David Hillier Takes the Reins as Head of Product Marketing at Adform

Adform, the Integrated Advertising Platform, has announced the promotion of David Hillier to Head of Product Marketing, a newly created role.

Hillier will be responsible for driving Adform’s product roadmap and implementing a Go-To-Market strategy ahead of new releases planned for later in the year. His role will be pivotal in bridging the commercial and product teams and building international awareness of Adform’s sophisticated Integrated Advertising Platform (IAP).

With a breadth of experience, Hiller spent more than five years within the television industry before moving to digital publishing, working for The Independent, London Evening Standard, and The I, before joining Adform in 2014. Having worked with and for Adform in various roles for nearly a decade, Hillier was the clear choice for the new product role. A passionate storyteller, he’s spent many years travelling the international conference circuit as a brand ambassador for Adform, communicating what the IAP means for the industry and speaking directly with marketers about their challenges and needs.

“Adform is a fantastic company to work for, giving me the freedom and autonomy to help make a positive difference to digital advertising – and I am very excited for this new challenge. This is a natural transition based on my previous roles and experience, and the ability to translate both product and commercial needs will help my team and the company to succeed. I’m lucky to work with a team that I’ve built trust and friendships with over many years, and I look forward to seeing what our passion for Adform’s proposition can achieve at an international level.” comments David Hillier, Head of Product Marketing, Adform.

“David steps into this new role at a perfect time. As a well respected technologist and evangelist with a rich background in creative innovation and hands-on experience drawn from his early publisher experiences, David is the perfect choice to bring Adform’s message to new audiences. His ability to translate technology into human terms is a perfect fit for educating on the full potential of Adform’s integrated advertising platform and I look forward to what he and his team will contribute to the narrative in the coming months,” added Louise Kloster, Senior Vice President, Marketing, Adform.

With a creative and empathetic approach, Hillier’s out of work pursuits help him to approach his role at Adform with an energy for innovation. Since 6th February 2020, Hillier has led a team of three as part of Adform’s 12-stong marketing department.

For more information, please visit: https://site.adform.com/