The 20th of December is considered panic day for those last-minute panic shoppers, where Google searches for “last minute” hit their peak 5 days before the big day last year, despite the imposed lockdown last year. This data is comparable to previous years also.  

The research conducted by Private and Commercial Bank, Arbuthnot Latham, shows that shoppers and revelers are getting better at planning. In 2020 there were two ‘panic days’ on 23 and 24 December, with both days seeing similar search volumes. The year before, search volumes peaked on Christmas Day itself.  

2021 Shopping Habits 

The top shopping habits for those buying gifts this year has also been revealed with large spikes in searches for the following items 

Item	% Increase in Searches
Large Candles	419.05%
Christmas dog toy	233.33%
Christmas hamper ideas	108.33%

 

The Two Types Of Christmas Shoppers 

“When it comes to managing finances, we tend to find people tend to fall into two categories – planners and those who wish they were planners.”  

“However, both feel more confident and in control once they have put their plans in place. So, whether you are looking to review your existing plans, or looking to take the first step, make planning your family’s financial future your priority.” Paul Clifton, Senior Wealth Planner at Arbuthnot Latham