Maxine Laceby, Founder and CEO of award-winning brand Absolute Collagen, has been recognised as a rising star in the LDC Top 50 Most Ambitious Business Leader Awards 2020.

Supported by The Telegraph, The LDC Top 50 identifies and celebrates the exceptional business leaders of medium-sized companies from across the UK.

With over 350 nominations this year, judges say it has never been more difficult to choose just 50 and were particularly impressed by the extraordinary growth Absolute Collagen has achieved in the fast-expanding beauty market.

Maxine Laceby founded Absolute Collagen in 2017 and within 12 months, turned her kitchen table product into an award-winning supplement. She stumbled upon the benefits of collagen at home and after extensive time and research, became an expert in the world of ingestible supplements and collagen – and Absolute Collagen was born.

Absolute Collagen’s Marine Collagen Supplement contains the highest dose of collagen on the market, in the smallest sachet, at the lowest possible price. Now heading for a £100m turnover in just 5 years, Absolute Collagen is fast on its way to becoming a global brand.

Maxine Laceby says, “I am delighted to have been recognised as a rising star in the LDC Top 50! When I started my business aged 50, no one believed in me. Now 3 years on, Absolute Collagen is an award-winning brand at £10m revenue, with the long-term goal to grow the business internationally. This award isn’t just celebrating me, but my loyal army of Absoluters and the whole Absolute Collagen team too. Everything I do is with thousands of women alongside me. I do it for them.”