7 Signs Your eCommerce Business Needs A PPC Consultant
Pay-per-click advertising is a search product that displays a brand’s ad for a fee. Wonder why business owners prefer PPC? That’s because of its effectiveness in increasing reach and catching the eyes of online users. So, for things to run smoothly, you’ll need a PPC consultant with experience to ensure everything runs as it should.
Primarily, the core responsibility of a PPC consultant is to provide functions like metrics tracking, keyword research, optimizing conversions, and more. Therefore, it’s best to know if a consultant, like a freelance PPC expert, is ready to help your business achieve its goals before any agreements are made. You can have your friends, family, and colleagues refer you to one of the experienced PPC consultants.
In this article, we’ve elaborated on the signs it might be time to have a PPC consultant in your e-commerce business.
- If Your Website Has Traffic, But Fewer Conversions
Seeing more traffic on your website is good because it illustrates how well you’ve optimized your content. However, it’s another thing if no visitors seem interested in purchasing your products or filling out your contact form. If you notice this with your website, hiring a PPC consultant is time.
A few things about your website might be wrong if you see no conversions. You could be using keywords on Google that attract people, but once they get on your page, they notice you’re not what they’re searching for, or you could be neglecting the sales funnel while focusing on the wrong point in the sales funnel.
A PPC consultant will help you fill the sales funnel gaps and build more ads that highly motivate people. Next, they’ll audit your keywords to increase the conversions in your business. Too many keywords are one way your PPC campaigns fail.
- If Your Business Is Underperforming
You should consider hiring a new PPC consultant if your current advertising campaigns are falling down the chart due to underperforming team members, freelancers, or agencies. Having an expert PPC will ensure tracking is configured correctly in the google app because they commonly have incorrect searches.
Also, they’ll create unique ad page designs that better align with your messages, attracting more people to your page. Just as online information can damage your business reputation, you can still use it to make a positive reputation. Your eCommerce business shouldn’t be underperforming if you have all the tools and expertise.
- If The Campaign Settings Is Cluttered
To get optimum exposure for the ad campaigns, ensure to adjust some settings. For instance, geographical locations can help your eCommerce business target a particular place in the continent, be it state-wide, worldwide, locally, or nationally. Having a precise campaign setting from a PPC consultant will help you cut unnecessary charges that people from the same traffic don’t pay.
- If You Are Launching New Products
It will be ineffective to change your PPC strategy each time you launch new products on your website. Thus, getting an experienced PPC consultant with the skills and knowledge to handle both new and old scales is advisable. One of their core responsibilities is optimizing conversations between clients and the entrepreneur.
- Your PPC Ad Budget Is Increasing Drastically
If you notice a drastic return increase in your current PPC campaigns and just increase your products, you might want to spend a lot of money on your ad budget. Hence, bringing in an urge to invest in a PPC consultant. Hire an experienced one with the knowledge to handle many activities because more products are on the page.
- If You Are Updating Your Company’s Positioning
If you’re changing the company’s positioning, you’ll need an expert to help transition and advertise your new products. You’ll need new skills and strategies to match your old website to retain your customers. Your agency should be fully involved and prepared to rewrite your ads to give them time and test to see if they’ll achieve the same level as before.
- If You Hired A New CMO
Similar to launching new products in the company, hiring a new Chief Marketing Officer is another sign of having a PPC consultant. It doesn’t matter if your PPC strategies are working well. It is a norm for things to change because of new management.
Your new CMO might want to increase or let go of some strategies, changing everything in the company, including budgets and expectations. Thus, having a PPC consultant will help manage the ads campaign and ensure the company performs well without pressure.
Conclusion
If the above signs got you thinking of hiring a PPC consultant, then it’s time to think of qualities to look for before hiring. Except for particular instances, it’s always advisable not to rush when hiring. Take time to research a PPC consultant that is experienced and falls within your budget.
