Southampton entrepreneur launches the world’s first in-app prestige car marketplace

From an iconic Formula One 1996 Williams-Renault FW18-3 to a classic Mercedes-Benz 300SL 1961 Roadster or a James Bond-esque 1965 Aston Martin DB5 – the world’s most desirable cars have been brought together in one place for the very first time following the launch of an innovative mobile app dedicated to the prestige car market – the brainchild of Southampton-based entrepreneur Reuben Smith.

Prestige Driver App™ has been created for car enthusiasts in the market for their dream car or those looking to add to a collection. Working in partnership with dealerships from the UK, Europe and the US, as well as industry publications, the app brings together a live inventory from multiple prestige car dealers into one place to significantly streamline the buying process.

Cars for sale in the app range from £60,000 to over £1,000,000 with sports cars, classic cars and performance vehicles all featured for sale. Whilst there are cars to suit all budgets, a number of those featured are so rare or renowned that they are labelled as price on application.

Three of the world’s most lusted over cars – you could buy today:

For those in the market for a performance car, one of the most successful Formula 1 models of all time is currently featured. Offered by SpeedMaster Cars is the 1996 Williams – Renault FW18-3. The FW18 won 12 of 16 races and the World Championship in 1996, designed by Adrian Newey the car dominated the opposition. The car was driven to two pole positions, three race wins and two second places by Jaques Villeneuve and decided the World Championship in the last race of the season.

Or for classic car enthusiasts with £1.1 million to spare, Hexagon Classics is selling an iconic Mercedes-Benz 300SL 1961 Roadster. Looked after by experts, the large history file on the car reads like a Who’s Who of the Mercedes Benz scene. The cover star of countless magazines and newspapers and used as the parade car for Sir Stirling Moss at Goodwood Festival, it is surely one of the finest examples on offer today.

Perhaps you are looking to James Bond to inspire your next car purchase – how about a 1965 Aston Martin DB5 – one of Bond’s most iconic cars featuring in eight films to date. With less than 900 coupes manufactured for global distribution, this iconic car is for sale with price on application – DB5s tend to fetch around £400,000 t0 £900,000.

As well as appealing to those in the market for one of these distinctive cars, the app enables enthusiasts to indulge their passion with article content on motor racing, historic, classic, competition and the latest supercars.

Reuben Smith, Founder of Prestige Driver App™ said: “The prestige car buying market is booming right now and there is huge investment potential in classic, performance and sports cars – especially when bought for the right price and kept in good condition. The launch of the new James Bond films has also driven up interest in classic cars with Aston Martins extremely popular at the moment. That said, the market for models from the 1980s and 1990s is also starting to gain some traction.

“With online auctions and sales really growing in popularity sine the pandemic, buyers are demanding that the buying process be as streamlined as possible and in-app marketplaces which curate content centrally are set to dominate this sector. The app allows those in the market for a prestige car to access and research cars from the palm of their hand. With stock from multiple dealers from across the world in one place.

“Whilst app-based marketplaces really are the future for many specialist sectors, motoring magazines are still extremely popular with this audience so we have integrated functionality which bridges the gap between traditional media and the online space. The scan function means that users can instantly bring to life print adverts within the app to offer rich, multimedia content.

“We have hundreds of prestige cars from dealers from across the world and the inventory is growing daily. Whilst there are many rare gems to be found within the app we really do feel that we have something for everyone with sports cars ranging from £80,000 to £350,000 selling extremely well.”

If you are looking to invest in a classic car – Reuben has this advice:

“When it comes to investing in cars there are a number of factors that you need to take into consideration – from budget to how you intend to use it and whether you are looking for something unusual and rare or a classic that you can use day-to-day. You might also be looking to invest in something which you can restore – in that case you are more likely to buy though auction.

“The key is to do your homework first – read up on the type of cars that you are interested in buying and gain an understanding of the best models to invest in, running and servicing costs and any other issues that particular models may regularly experience. You also could join an owners club which can provide lots of valuable insights and advice.

“Ultimately budget is going to be a huge deciding factor when you come to buy – you can pick up cars for as little as a few thousand pounds, right up to millions of pounds for the rarest models. That said, many classic cars will offer you a good return if bought at the right price and well looked after – and for many, collecting is a passion project and long term investment.

“Before parting with your money, make sure that you fully inspect the car. You may want to pay an experienced classic car engineer to come along with you to identify any issues or faults. Buying through a reputable dealer is always recommended – especially for cars with higher price tags. You can research and source a wide range of classic cars via Prestige Driver App™, which will link you straight with a specialist dealer.”

To learn more visit https://targetcars.app/