AML Group create new campaign for T. Rowe Price – campaign shines a light on the value of long-term relationships
T Rowe Price are one of the largest active managers of US equities. The firm’s ability to nurture and sustain deep long-term relationships with US companies is a key part of their ongoing success.
In their first creative campaign for T Rowe Price, AML Group bring to life these lasting relationships by contrasting retro Polaroid-style film with today’s digital imagery, emphasising the firm’s unique combination of insight and experience and a focus on long term investment returns.
Founded in 1937 and with US$1.34 trillion in assets under management T Rowe Price appointed AML Group, as its first EMEA-focused integrated creative agency EMEA focused creative agency, following a competitive pitch in June this year.
Based in London, AML Group are an award-winning creative agency working with global organisations in complex sectors delivering ‘simple ideas for a complicated world.
Targeting intermediaries in three countries – UK, Italy and Germany – the campaign includes print and digital executions featured in key finance media and activation across additional touchpoints.
Commenting on the campaign, Kenna Roberts, Head of Marketing Services, EMEA, T. Rowe Price says: “AML Group have created a confident and accessible campaign. It captures the essence of who we are as an organisation and the value we place on relationships to help us deliver for our clients”.
