You may think that improving your packaging design is a useless effort. Because, after all, the products inside should matter more, right?
If you’re thinking this way, you may be setting up your business for failure. Your packaging design plays a vital role in convincing your consumers to purchase your products. Seasoned business owners would even argue that the packaging is just as critical as the product inside—because it is a highly effective marketing and communication tool.
In this article, we’re going to show you the most important reasons why your product packaging needs a redesign.
- Your Packaging Looks Dated
One thing is sure about design trends—they always come and go. The 90s design concept of making products look realistic is an example. The packaging designs during this decade featured a lot of elements and bright colours.
Today’s design standards are different. Most of the packaging designs we see today are minimalist, using fewer design elements and emphasising ‘white space’, which refers to the blank space between text and symbols.
When was your product packaging design created? Compare it to the current trends used by your competitors in your industry. If it doesn’t fit with the current design trends and looks too old, consider redesigning it.
- You Need To Cut Down On Expenses
You don’t need to go overboard with your product packaging. Take a closer look at your packaging process. Check to see if the cost is eating up your revenue. Sometimes a packaging redesign can save you money in surprising ways. Do you really need that extra tissue wrapper or plastic bag? Surely your customers will appreciate conscious efforts to minimize waste for the environment.
And after all, the few pennies saved for every packaging quickly adds up. Consider talking to one of the advertising agencies in Belfast to help you come up with a new package design that doesn’t compromise quality but still cuts down on expenses.
- You’re Rebranding Your Company
Many businesses and companies consider rebranding as a way of expressing a change in direction or objective. Some even rebrand to recover from a PR (public relations) crisis. Regardless of the reasons, when you consider rebranding your business, it also requires stepping up your packaging design.
Should you decide to rebrand your company in the future, you’ll also need to upgrade your packaging design. Change the size and shape, logo, slogan, or update the list of ingredients on your packaging.
To keep up with the latest consumer demands and trends, you should consider using sustainable packaging materials. Nowadays, more and more people prefer using non-wasteful packaging as a way of reducing their carbon footprint and helping the environment. By using sustainable packaging materials, you can alter the image of your company and move towards becoming a more environmentally-friendly business.
- Make It Look More Attractive
Packaging is just as important as your products. Unique packaging is an effective marketing tool that increases the attractiveness of your products which directly affects the willingness of the people to buy what you’re selling. Your packaging also tells the story and impact of your business’ products on society, the economy, and the environment. It’s a marketing tool that communicates your business’ values and goals towards your customers.
Packaging is meant to stand out, attract interest, provide important information about your product, and increase sales. Consider stepping up your packaging design to make it look more attractive, so it’ll stand out wherever it goes.
- You’re Trying To Reach New Audiences
Are you stepping up your marketing strategy to reach a new audience? If so, you should also include your packaging design. Make sure that the packaging is suitable for that niche. For example, if you’re targeting senior citizens, be sure that the packaging design is geared towards them rather than children.
Some niche markets require special needs for their packaging, like braille, easy-tear openings, brighter colours, etc. Make sure to research what packaging works best and which designs and functions speak most to them. It is also helpful to do tests of your packaging before you do a complete roll-out. Contact some friends and family to give you feedback on your new designs.
Final Thoughts
Businesses and companies who invest in stepping up its product packaging design can outshine their competitors and compete with the leaders in their industry. Knowing when to redesign your packaging is critical, especially if you’re looking to capitalize off the latest packaging design trends. Significantly increase your sales and improve your brand’s image through these simple steps.