Tag Archives: impact

Appointments, Marketing, PR and SEO, News

Creative agency Fluid Ideas makes key hire to lead new team

Full-service creative agency Fluid Ideas has made a key strategic addition to its senior team with the appointment of Olivia Elliott as its head of performance and innovation.

Fluid has created the new P&I team to place greater focus on delivering impact for campaigns and projects undertaken for clients beyond traditional performance marketing tactics.

It is also focused on supporting continued innovation across Fluid’s 55-strong team to provide clients with forward-thinking solutions to their business and brand challenges.

Olivia, formerly head of digital marketing at BiGDUG and Davpack, has extensive experience in performance marketing and fast-paced e-commerce businesses, with a strong track record of expanding customer bases through an array of digital programmes and initiatives.

Her expertise spans SEO, PPC and paid media, email marketing, conversion rate optimisation, marketing automation, affiliate marketing and marketplace management on Amazon and eBay, as well as steering acquisition strategies.

Ed Bowler, joint managing director of Fluid, said: “Olivia is a strategically important addition to the senior team as we increase our focus on performance and innovation both internally and for our growing client base.

“The fact that we are investing in a team that’s dedicated to driving performance is rare for an independent regional agency, and it’s been extremely well-received by our clients. We’re passionate about helping to drive success for them as well as ourselves.”

He added: “Whenever we recruit, we assess whether the person can be a long-term addition to Fluid who wants to build something meaningful with us, brings something different yet complementary to their 50-plus colleagues, and will be a good fit in our long-standing client relationships. Olivia ticks all of these boxes and more.

“In terms of values and character she is an ideal fit, and her depth of expertise in performance marketing will take Fluid to a new level, as we focus on delivering creative strategies and impactful results across the board.”

Olivia said: “I’ve joined Fluid at an exciting time and I am thrilled to lead a dynamic team dedicated to pushing the boundaries and driving results in the ever-evolving digital landscape.

“I really like the ethos and culture at Fluid and being alongside like-minded people who are committed to making a positive impact through their work.”

Fluid is an award-winning agency based at Darley Abbey Mills, a World Heritage Site on the outskirts of Derby. It recently added to its operations with a six-figure investment to create a drive-in studio for filming, photography, recording and events.

Its global client base is focused on four sector specialisms – care and wellness, property and developments, manufacturing and distribution and education and training.

Appointments, News

Palatine strengthens buyout and impact teams

Palatine has grown both Buyout and Impact teams within its business, following an active first quarter of the year.

Rupert Brown has been promoted to Senior Investment Director and moves across to the Impact team, whilst the Buyout team has welcomed new recruit Carly Sinicrope as Investment Manager. Both will be based in the London office.

Rupert has been a part of the Palatine team since 2016, working on new deals and with portfolio companies where he has been an advocate of promoting sustainability. Like all members of the team, Rupert is driven by impact investment and will offer the Impact team a senior resource with a number of years’ experience across a wide breadth of markets.

He said: “Palatine sees private equity as a force for good. It is the synergy of a focus on returns with doing the right thing that has led to so much success within Palatine and across the portfolio.

“As I move across to the Impact team, it is an exciting next chapter. Palatine continues to strive for sustainable growth with a commitment to the environment and society. I look forward to working with portfolio management teams to elevate their future business plans through impact investment.”

Carly joins the firm from corporate finance advisor Clearwater International, where she was embedded within the M&A team and advised on deals including Palatine’s investment in global sustainability consultancy Anthesis.

At Palatine she will play a role in sourcing new business opportunities and collaborating with management teams to implement strong value enhancement strategies. Her appointment follows Palatine successfully raising its fourth Buyout fund in 2020.

Carly has a Masters degree in Climate Change Management and Finance from Imperial College London, and was attracted to Palatine due to the firm’s reputation, strong brand values and pioneering approach to sustainability.

She said: “Palatine has an industry leading approach to private equity investing with a strong focus on relationships, value enhancement and embedding a strong ESG performance.  Having worked closely with the team on some significant transactions they were the natural choice for my move into private equity.”

Partner Tony Dickin said: “Carly and Rupert are both great additions for the Buyout and Impact teams. Their clear passion for sustainability aligns with our own positive equity ethos and I am sure both will play a key role in driving sustainable growth across our portfolio.”