Fragrance-led home and lifestyle brand Fabulosa, has announced the expansion of its charity collection with Bliss following exceptional success since its launch and significant consumer demand.

Fabulosa’s unique partnership with the UK’s leading charity for babies born premature or sick saw three exclusive ‘baby-inspired’ fragrances launched in 2021 – ‘Little Violets’, ‘Baby Powder’ and ‘Chamomile Cuddles’, available in a 220ml concentrated disinfectant, shortly followed by a 500ml multi-purpose antibacterial trigger spray.

As the collaboration continues to go from strength to strength, Fabulosa has more than doubled the size of the popular collection of three fragrances with the addition of spray & wear, multi-surface polish, washing machine cleaner, toilet roll, jumbo kitchen roll, and task-specific kitchen, bathroom and glass trigger sprays.

Along with raising significant funds for the charity, the partnership strives to raise awareness amongst Fabulosa’s extensive customer base of the many challenges faced by families whose babies require neonatal care.  Each year in the UK one in seven babies are born requiring neonatal care, equating to 100,000 babies.

Adam Burnett, Group Marketing Director at Fabulosa comments: “The Bliss collection continues to be one of our best-selling product lines and we are delighted to build upon its success by extending our range even further, meeting consumer demand for this popular assortment while importantly raising more funds and awareness for Bliss.

“As a family-run business our charity and community partners are hugely important to us, and in addition to donating our substantial monetary donations, we are committed to releasing regular feel-good products and fragrances to highlight the incredible work of these organisations.”