Mediaworks appoints senior head to augment affiliate offering

One of the UK and Ireland’s largest independent digital marketing agencies, Mediaworks, has appointed Claire Lloyd as its new head of affiliates.

With the affiliate marketing industry growing consistently by ten percent each year and with more than 80 percent of businesses leveraging these programs*, Mediaworks has moved to secure Claire’s experience to help clients maximise benefits and lifetime value.

Claire brings knowledge across sectors including retail, finance, travel, B2B and education. She will focus on bolstering Mediaworks’ current affiliate activity and is tasked with growing a team that will support current clients in their multi-channel paid marketing efforts.

Claire has over 11 years’ experience within the affiliate space, previously leading The Hut Group affiliate beauty division across Europe, Asia and the US. She said: “It’s an extremely exciting time to be joining Mediaworks as a rapidly-growing, independent agency in the UK.

“I am very passionate about the depth of talent outside of London but particularly in the North so the opportunity to work with and develop junior members of staff is a great bonus.”

Claire will be predominantly be based in Mediaworks’ growing Manchester operations, where they have recently appointed Oliver Goldring as managing partner.

Brett Jacobson, CEO and founder of Mediaworks, added: “We wanted to take the time to find the best for our clients in a fast-growing, dynamic affiliates market and we believe we found that with Claire. Her experience is unmatched and adds a fantastic dimension to our performance marketing operations.

“With our operations now growing across numerous sites across the UK and Ireland, we’re in an enviable position to be able to offer talented and skilled individuals like Claire opportunities to be a part of the wider Mediaworks family, regardless of location.”

The senior hires in the North West follows Mediaworks’ recent client partnerships with various brands including Leisure Lakes Bikes – recently acquired by JD Sports – Johnnie Johnson Housing, and United Utilities.

Mediaworks delivers a range of services across SEO, PPC, web dev, brand, content and digital PR. The rapidly growing agency currently has 190 staff across its six offices in Newcastle, Leeds, Edinburgh, Manchester, London and as MWi in Dublin.