How to Promote the Launch of a New Product or Service
Your business has been working on a new offering, and it’s about to be unveiled to the public for the first time. It’s a time of intense excitement – but also apprehension. You want the new product or service to be well-received, and that means getting the promotion right, building hype, and hitting the ground running.
After all, it’s much more difficult to generate momentum after the launch. You want to be pushing right from the start.
Let’s take at a few measures you might look at taking, each of which can be effective in their own right, but which really provide the spark of life when they’re employed simultaneously as part of a cohesive social media strategy.
Hosting an Event
A launch event is an opportunity to showcase what it is that you’re selling. It’s not really a celebratory party, but a marketing event. Your customers and industry partners are going to be excited by the idea of a free party, and this is how you get them through the door. Alternatively, you might host virtual events to promote your product to an international audience.
The reach of your business will determine the scope of your event. If you’re selling mostly to those within a few miles of your premises, then an in-person event is going to provide the most value.
Social Media Promotion
Social media provides a powerful way of getting everyone’s attention. In fact, captured attention is what social media companies are selling – a few judicious posts can make the most of that attention, and establish interest in your new offering.
Blog Posts
A blog post is a great way to discuss your product or service at greater length. It’s here that you’ll provide the detail that will cement a buying decision. An FAQ is among the best ways of getting the message across, as it offers plenty of SEO advantages, too.
SEO and PPC
If you take your SEO optimisation seriously, you’ll be able to draw in users who look for relevant keywords. If you establish yourself as a reliable source of information, you’ll get repeat visitors, which will improve your ranking still further. Pay-per-click advertising is another great way to generate traffic. As the name implies, you don’t pay for PPC until you actually get the site visits.
Giveaways
Freebies might seem an expensive way to promote a new product or service – but it can also be a fantastic way to demonstrate exactly what your unique selling points are. The best candidates for freebies tend to be samples of food, drink shampoo, and other products that can be consumed on the spot. For this reason, food festivals are a great match for fledgling restaurants.
