After the total global crash of Facebook, WhatsApp and Instagram, the platforms are running as usual again.

Three of the world’s most widely used social networks were offline for six hours. The reason is said to have been an error in the reconfiguration of routers, as Facebook announced. Normally, the platforms run 24/7 and around the globe at full speed.

Research by the Berlin-based marketing agency ABCD Agency shows the impact that the six-hour, unplanned break had in numbers…

• 25 billion WhatsApp messages und 54 million Facebook messages have not been sent
• 3.75 billion fewer minutes were called via WhatsApp
• 125 million Instagram stories have not been posted
• 3.6 billion minutes used for something else that would otherwise have been spent on Instagram
• 53 million photos were not uploaded to Facebook

Methodology: The calculation is based on data on the daily use of Facebook, Instagram and WhatsApp. The data was then calculated for a six-hour period. Sources used: TechCrunch, WhatsApp, Domo Data never sleeps report, Digital 2021: Global Overview Report.

About ABCD Agency: ABCD is a content marketing & performance PR Agency that supports brands with increasing their organic reach through content marketing and press exposure. ABCD Agency was founded in 2015 and is headquartered in Berlin, Germany.