The 3 Best Practices You Need To Follow As An Affiliate Marketer
There are many ways to make money online, and affiliate marketing is very popular. It has a reasonably low barrier to entry since there isn’t a lot of upfront investment required. It can also be done in your spare time, which is great for people looking to supplement their income.
Although it can be done by anybody, results can vary wildly depending on how you approach affiliate marketing. Certain things should be done that will help you ensure that you are successful. In this article, we will cover some of the best practices to know about when you get started.
1 – Diversify your traffic
The key to successful affiliate sites is having a lot of targeted traffic. This means that you have to ensure a steady flow of visitors to your site to make money. It’s important to have a diverse source of traffic. This is because algorithms change all the time, so if you rely on just one source, it can all disappear very quickly.
The source that many marketers focus on is SEO since it helps to passively bring in a lot of organic traffic from search engines like Google. SEO is search engine optimisation which involves using the right keywords and other factors to rank highly in the search results.
Another way to bring in traffic is to leverage social media. If you are in a niche that is social media friendly, then you can have a lot of traffic flowing into your site. Although conversions are low when you use this source of traffic, it is helpful if you are making money with ads.
It can be difficult to manage social media and SEO so pick one to focus on and then outsource the other. For example, hiring an SEO agency to handle your organic traffic is smart if you are good at working social media.
2 – Pick the right network
There are hundreds of affiliate networks to choose from, so it is important to choose the one that will be right for your site. Many beginners will focus on Amazon since it is easy to get conversions. They have a very short cookie duration, however, so once you have enough experience, it is a good idea to move on to other networks that provide better cookies and higher commissions.
Amazon is easy, however, since you can get commissions even when people buy other products. Since everybody shops on Amazon regularly, you will likely pick up some extra commissions.
3 – Build an email list
Algorithms change, but an email is forever. When you collect emails from your visitors, you can use it to market offers without worrying about getting traffic from Google or social media.
Start building the list as soon as you start your site to have a robust list once your site starts growing. It can easily make you thousands of pounds extra in commissions. If you set up a good lead magnet, it will be hard for your visitors to resist handing over their email addresses.
