Absolute Collagen shortlisted for Best New Anti-Ageing Product in Pure Beauty Global Awards 2021
Award-winning collagen brand, Absolute Collagen, has been shortlisted for ‘Best New Anti-Ageing Product’ in the Pure Beauty Global Awards 2021, for its vegan collagen-boosting facial serum, Maxerum™.
Launched in July 2020, Maxerum™ is a dermatologically tested and clinically proven collagen-boosting facial serum, designed to plump and protect skin, whilst preventing signs of ageing.
From the 24th August 2020 to 21st September 2020, a 4-week Clinical In-Use Bespoke Study Under Dermatological Conditions was carried out by Eurofins, for Maxerum™. During this trial with 20 subjects, it was found that Maxerum™ reduced wrinkles by 18% and increased skin firmness by 28%, in just 28 days.
The Pure Beauty Global Awards are dedicated to providing global exposure to brands taking the global beauty market by storm. Winners are voted for by an international expert judging panel, who use their expertise to decide on the best new global beauty products of the year.
Winners will be announced live during a virtual ceremony taking place on 12th May 2021, where over 900 people from countries all over the world will tune in.
Maxine Laceby, CEO and Founder of Absolute Collagen says “I’m thrilled to have been shortlisted for the Pure Beauty Global Awards 2021! We launched Maxerum™ in the midst of the pandemic and still experienced vast success with both new and existing customers. It’s great to be recognised on a global level alongside some of the best in the beauty industry. We’re looking forward to celebrating via the virtual awards evening.”
