Love Hemp Announces Brand Ambassador Agreement with Georges St-Pierre (GSP)
Love Hemp, a leading CBD brand, is pleased to announce that it has finalised an agreement with 3-time UFC Champion of the World, Georges St-Pierre, as brand ambassador.
“Love Hemp, a subsidiary of World High Life, aspires to be world leading pioneers for CBD health and wellness and we are therefore thrilled to have Georges St-Pierre join our team and provide his legendary leadership and vision toward the expansion of Love Hemp’s already significant business throughout the UK and more extensively into Europe and beyond,” said Mr. David Stadnyk, Chairman and President of World High Life.
“As one of the first early adopters dedicated to quality CBD products on the UK market, the growth we have seen in CBD use is incredible. With sports professionals turning to CBD for a myriad of reasons, the partnership with GSP was a natural fit and we are excited to have him on the team”, said Tony Calamita, Co-Founder and Managing Director of Love Hemp.
As Brand Ambassador, Mr. St-Pierre will facilitate and provide promotional services, including branding, social media, product placement, endorsement and overall support of the Love Hemp brand.
Georges “Rush” St-Pierre, also known as “GSP,” is a Canadian professional mixed martial artist and UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu.
In 2006 he became the UFC Welterweight Champion. He lost the title in 2007 but subsequently regained it in front of his hometown fans of Montreal in 2008 and hasn’t lost a single title defence since then.
Georges retired from the sport on 13 December 2013, holding the UFC record for most wins in title bouts and then returned to the octagon after a four-year layoff, on 4 November 2017 at UFC 217 in New York City (Madison Square Garden), where he defeated Michael Bisping by submission in the third round to win the UFC Middleweight Championship title, becoming the fourth fighter in the history of the organisation to be a multi-division champion. On 7 December 2017, after being diagnosed with ulcerative colitis, Georges vacated his UFC middleweight title and officially announced his retirement from professional MMA competition on 21 February 2019.
Recognised as one of the planet’s best pound-for-pound MMA fighters and all-around athlete, GSP lives in Montreal and still travels around the world to train with the best coaches and training partners in all disciplines.
“Using Love Hemp’s CBD products in my training helped my recovery and overall well-being greatly, I embrace this opportunity to help create innovative products and grow the Love Hemp brand so that others can benefit as well,” said Georges St-Pierre. “I am committed to building great teams and getting world class results in everything I do, and the Love Hemp and World High Life team have shown me they have everything it takes to achieve that world class standard.”
For more information visit: https://love-hemp.com/
Image: BBC News
