Arguably the best thing about the modern business world is that it’s so easy to go online and find inspiration from other areas. We can look for tips from success stories or learn from what has gone wrong elsewhere, so what lessons can we pick up from the huge surge in popularity of online bingo in recent years?
Help Different Types of Customers
A glance at Paddy’s online bingo promos, for example, reveals the variety in this area, with free bingo games, boosted prizes and free spins on slots among the offers. Upon closer inspection, we can see that the number of promotions they offer is part of a clever strategy to appeal to different types of customers.
For example, the free bingo games could suit a newcomer or someone who wants to play at no cost at certain times of the month. On the other hand, boosted prizes might appear more attractive to a player who enjoys the tension of games with a lot at stake. This range of offers has presumably been a factor in the way that online bingo has become a game played by many different kinds of people.
Keep People Coming Back
We can start this point by imagining a bingo site with no promotions. It would probably struggle to attract new members and keeping hold of the few people that visited would be even more difficult, and this is a problem that most entrepreneurs know only too well. Attracting first-time visitors and getting them to sign up is one of the key aspects of any kind of business. This UK Government advice for companies reinforces the importance of attracting clients and gives some suggestions on how to do this effectively by looking locally as well as further afield.
The second part of this key challenge is to retain the people that you attract, which is a massive issue in an industry as highly competitive as online bingo. The solution to this is to offer an excellent welcome bonus and follow it up with equally interesting promos for existing customers, rather than solely focusing on bringing in new members all the time.
Act as an Entry Point to Other Products
Getting people to sign up and play bingo games regularly is the main aim of these promotions, but there’s another angle that we also need to look at. Getting your customers to diversify and try more of your products is crucial, with this ShipBob article on the subject showing us some of the benefits that this can bring.
In the bingo world, we can see slot games and Slingo games as well as more traditional bingo titles. The way that customers are introduced to these alternative ways of playing is with special promotions that offer deals like free spins. This might be enough for them to try something new that they wouldn’t have otherwise paid much attention to.
All of these tactics have proven to be highly successful for online bingo sites, and they can be adapted for implementation in other business areas as well. The first step is to consider the market and weigh up which strategies are most likely to be useful in it.