Most people who own a food business want it to grow at some point. But growing a brand is not always easy and a lot of food business owners don’t understand how branding truly works. Many of them don’t understand marketing either, or how to build an expansion strategy. This is why so many of them end up getting stuck. If you want to grow your food business this year, here are some things that you could do.

Franchise

If you own a string of restaurants or a few supermarkets, one of the things you could consider is franchising. You need to sit down with a franchising consultant and a franchising lawyer to see if your business would be a good fit for franchising.

Franchising will allow you to grow your business with minimal effort. You will have to craft a good franchising deal, however, and make sure that you treat your franchisees like gold, or else you’ll hear from them, and your brand will suffer.

Hire a Food PR Company

You’d be surprised at how many food brands became popular simply because of good PR. Food PR can be beneficial for popular national brands that want to grow internationally, new brands trying to make a name for themselves, or businesses in a niche that is not fully understood by the public.

A food PR agency like Greenseed, for instance, will be able to spread your brand through all forms of media. They can help you get traction for your brand on social media, get editorial coverage, and perform research on your behalf. They are more than a food PR agency too and can help with things like marketing, packaging, and trade event promotions, among others.

Sell Derived Products

If you run a restaurant, selling derived products is one of the best and relatively simple ways to grow as a brand. You can take one of your signature dishes or one of the things you are known for and package it. It could be soup blends, sauces, or prepared frozen dishes, for instance. You could handle production in your facility, but some companies will manufacture and package your recipes for you. You could then distribute them to local grocery stores and supermarkets.

Start Organising Events or Start a Charity

You should also try to get closer to your community. There may be people close to where you are who have absolutely no idea you exist or never took the time to try you.

Doing something like a food fest or a community event where you can showcase your products and maybe give a few coupons to people could help raise awareness about your business. You could also start a charity and tackle issues that are close to your heart.

These are all things that could help propel your brand to new heights this year. Don’t be afraid to experiment and get the best people in your corner possible if you want to succeed