Teenage Cancer Trust teams up with Toikido to launch limited edition ‘The Who’ headliner statues
Teenage Cancer Trust has joined forces with innovative entertainment company Toikido to give music fans the chance to own a piece of unique music memorabilia with the launch of a new limited-edition product: ‘The Who’ Headliner Statue.
Every day, seven young people aged 13-24 hear the words “you have cancer”.
Teenage Cancer Trust funds specialist nurses, youth support teams and hospital units within the NHS to provide the very best care and support during treatment and beyond, making sure cancer doesn’t stop young people living their lives.
The Who frontman, and Honorary Patron of the charity, Roger Daltrey CBE, has curated
Teenage Cancer Trust’s annual series of gigs at the Royal Albert Hall since 2000.
Alongside The Who, this annual event series has welcomed some of the most successful artists of all time to play the iconic stage at the Royal Albert Hall.
To celebrate the band’s incredible commitment to Teenage Cancer Trust, the charity has teamed up with Toikido to launch a new limited-edition range of The Who Headliner Statues.
Based on the original logo design by Jamie Hewlett, synonymous with the charity’s Royal Albert Hall shows, these high-quality statues are a must have for fans of the band, with only 500 available to purchase. Standing at 8” tall, the statues feature The Who’s iconic target logo on the ‘headliner’ character’s t-shirt, together with Roger Daltrey and Pete Townshend’s signatures printed on the base.
Available to pre-order with shipping from February 2023, all statues come individually wrapped in a bespoke gift box with satin fabric lining, where 100% of the proceeds are donated directly to the Teenage Cancer Trust.
Jane Ashton, Head of Music and Entertainment at Teenage Cancer Trust said: ‘’Our shows are one of the highlights of the British music calendar, thanks to our Honorary Patron Roger Daltrey CBE and The Who’s tireless support of the charity, and we have been enormously fortunate to raise over £30million – this money is vital in allowing us to continue our important work supporting young people with cancer. The Jamie Hewlett image captures the energy of youth and the spirit of rock n roll, and to bring it to life in 3D form in partnership with Toikido and The Who is very exciting.’’
Established in 2020, Toikido is quickly gaining recognition within the kid’s entertainment industry. A new KIND of company that successfully develops and creates toys for the world’s most exciting brands.
Darran Garnham, Founder of Toikido, added: “The word KIND is embodied in Toikido’s DNA, both in our commitment to doing things differently and in being great to work with, which includes creatively giving back to charity wherever possible.
Therefore, the team and I are honoured to be working with Teenage Cancer Trust in launching this first limited-edition range of The Who headliner statues. Not only do we believe the statues will be perceived as valuable collectors’ items for fans both UK and worldwide but feel they will play a fundamental role in helping to raise vital funds for such an amazing charity.”
Available to purchase from 05/12/2022 at £199.99 RRP, The Who signed headliner statues are set to raise nearly £30,000 for the Teenage Cancer Trust.
Fans and supporters who purchase the statues will receive an A5 gift certificate in receipt of orders, ahead of the physical statues being shipped in February 2023.
Teenage Cancer Trust will return to the Royal Albert Hall in March 2023 for another incredible week of music and comedy.
