Hair and Beauty

Selling Online: Could Amazon Be the Key to Beauty Business Success?

Introduction

Amazon is making some waves in the beauty industry as cosmetics (a subcategory under Amazon’s Beauty and Personal Care section) is the third fastest-growing category. The cosmetics subcategory continues to grow, and what was very limited on Amazon is now increasing in demand.

If you own independent beauty business, you may be wondering how you can also cash in on Amazon beauty success. This article introduces selling beauty products on the Amazon marketplace and aims to give you the background needed to decide whether you will be joining as an Amazon seller.

 

What Can You Sell as a Beauty Product on Amazon?

Amazon loves to categorise product listings as it helps buyers find what they are looking for. The beauty products have been separated the products into the following subcategories:

 

  • Skin Care;
  • Cosmetics;
  • Makeup;
  • Hair Care;
  • Oral Care;
  • Fragrance;
  • Tools and Brushes;
  • Men’s Grooming;
  • Luxury Beauty;
  • Salon and Spa;
  • Professional Skin Care.

 

Once you have identified the relevant category for your product, you will need to make sure it fulfils the following Amazon requirements for selling beauty products:

 

  • The beauty products must be sealed in the original manufacturer’s packaging;

 

  • All beauty products must be new and unused;

 

  • Cosmetic products must display identifying codes on the packaging by the manufacturer or distributor (such as the matrix codes, batch code and serial numbers).

 

The cosmetic labels must also have English working and include the following details:

 

  • Product name;
  • Purpose of the product;
  • Details of the content amount;
  • List of ingredients;
  • Name and address of the manufacturer, distributor or packing company;
  • Warning labels (if applicable).

 

There are many more strict guidelines to protect consumers, and as an Amazon seller, you will need to familiarise yourself with them. Amazon has a habit of updating its terms and conditions, so it can be a struggle to stay on top of things. For this reason, many sellers now hire an Amazon agency https://nuoptima.com to look after the compliance side of the business. Amazon agents are also marketing experts to give your business the push it needs to be successful on Amazon.

 

How to Sell Beauty Products on Amazon

It is true that beauty products are growing in popularity on the Amazon marketplace. This has led to the competition becoming fierce between sellers. More than 90% of cosmetics sold on the platform are branded. Intensive research will be crucial to your selling success if you have an independent brand that few customers would have heard of.

You will need to work hard promoting your products and get people to write positive reviews of your unique beauty offering. You may likely do very well if you have lots of experience selling an independent beauty label. Otherwise, consider bringing in the experts to help you – mistakes can be costly and result in low sales.

Getting your brand and products known outside of Amazon will also help drive interest. Share your product listing on social media and ask your contacts to write online reviews. You want as many people as possible speaking about your products online – including your friends and family.

 

The Takeaway 

Although beauty products sell well on Amazon, you will need to be aggressive in your marketing strategy to stand out from your competitors. For example, customers will need to be convinced why your independent label is better than a named brand. It can also be harder to get independent branded cosmetic products listed on Amazon as they may need to run tests to ensure it is safe for sale.