Moonpig launches pet pawsome pet translator feauture
In response to the lockdown pet boom, Moonpig’s new feature in its app will record and translate your beloved pets’ messages into greeting cards
London, 31st March, 2022: Barking mad about your pet and want to know what they’re thinking? Moonpig is here to make the impawsible pawsible with its new pet translator feature. YES, this really is fur-real you will soon be able to translate your pets bark or meow, meaning they can now put paw to microphone and record a message to their owner.
Launching in April 2022 exclusively on the app, the innovators at Moonpig have developed the new Moonpets feature working alongside a pet psychologist to help decode the hidden meaning behind those attention seeking cries. Whether it’s a high-pitched howl or sharp and sweet cry, Moonpig’s pet psychologist has managed to translate their sounds so that their loving messages can now be transferred into a large selection of cards ‘From the Pet’. Whether it’s a birthday, Mother’s Day or Father’s Day, these cards from your four-legged friends will be more personal than ever before.
The new app feature launched after Moonpig has seen a pawsome 260% increase in card orders ‘From the Pet’ in the last two years, with data analysts at Moonpig citing lockdown and the increase in pet ownership as a reason for the dramatic rise in card sales in this sector.
Peter Donlon Chief Technology Officer at Moonpig commented: “We knew that it was going to be a woof ride trying to create the technology to decode the meaning behind our pets’ cries, however after seeing such high sales in the from the pet cards sector we were determined to take up this opp-pawtunity and revolutionise the way we communicate with our furry friends.
The new pawsome feature is a mutt-umental move for the Moonpig app and we hope our four-legged customers will enjoy letting their owners know how they feel. We’re confident that this new app will have a paw-sitive impact on the way our humans and pets interact with each other – we just hope there’s no argument over who picks up the bill at the end of the order.”
The new Moonpets feature will launch on the app in April (date tbc) with a new advertising campaign set to roll out in May featuring Walter , a Moonpig employee’s dog, who will be the star of the latest series of Moonpig adverts, sharing lots of tips and tricks for pets on what to write to their owner in their card.
For more information on the latest Moonpets app please visit www.moonpig.com
About Moonpig
At Moonpig, we’re all about celebrating those heartfelt life moments. You know the ones we mean… the big birthdays, new arrivals, surprise engagements and the just becauses. Big or small, we love them all. And we’re so proud to be the ones helping you connect to the people you care about most.
With our ever-growing range of cards, thoughtful gifts and bright, beautiful bouquets, we’ve got just the thing to make their day. Combine this with top-notch tech and an app full of fun features, and it’s never been easier to send a card from the palm of your hand and share some love wherever you are.
