mPulse Mobile Appoints Jay Brookes as Chief Sales Officer and Brendan McClure as Chief Marketing Officer

mPulse Mobile, a digital health company offering conversational AI and digital engagement solutions for the healthcare industry, announced the appointments of Jay Brookes to Chief Sales Officer and Brendan McClure to Chief Marketing Officer. The expansion of the company’s C-suite increases the healthcare technology expertise among its leadership team.

“Healthcare organizations need innovative solutions to meet the needs of modern consumers and drive cost efficiencies,” stated Bob Farrell, CEO. “The combined skills and expertise that Jay and Brendan both bring to our company are invaluable assets for building awareness of mPulse’s unique capabilities that organizations and members are demanding today. I’m thrilled they will continue to lead our sales and marketing teams in strengthening our partnerships with leading healthcare organizations to build out impactful, enterprise-wide digital engagement programs.”

With over 25 years of experience in healthcare and technology leadership roles, Jay Brookes brings a track record of building successful sales teams and creating valuable partnerships with leading healthcare organizations that drive broad organizational value. His experience includes 17 years of working with national health plans Aetna Inc. and Amerigroup Corp. and 10 years driving healthcare technology sales.

Brookes previously served mPulse Mobile as VP of Commercial Sales, and prior to that was the company’s National Director of Healthcare Solutions, where he focused on driving sales growth of mPulse’s engagement platform through multiple healthcare verticals, national and regional payers, Medicaid and Medicare health plans, along with providers and hospitals.
Brendan McClure, CMO, has over 20 years of healthcare experience for Fortune 500, growth-stage, and startup healthcare organizations. Over the course of his career, he has focused on commercializing innovative healthcare technologies, driving scalable business growth, and delivering thought leadership across many areas of digital health. His experience includes seven years of international experience at Johnson & Johnson, among other international and U.S. marketing roles.

During his seven years at mPulse Mobile, McClure has focused on developing high performing marketing teams, developing Go-to-Market strategies to introduce new products and technologies, creating and promoting new market categories, and building out robust outcome libraries for mPulse’s health engagement solutions.