The Pure Group, heading Pure Commercial Finance and Pure Wealth Management, has now launched its newest division, Pure Structured Finance.

The London-based company will aim to target higher-value transactions and more complex debt structures than Pure Commercial Finance, targeting higher-end deals.

Andrew Hosford has co-founded the brokerage alongside Ben Lloyd, Founder of Pure Commercial Finance, and will head it up as Managing Director after leaving his 9-year role as Director of Voltaire Financial.

Andrew’s background involves dealing with more complicated debt arrangements, longer-term deals such as six-year regeneration programmes, convoluted ownership structures and legal borrowing entities from across the world, in addition to dealing with institutional lenders and equity partners.

The brokerage will cover a wide spectrum of transactions at all levels of debt, including bridging, development and mezzanine finance, commercial and residential investment and equity.

Andrew Hosford, Managing Director of Pure Structured Finance, says:

“This is a great opportunity in terms of being able to create something different within the industry. I’m looking forward to joining forces with Ben who shares the same views of the industry with me in terms of relationships and getting the best for our clients.”

Other key members of staff include Harry Hodel, founding member and Director who previously worked at Westbrooke Alternative Asset Management and Fiduciam, Lewis Peach, Relationship Director and Krystal Jevons, Group Operations Director.

The company currently holds five employees and expects to take on more members of staff later in the year.

Ben Lloyd, Director of The Pure Group, says:

“We had been in discussions with Andrew for quite some time, so were naturally very happy to reach an agreement with him to come in and launch Pure Structured Finance with us as head of the business. He brings a wealth of experience and his reputation in our industry is outstanding.”

The expansion comes after a bumper year for the group, launching Pure Wealth Management earlier this year and Pure Commercial Finance being named Best Commercial Broker at the Bridging and Commercial Awards 2019, as well as being nominated for three of their 2020 awards.