Property investment company NorthHill has launched its first ever social media campaign, “The Future is Flexible”, celebrating the future office space.

The new campaign highlights how sustainable, design-led and flexible office spaces will drive the future of the workplace through a campaign film starring performer Louisa Fernando.

The film, created, produced and marketed by The 10 Group, follows the dancer as she moves between three different office locations across London. As she transitions between balletic, lyrical and contemporary dance styles, the film cuts between the three spaces, making a direct comparison between the flexibility of the service offering and the versatility of the dancer.

As the dancer moves through each building, the supporting text elements help tell the story of each office, highlighting the elements of each individual space that make it an innovative and disruptive new style of workspace.

Incorporating both organic and paid social activity, the campaign will run across Instagram, LinkedIn and stakeholder channels in a shift away from traditional print methods of marketing properties. In addition to creative development and execution of the campaign, The 10 Group will lead on social activation.

Elaine Stern, CEO, The 10 Group says: “As the world starts to open up again and people start to consider returning to work, we are only seeing more importance being placed on more flexible, sustainable office spaces. It’s been brilliant to collaborate with NorthHill on this unique creative challenge and to help set the tone for the workspaces of the future.”

Zac Goodman, Director, NorthHill says: “Where and when we work is evolving, but the need to express ourselves and communicate with others has remained a constant. At NorthHill we wanted to demonstrate the scope for creativity that a great workplace can inspire; how thoughtful design, great architecture and a sustainable mindset will remain the foundation of ‘where’ we call work. With the help of The 10 Group we’ve created a campaign that reminds us of the ‘flow and rhythm’ that a great workplace can bring to our daily lives.”