Using OKRS to transform business in a new working environment

Managing the challenges of rapid business growth while also adapting to a hybrid world of working forced by the global pandemic will be among the topics raised at this year’s international OKR Forum 2022.

National business coach Peter Kerr will highlight how the business management framework tool of OKRs can help overcome the challenges faced by hypergrowth companies, while also helping create a strong team culture to establish resilience to adapt to new ways of working.

Peter Kerr, MD of the rapidly expanding UK-based specialist coaching consultancy AuxinOKR, will be a key contributor to the OKR Forum event, being held virtually on February 3. He will be talking to Lavanya Gopinath, director of operations at Chargebee, about the challenges of rolling out OKRs across a global tech business with a geographically dispersed workforce.

The OKR Forum is the fourth event of its kind featuring a mixture of keynote speakers, expert workshops, and case studies of OKR implementation. Delegates can learn from international brands such as LinkedIn, Colgate-Palmolive, and Renault on how to engage teams for better outcomes with the agile goal and performance management framework, known as OKRs.

AuxinOKR, which has clients around the UK and overseas – including SAP, ASOS, Which?, Bitstamp, Chargebee and South African bank absa – has a proven record of helping ambitious companies and organisations establish an OKR strategy that enables them to achieve their goals.

Chargebee is a leading international subscription billing platform on a fast-track trajectory powering some of the fastest-growing SaaS and subscription-based businesses in the world. The company, valued at $1.4b in April 2021 has more than 3,000 customers across the US, Europe and rest of the world. Digital transformation has accelerated the opportunities for Chargebee, and the company saw OKRs as a tool to drive cultural change across the business.

Peter Kerr says: “Chargebee is a fabulous company with a great product. Digital transformation across more companies has created huge opportunities for Chargebee but they recognised they needed to change themselves to become a stronger, more agile, and resilient business.

“Chargebee saw OKRs as a way to create a focus and clarity across the entire business, spread across several countries. OKRs have helped establish a new culture, one where everyone is clear about the company vision and key goals and their roles in helping achieve growth and success.

“And, of course, this was made even more challenging by being implemented during a pandemic. OKRs helped Chargebee accelerate the push for collaboration, transparency and understanding during this difficult period.”

This year’s OKR Forum online event will feature world-class OKR experts such as Ben Lamorte, Felipe Castro, Francesca Nardocci, Melanie Wessels and many more, along with leading international companies.

For more details visit: https://hopin.com/events/okr-forum-2022/registration