Hell Yeah Hospitality Group to double Pizza Punks sites in 2022

Hell Yeah Hospitality Group, which operates three hospitality brand concepts; Pizza Punks, Mamasan and Veganizza, is set to double the number of its Pizza Punks restaurants in the UK in 2022, with four new openings

The unlimited-topping and sourdough pizza brand, Pizza Punks has existing sites located in Glasgow, Belfast and Newcastle, and a recently opened Leeds restaurant on Bond Street. The team has now revealed plans to expand into Leicester, Durham, Liverpool and Cardiff within the next 12 months, increasing the total Pizza Punks sites across the UK – from four to eight.

With all current Pizza Punks sites profitable and turnover trebling since 2019, Hell Yeah Hospitality aims to expand even further beyond 2022, setting its sights on locations in Birmingham, Manchester, Sheffield, Nottingham, the London boroughs, Edinburgh, Aberdeen, and Dublin.

The expansion follows the success of the brands’ e-commerce and delivery business during lockdown, which saw the brand grow from strength-to-strength as they were able to quickly flip the business model to an innovative delivery service. With Pizza Punks Bake at Home service, customers can order award-winning sourdough pizza to be delivered next day to anywhere in the UK. For the more adventurous customer, there is also the option to order make your own pizza; complete with hand-crafted sourdough, secret San Marzano tomato, basil and garlic sauce, mozzarella, and a collection of 25 toppings to choose from.

As the expansion unfolds, the brand is continuing to evolve, including adding a selection of fresh pasta dishes, hand-made each day, to the menu. As with the brand’s bespoke approach to pizza, guests will be given the option to punk up their pasta with a choice of sauces and the finest Italian ingredients. Guests can choose from 35 toppings such as Nduja, Tuscan Sausage and Salt & Chilli Chicken, all made from scratch in their kitchens, to create their own personalised punked up pizza and pasta. Vegan, gluten-free, vegetarian and Halal options are available so there is something for everyone.

The new pasta menu will sit alongside Pizza Punks’ signature, 48-hour double fermented, sourdough hand-crafted pizzas that differentiate them from their competitors, who offer classic Neapolitan style pizzas.

Hell Yeah Hospitality are confident in its aspiration to roll out the Pizza Punks brand UK wide; combined with the current success of the Pizza Punks restaurant sites, which are ranked first across all four cities on Tripadvisor, and it was voted the best Italian restaurant in the UK by Deliveroo restaurant awards in 2019.

Brad Stevens, Founder & CEO of Hell Yeah Hospitality said: “The overwhelming response we had to Pizza Punks Bake at Home was incredible, it showed the teams’ strength and ability to flip from a restaurant to a delivery business and trade well. Even though we couldn’t operate as normal, our customers still wanted to enjoy our pizzas, which is testament to us doing things differently, no one does pizza the way Pizza Punks do. This alongside the success of our existing sites has given us the assurance to extend the Pizza Punks movement by rolling out more sites across the country.

“We are planning some exciting changes for all our sites too; we’ll be extending our menu to encompass more top-quality classic Italian dishes with a twist, but still staying true to our roots with our punked up pizza with the largest array of handmade toppings available for no extra cost. What will stay the same is our unrivalled level of customer service and hospitality, we always want guests to have fun and enjoy some great food, cocktails and music at the same time. The Pizza Punks success so far has been way beyond our expectations, and we have seen unprecedented demand at our new Leeds site too.”

To bolster the business throughout this new period of growth, Hell Yeah is thrilled to announce the appointment of Gordon Fraser as the group’s Financial Director. He joins the organisation from Trump Turnberry, an iconic Scottish Luxury Collection Resort, where he has held the position of Director of Finance since 2018.