YesAuto forms strategic partnership with IMDA amid warning of independent dealerships becoming obsolete
YesAuto, the online car marketplace, today announced a strategic partnership with the Independent Motor Dealers Association (IMDA), the UK’s only association for independent motor dealers. The alliance will see YesAuto provide access to its online marketplace for more than 750 independent dealerships that currently make up the IMDA, offering exclusive offers and support to all of IMDA’s current and future members.
The IMDA acts as the voice of independent motor dealers in the UK. It was formed by dealers for dealers, to give independents a strong voice and leverage their collective power and importance. The partnership with YesAuto further extends the appeal of the growing association and will enable independent dealerships to target consumers from across the UK thanks to YesAuto’s easy to use, well-designed, online marketplace.
“The health of independent motor dealerships is vital to the success of the automotive and wider economy,” said Neil You, General Manager at YesAuto UK. “Our recently commissioned research showed that up to 30% of British drivers would be happy to research and purchase a car solely online. Unless independent dealerships have access to online platforms, they are in danger of becoming obsolete. Our IMDA partnership will ensure the collective strength of UK independent dealerships remains the lifeblood of the industry.”
“The need for dealerships to move online and connect with customers across the country has never been clearer,” added Umesh Samani, Chairman of IMDA. “The partnership with YesAuto will enable our growing community of independent dealerships to grow the potential of their business. As YesAuto’s platform continues to build from strength to strength, so does the reach of our association.”
Purchasing habits of UK consumers has changed dramatically since the start of the pandemic. Although there is a clear shift to buying online almost half (48%) stated they would be happy to do all of their research online but would want to go into a dealership in person to make the final purchase. This highlights the vital need for all dealerships to be transitioning, in part, to online sales. With YesAuto’s continued support, the IMDA members will be joining a platform that already boasts more than 3,200 UK dealerships and enjoys a significant and sustained month-on-month growth rate.
About YesAuto
YesAuto, the new revolutionary way to finding the cars that suit any buyer, is a website and app that connects buyers with dealers through its innovative smart technology to make car buying simpler, more transparent, and enjoyable.
YesAuto customers are given full control when it comes to selecting and choosing the right car for them. The site uses clever tools, abundant user and expert content to help customers find the car that suits their specific needs, alongside a customer rating system that allows people to see what other drivers think in order for car buying to be as seamless as possible.
