Whose Wealth Intrigues Us the Most?

Latona’s has analysed Google data, to reveal how often the net worth of some of the world’s richest entrepreneurs and celebrities is searched for.

With a lucky few across the world striking gold and reaching the status of multimillionaire, their wealth attracts a lot of attention from the aspirational average Joe. But how does the net worth of each of these individuals compare, and ultimately whose net worth intrigues us the most?  Here’s how some of the leading personalities fared:

• Jeff Bezos attracts the most attention, receiving 5,449,920 searches for his net worth.
• Kylie Jenner, the youngest person to become a billionaire, is second on the list with 4,964,760 annual searches – almost a million more than Bill Gates.
• Elon Musk’s net worth sits above 2 million searches, behind LeBron James and Kevin Hart.
• In the last ten years, global interest in the net worth of others has increased 16-fold.

As the richest man in the world, worth $130.9 billion, Jeff Bezos, the entrepreneur behind Amazon attracts a lot of attention, receiving 5,449,920 annual net worth searches. With the public’s attention on his net worth and personal life due to divorce negotiations, it’s no surprise that Jeff Bezos tops this list.

Following behind Jeff Bezos is Kylie Jenner. The youngest self-made billionaire has accrued a 10 digit net worth at the age of just 21, and become one of the most influential personalities in the world. With 166 million Instagram followers, people are evidently intrigued by Kylie, with 4,964,760 people searching for her net worth per year.

In third place, over 800,000 annual searches behind Kylie Jenner, is Bill Gates, with 4,094,640 searches, followed by Drake in fourth place, with 4,014,120 searches. Despite a relatively small difference in global annual search results, these individuals couldn’t be further apart in terms of wealth and sector. While Drake, the top musician on this list, has a cool net worth of $180 million, Bill Gates, one of the best-known entrepreneurs in the world, dwarfs this with a massive $180 billion net worth.

Results above 2 million annual searches for net worth are largely dominated by musicians, despite the lower net worth of these individuals compared to entrepreneurs. With the odds of ‘making it’ around 0.3% for artists, success stories could be heavily aspired to by many, with increased net worth a major aspect of this.

Elon Musk is ranked as the third Entrepreneur, and 12th individual, with the most net worth searches, at 2,275,200 annual searches, just behind LeBron James, and Kevin Hart. A popular entrepreneurial figure, Elon’s $43.5 billion net worth, and huge fluctuations in this value, due to Tesla stock surges, result in lots of searches by investors and fans alike.

Overall, the last ten years have seen a huge increase in net worth interest. Despite Jeff Bezos taking the top spot of the richest man and the most searched for in terms of net worth, entrepreneurs haven’t seen much more interest than other individuals, despite having significantly more wealth. Some people on the list have instead gained more net worth attention due to a larger online following, or from work in a lower-earning industry, where they become aspirational role models.

Rick Latona, Director of Latona’s, comments:
“Our research not only shows the wealth of the most popular individuals around the world but also who garners the most interest around their net worth.

“The diversity in the sectors from which these individuals come is really great to see, as it suggests a lot of variety in people’s wealth interests and aspirations. In particular, the mix of entrepreneurs and musicians provides an interesting comparison.”