One of the UK’s leading timber groups has made a key new appointment as it continues to address customer need.

Premier Forest Products has appointed Gavin Williams as a sales executive at their Merlwood Timber business, based in west Wales, to support the expanding business. Gavin’s wealth of experience will help the Welsh-headquartered Group develop its range of softwood products and sheet materials.

Previously an external sales representative for Talbot Timber and with 12 years in the industry, Gavin turned to self-employment during the pandemic, working as carpenter, but returned to the timber world with this role.

In his new role with Merlwood Timber, he will focus on serving customers with their extensive range of timber, panel products and milling services across South and West Wales.

Gavin said: “Premier Forest is a well-known and respected Group in the sector. Their ambition to continually increase both their company size and product offering is something that is very exciting and presents brilliant career development. Joining the Merlwood Timber business presents a great opportunity for me to offer a fantastic choice of quality timber products, and a bespoke profiling service to customers.”

Joe Walker, Managing Director at Premier Forest Products, said: “I am delighted to welcome Gavin to the business. At a time when many firms are reducing their teams, Premier Forest is proud to be expanding, which is indicative of our strength and ambition. I’m confident Gavin will thrive here.”

Premier Forest Group is a vertically integrated timber operation engaged in the importation, sawmilling, processing, merchanting, and wholesale distribution of timber and timber products from its eight sites in the UK.