way competitive pitch.

Art of the Possible will now partner with QuornPro to launch its new brand world, with a focus on social and digital channels, in order to build awareness and drive sales.

Rolling out from this month, the activity will seek to engage with multiple audiences, including restaurants, pubs, wholesalers and buying groups.

QuornPro, Quorn Foods’ foodservice offering, operates across the UK and Europe in sectors including education, contract catering, fast food and casual dining.

The win follows Art of the Possible’s recent appointment as CJ CheilJedang’s strategic and creative agency of record across the UK, the Netherlands, Germany and Australia.

Andrea Deutschmanek, Marketing Director, Quorn Foodservice, said: “We’re pleased to appoint Art of the Possible as our lead creative and social agency across the UK and Europe. We selected them because of their expertise within the food sector, as well as their sense of fun. Their ability to create impactful creative that truly works, coupled with their unwavering energy and smart thinking, has convinced us that they are the perfect partner to help us achieve our goals.”

Kat Patterson, Managing Director, Art of the Possible, added: “QuornPro is an amazing brand to work on. Their brand development has been epic, and they’re already light years ahead in their category. We’re really proud to have the opportunity to take them to the next level with some fun and brave creative work.”

Creative agency Fluid Ideas makes key hire to lead new team

Full-service creative agency Fluid Ideas has made a key strategic addition to its senior team with the appointment of Olivia Elliott as its head of performance and innovation.

Fluid has created the new P&I team to place greater focus on delivering impact for campaigns and projects undertaken for clients beyond traditional performance marketing tactics.

It is also focused on supporting continued innovation across Fluid’s 55-strong team to provide clients with forward-thinking solutions to their business and brand challenges.

Olivia, formerly head of digital marketing at BiGDUG and Davpack, has extensive experience in performance marketing and fast-paced e-commerce businesses, with a strong track record of expanding customer bases through an array of digital programmes and initiatives.

Her expertise spans SEO, PPC and paid media, email marketing, conversion rate optimisation, marketing automation, affiliate marketing and marketplace management on Amazon and eBay, as well as steering acquisition strategies.

Ed Bowler, joint managing director of Fluid, said: “Olivia is a strategically important addition to the senior team as we increase our focus on performance and innovation both internally and for our growing client base.

“The fact that we are investing in a team that’s dedicated to driving performance is rare for an independent regional agency, and it’s been extremely well-received by our clients. We’re passionate about helping to drive success for them as well as ourselves.”

He added: “Whenever we recruit, we assess whether the person can be a long-term addition to Fluid who wants to build something meaningful with us, brings something different yet complementary to their 50-plus colleagues, and will be a good fit in our long-standing client relationships. Olivia ticks all of these boxes and more.

“In terms of values and character she is an ideal fit, and her depth of expertise in performance marketing will take Fluid to a new level, as we focus on delivering creative strategies and impactful results across the board.”

Olivia said: “I’ve joined Fluid at an exciting time and I am thrilled to lead a dynamic team dedicated to pushing the boundaries and driving results in the ever-evolving digital landscape.

I really like the ethos and culture at Fluid and being alongside like-minded people who are committed to making a positive impact through their work.”

Fluid is an award-winning agency based at Darley Abbey Mills, a World Heritage Site on the outskirts of Derby. It recently added to its operations with a six-figure investment to create a drive-in studio for filming, photography, recording and events.

Its global client base is focused on four sector specialisms – care and wellness, property and developments, manufacturing and distribution and education and training.

Fluid Ideas creates drive-in Derby studio to rival Manchester and London facilities

Creative agency Fluid Ideas has unveiled the latest phase of its expansion – a drive-in studio for filming, photography, recording and events.

The studio, called Flux, features an infinity cove, a fully-functional kitchen set and an audio booth for recording voiceovers and podcasts.

Fluid has invested a six-figure sum to transform a 1,300sq ft building next to its headquarters in a former cotton mill at Darley Abbey Mills, a World Heritage Site on the outskirts of Derby.

Jamie Hovell, an associate partner at Fluid, said the new multipurpose facility – in the old Engine House – gives the Midlands a genuine alternative to Manchester and London for filming, photoshoots and recordings.

“The combination of the drive-in feature, the infinity cove with overhead lighting rig and the kitchen set means we have a distinctive and really versatile space which our team will utilise for client projects,” he said.

“In just 10 weeks, we’ve transformed a vacant and unloved industrial building to create a real point of difference for Fluid and the region, and one which we are confident will appeal to our clients and the wider creative community.

“It’s a spacious open studio with plenty of space for lighting and cameras. The infinity cove is brightly lit and curves into the floor, so there are no corners or shadows. It can easily be repainted according to the colour needs of each client.

“We’d been scoping out places to create a facility of this kind for some time, and visited a number of potential sites before the Engine House became available. It’s the perfect location, and seeing the new space we had envisioned for so long transformed from a blank canvas and spring into life over the weeks has been a real joy.”

Jamie added: “We see Flux becoming a hub in the Midlands. Until now, people have had to travel to Manchester or London for such a facility.

“Now there is somewhere closer to home which businesses, art directors, marketing teams and other agencies can hire for their own projects. It can also be used for off-site meetings, product launches, get-togethers and workshops.”

Joint managing director Phil Harvey and Jamie led the renovation project for Fluid. Associate partner Carrie Gregory led on the branding and interior design. The trio were supported by a wider team including Dan Chadwick, Bec Utley and Liv Beighton to bring the proposition to life.

The drive-in capability of the new studio is aimed at Fluid’s roster of automotive clients, while the high-end kitchen is envisaged for a variety of uses, including food styling and household product photos and videos, recipe guides, and for meetings and events.

Fluid is an award-winning, full-service agency which celebrated its 20th anniversary in November 2023. It has a team of nearly 60 creatives, strategists, developers, designers, artworkers, CGI artists, photographers, copywriters, social media specialists, motion-designers and digital marketeers.

It serves a global client base across sectors including automotive, manufacturing and distribution, education and training, property and developments, health and wellbeing, retirement living, leisure and hospitality, food and drink.

Dan, a partner and art director at Fluid, said: “I think I can comfortably speak for all of us in saying how immensely excited we are about the new opportunities this studio will bring.

“Having a facility of this kind in-house has been a longstanding ambition for Fluid. It looks fantastic and, as well as serving as a catalyst for our own creative aspirations, we envision this space as a dynamic hub for our clients and the wider creative community.

“It’s not just about elevating our offering; it’s about providing a versatile canvas for clients – new and existing – to bring their visions to life, fostering connections and nurturing talent. The prospects and potential are huge.”

Liniar links up with Fluid Ideas for digital transformation

Derbyshire-based PVCu systems giant Liniar has appointed creative agency Fluid Ideas to transform its web presence with a major focus on digital technology to improve the customer experience.

Fluid Ideas, which is based at Darley Abbey Mills, near Derby, has devoted a 12-strong team to deliver the new website for Liniar and all associated CGI and product visualisation tools.

Liniar, which employs more than 600 people in Denby, designs and manufactures sustainable PVCu products such as windows, doors, conservatories, soffits and fascias, decking and fencing for homes, schools, offices and other locations.

Marketing director Sue Davenport said Liniar has enlisted Fluid Ideas to upgrade and modernise the company’s website to make it more mobile-friendly, interactive and customer-focused.

The new website is due to go live by the end of 2022 and will aim to elevate Liniar’s brand and pioneering products while also showcasing its culture, promoting its sustainability mission and driving inquiries to its independent network of approved fabricators and installers.

At the heart of the new-look web platform will be interactive product visualisation tools that enable customers to compare the aesthetics, performance and environmental benefits of different products.

Georgia Vicars, Fluid’s project manager for the initiative, said: “We’re thrilled to be working with Liniar to rejuvenate and reimagine its digital presence and support its ambitions in ways that include web development and CGI product selectors.

“Liniar’s team is forward-thinking and open-minded, and it’s exciting to forge this partnership with a client who is happy to push their brand positioning outside of the norm within the sector. It’s really satisfying to be working with a local company which is a recognised innovator.”

She added: “The project is a great example of a successful collaborative effort by various teams at Fluid. The new-look website will combine the use of CGI produced by the image and motion team to showcase products and technology created by the website and systems team that allow users to interact and customise products directly on the website.

We’re proud to be pushing the boundaries and to be a catalyst for future digital success for Liniar, with functionality and user experience meticulously planned to help transform the company’s online potential.”

Liniar, which is a subsidiary of the US-headquartered Quanex Group, has its head office, manufacturing, warehousing and logistics facilities on the Denby Hall Business Park.

Sue said: “Investing in new windows, doors or garden products is a big decision, so it’s important that homeowners are able to visualise our product ranges fully. We chose to work with Fluid due to the team’s expertise in both CGI and web technology and because it is a local company – we always try to support local firms wherever we can.

“Fluid has a similar culture to our own – open-minded, friendly and innovative – so our teams are working well together. We’re looking forward to the launch of the new site and to developing a longer-term relationship with the Fluid team.”

Fluid Ideas is a full-service agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management, search and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality. The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins.

Fox + Hare appoints Mark Smith as first Managing Director following period of significant growth

Independent purpose-driven creative consultancy Fox + Hare has appointed Mark Smith as its first ever Managing Director, following a period of significant growth.

Smith joins Fox + Hare bringing with him 28 years of marketing industry experience, with previous roles including Co-Founder and Managing Director at Table 19 (working with clients such as Sky and Carphone Warehouse), Managing Partner at LIDA/M&C Saatchi (working with clients such as RBS/NatWest, The FA and Carnival Cruises) and Managing Director at SevenC3 (with clients including Vitality, Bosch and WW).

In his new role, Smith will work to ensure that Fox + Hare provides an outstanding offering to its growing list of clients. He will focus on winning new business and developing the consultancy’s proposition, and he will also play a pivotal role in Fox + Hare’s plans to expand into international markets including the US and Europe.

In line with the consultancy’s recent B Corp and EcoVadis accreditations, Smith is also tasked with helping its clients drive positive impact as well as delivering against their commercial objectives.

His appointment follows a period of significant growth for Fox + Hare, which has seen it pick up new clients including Britvic Group, easyJet holidays, OneID and Vestiaire Collective, as well as achieving organic growth from its existing client base.

The hire also comes hot on the heels of the appointment of a new leadership team and a rebrand for the consultancy earlier this year.

Smith will report to Craig Hares, Founder, Fox + Hare and will oversee the day-to-day operation of a team of up to 20, initially.


Mark Smith, new Managing Director, Fox + Hare, said: “This is a fantastic opportunity to join a fast growing and extremely talented agency that’s focused on purpose driven outcomes that fit today’s society. Fox + Hare is committed to really making a difference in the positive impact space, for both our clients and their customers. I’m thrilled at the prospect of making #ImpactEveryDay, and helping guide the agency to the next stage in its very exciting journey.”


Craig Hares, Founder, Fox + Hare, added: “Mark has impressive industry experience, having held senior positions across some exciting agency groups. He also has an incredible thirst for developing people, making positive change, innovation, and doing things differently in business – a passion we both share.


“As someone who has already achieved a huge amount in his career, Mark was looking for a new challenge. This newly created role will enable him to be part of an organisation that is making a clear difference to people, planet and businesses.”



Four new arrivals strengthen ranks at creative agency Fluid Ideas

Four new starters have strengthened the ranks of creative agency Fluid Ideas as its expansion continues.

Fluid, which is based at Darley Abbey Mills, near Derby, has recruited across four of its six teams in line with further growth in demand for its range of services.

The new arrivals are Nicole Davies, Tom King, Will Davis and Matt Thompson.

Nicole, who has a master’s degree in marketing management, has joined Fluid’s websites and systems team as a project manager. Her role is to ensure digital projects are delivered efficiently, on time and to budget while also helping to support and optimise clients’ websites.

Tom has joined the brand and creative team as a multi-disciplinary designer, working on client campaigns and pitches. He has more than 10 years’ commercial experience of working with national and international brands and he adds to the team’s animation and CGI capabilities. Tom also holds a leadership and management qualification from the Institute of Leadership and Management.

Will, a digital marketing graduate from the University of Derby, has gained experience in the sport and leisure sector and has joined Fluid’s search and social team. His main focus will be search engine optimisation, content writing and social media management.

Matt has joined the design and artwork team and brings with him more than 20 years’ experience of working in local agencies. In joining Fluid, he follows in the footsteps of his brother Ben, who was the agency’s first employee and has helped drive the growth of its brand and creative team for almost two decades.

Ed Bowler, joint managing director of Fluid Ideas, said: “As always, our focus has been on growing with good people. Nicole, Matt, Will and Tom all bring new and exciting talents to the team but, most importantly, they care about the quality of work we produce and they will undoubtedly add to the spirit and culture that has helped make Fluid such a healthy and enjoyable place to be, for our clients and our colleagues.”

Fluid Ideas is a full-service agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management, search and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality.

The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins. Staff numbers have increased to over 50 in recent months in line with Fluid’s growth.

Integrated marketing agency Fiora demonstrates ‘beautiful growth’ with new CEO and MD unveiled

Six senior promotions announced following agency merger success

Integrated marketing agency, Fiora based in Bristol and London, has announced the appointment of a new senior management team. The restructure will see changes across six senior roles within the company and the appointment of a new chief executive officer (CEO), managing director (MD) and creative director, amongst other roles.

Fiora, which aims to deliver ‘Beautiful Growth’ to clients by leveraging design, data and digital solutions, works for global brands including Subway, Bathroom Village, RAC and Wessex Garages. Key changes include David Wenn, Founder, moving into a CEO role, where his main focus will be the strategic growth of Fiora and its partner companies, and Matt Rees being promoted from Planning Director to Managing Director.

“We’ve restructured to maximise the performance of our clients’ projects and campaigns, delivering them with skill and efficiency,” comments incoming CEO, David Wenn. “As an integrated agency designed for a digital world, the new structure chimes with our vision. We’re focussed on delivering on our promise of Beautiful Growth for our clients, our team and our business.”

Completing the line-up are Mick Brigdale, who joins as Creative Director; Costas Michalia who becomes Strategy and Innovation Director; Client Services Manager, Leanne Buffery, promoted to Client Services Director; co-founder, Angela Pace moving to Client Relationships Director and Joanne Ledwidge, moving from Financial Manager to Financial Director.

Fiora was relaunched in 2019 when Wenn brought together four specialist agencies (Creation, Crab, Site Reach and Info Group) to build an integrated team equipped with the skillsets needed to produce effective campaigns in-house, without the need to outsource.​ Rees brings to the MD role over 25 years of experience working within agencies.

Rees adds, “I’ve done the best work of my career at Fiora – we partner with great clients and have a supportive, talented team of highly experienced people. I am very proud and excited to be a part of this fantastic, entrepreneurial agency.”

New creative director, Mick Brigdale, has 30 years of experience working with top brands such as Very, Unilever and Mars for St Luke’s, JWT and DDB Europe, amongst others.

Wenn adds, “It really is so exciting to announce these team changes as we emerge from the pandemic period where the marketing landscape changed so much. Matt was the natural choice for the MD role: his experience, commitment and instinct for leadership have been a huge part of our success, and I’m excited to see him apply that across the whole business.

“I’m confident these promotions will open many more opportunities for our clients and the team. Here at Fiora, with these changes in place, we’ve hand picked the right experts to head up the divisions required to achieve shared success for our clients and our team.”


Specsavers appoints Danny Bush to Integrated Production Team Lead, The Agency

Specsavers today announces the appointment of Danny Bush as integrated production team lead, The Agency 


Prior to Specsavers, Bush held senior creative operations roles across the UK’s most recognised agencies including The & Partnership, Mother, Engine and VCCP.  Bush will lead a team of 10 and will be responsible for the seamless production of quality creative work through The Agency.  


Danny BushIntegrated Production Lead, Specsavers, comments: 

Having the opportunity to work at Specsavers with its fantastic ethos that hasn’t changed since it began, coupled with its history of creating outstanding work that continues today was something that I grabbed with both hands. The move to Guernsey just adds to the excitement that this role brings – such a unique Island culture and an amazing place to foster creativity.” 


Nicola WardellMD, The Agency, comments: Danny is an excellent addition to The Agency with a wealth of experience in creative operations.  He comes at a time when we’re expanding our expertise, as well as the geographical reach of our creative work.  Someone of Danny’s calibre will really help to guide us through this next phase of development.” 


Promotion for Ben as creative agency Fluid Ideas expands leadership team

The head of creative agency Fluid Ideas’ search and social media team has been promoted to associate partner.

Ben Meakin joined the agency in 2018 from the University of Derby Students’ Union, where he was the marketing and engagement manager.

He began at Fluid in a marketing manager role but soon began to focus on search and social media. He currently leads a 10-strong, award-winning team with an expanding client base.

Ben is the fourth member of the Fluid team to be promoted to associate partner, a position created to give its rising stars a more active leadership role across the business.

Fluid Ideas is a full-service agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management, search and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality.

The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins. Staff numbers have reached 50 in line with its growth.

Ben’s achievements at Fluid include devising an award-winning campaign for the National Forest Adventure Farm in Staffordshire, which helped attract a record number of visitors to its Halloween-themed scare attraction Screamfest.

He has also worked closely with East Midlands Railway, which has developed into a full service client, has gained further awards recognition for e-commerce campaigns, and through a number of projects has helped generate record inquiries for Inspired Villages, a retirement villages group which is backed by Legal & General.

Ed Bowler, joint managing director at Fluid, said: “From the outset, it was apparent that Ben had a real hunger for the world of search and social. He won our first significant social media client within a few weeks, has continued to grow our digital offering and now heads a 10-strong team from a standing start.

“He brings sheer passion, energy, creativity and a natural positivity to Fluid. He leads by example in his ambition and in the way he supports the team and encourages them to grow and push the boundaries of what they can achieve.

“We have always prioritised internal growth rather than senior external appointments, and Ben’s fully deserved promotion is another good example of this strategy.”

Ben said: “I’m thrilled to be part of the Fluid team and to have been given the opportunity to create an entirely new team.

“I’m extremely proud and grateful to be promoted to associate partner, and can’t wait to be more involved in the development of Fluid as an agency, continuing to help our clients grow their digital brands.”

Creative agency Fluid Ideas upgrades studio

Fluid Ideas has completed the latest revamp of its studio, adding meeting pods and other new features to suit the changing needs of staff and clients in an era of blended working.

The five-figure upgrade means the full-service creative agency has invested £175,000 over the past three years to transform its headquarters in line with its rapid growth and the evolving working environment.

Fluid is based in a converted cotton mill at Darley Abbey Mills, a UNESCO World Heritage Site on the outskirts of Derby. The agency has seen staff numbers surge from seven to 50 since it moved there in 2010.

Three new meeting pods are the centrepiece of the refurbishment. The pods provide sheltered breakout spaces at Fluid’s open-plan studio and are used for meetings, individual quiet working time and video calls.

The upgrade has also involved the introduction of hot-desking to support a more agile and collaborative approach to projects. Improvements to the technological infrastructure have been carried out across the studio and meeting spaces.

In addition, Fluid continues to provide its team with free membership of a gym situated below the studio, along with weekly fitness classes and other health and wellbeing benefits under its Fluid Happiness programme.

The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins.

Joint managing director Ed Bowler said: “The pandemic has proved that the old ways aren’t the only ways of working.

“Our team has expanded both in size and geographically and, in many ways, the studio has become even more important in creating a central hub where people can connect and collaborate.

“We’ve proved that we can be successful working remotely, but we also believe the best work happens together.

“Being in the studio means colleagues can be energised by one another and feel part of something bigger – there’s a chemistry that you just can’t recreate on Teams or Zoom.

“However, this isn’t just about the practicalities of studio working. There’s an emotional side to it too. We want our team to feel proud when they walk through the door, and we want our clients to feel like they belong here just as much as we do.

“That approach seems to be resonating, as more and more of the brands we work with are choosing our studio for their own board meetings or creative sessions.

“It brings us closer together, and it means they benefit from fresh surroundings, which in turn can stimulate new ideas.”

Fluid Ideas is a full-service creative agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality.