The Role of Start-Ups in Energy Saving

Although it might not be apparent, start-up companies can actually play a huge role in the condition of the environment and the wider world as we know it. Many people might overlook the impact that their start-up enterprise can have – and while the reality is that it isn’t going to be the responsibility of one company to really make a worthwhile change; contributing to the environment in any way can still be a great idea.

Could one start-up make a difference?

The impact of a single start-up could be fairly minimal, but this isn’t the point. With tens of thousands of businesses opening each year, and each one requiring a variety of activities to get off of the ground, it’s this number that quickly adds up when considering resources used, wasted and discarded. As a result, the impact of the entire industry of start-ups is increasingly substantial. Any startup advisory company will likely tell you the same thing.

That doesn’t mean that a single start-up couldn’t make a difference in energy saving and the environment, however. Each year, thousands of watts of electricity are used by small businesses, not to mention the plastic waste that is accumulated and more. By re-evaluating options available to a new company, these resources can be reduced in their usage, which in turn can help with energy-saving practices.

Going green

Green businesses are becoming more and more common and even established companies are making changes to reduce their carbon footprint. New companies are in a much better position, as they won’t typically have the set-ups that older and more established enterprises have. As a result, they can start out as they mean to continue – by utilising only organic, environmentally-friendly resources and activities to ensure that their energy usage starts low and stays low.

Things like solar panels and sourcing energy from wind farms can be beneficial to the environment, as can relying on reusable products that would typically be made from plastic. Opting for recycled goods is another good solution, as is reducing the need for electricity in general.

Even the biggest companies in the world have been trying to make the change to a green alternative and with so many options on the market for upgrading and replacing traditional resources and materials; it’s no wonder why. As so many start-ups take to the market every year, the impact and energy-saving potential that could be experienced would be phenomenal if more joined the green movement.

Making the change

With so many sources of alternative energy becoming increasingly available, it’s no wonder why companies are turning to them to reduce their carbon footprint, reduce their business expenses and evolve the structure of their company to become more environmentally friendly. Some of the most popular solutions include:

  • Micromobility – which acts to replace the need for vehicles that consume fuel, by implementing a far more eco-friendly solution in the form of bicycles and scooters. Some of these scooters may be electric, but they rely on such a small amount of power to charge their batteries, which can often go for hours, if not days, depending on the model, that they are still far more energy-efficient than traditional vehicles.
  • Renewable energy – another excellent option for businesses wanting to do their bit for the environment. Renewable energy, simply put, is a source of power that can be replaced, making it far more beneficial to the environment than fossil fuels. Additionally, there are many sources of renewable energy, including wind power, solar power, hydropower and biomass, which recycles components from previously-living organisms in a far less damaging way than with fossil fuels.

Innovative options

Research and development companies are continuously coming up with new and more innovative ways to incorporate renewable energy within traditional fields. Take solar panels for example – there was a time when they were only capable of storing a tiny volume of energy that was strong enough to power a lightbulb. These days, and thanks in no small part to modern technologies and their evolution, it’s now possible to provide energy to an entire building or negate the need for an expensive boiler by upgrading to a solar-water system instead.

There are even portable panels that can slip into a pocket that can be used to charge devices, thus negating the need to rely on electricity via power outlets. Over time, it is changes like these that can have a huge impact on the environment, as well as reduce the cost of energy bills for start-ups who will undoubtedly need to retain all of the cashflow that they have access to.

For companies that have space, there are even options for 3D printing solar-powered trees – complete with their own panels that not only look great, but provide a constant influx of energy to a building or office. Additionally, where traditional wind turbines can be dangerous to wildlife such as birds, there are even bladeless alternatives being introduced, providing safety without sacrificing on the potential for access to renewable energy.

As these solutions become more affordable and accessible to professional enterprises, there’s really no excuse not to consider changing. The benefits will not only show a reduction in electricity bills, but a more generalised effort whereby companies can enjoy the ability to sell their services and products while knowing that they are benefitting the world we live in. There’s an even stronger demand for eco-friendly businesses from consumers at the moment too, making the concept even more appealing.

Final thoughts

Going green doesn’t have to be difficult and there are many service providers out there that offer these conversion and transition services to companies of all sizes. Even the simplest switch from electricity to eco-solutions can have a positive impact on the environment, and the more join the movement, the better the results could be.

Looking for something to do this Easter Weekend? Check Out Aber Falls Spring and Summer Markets

Following the success of their Christmas markets, Aber Falls will again be welcoming visitors to the distillery this Spring to enjoy it’s new Easter markets – and will be continuing the theme with markets planned across the Summer.

As well as produce from the distillery, the markets will offer a range of treats from local businesses across North Wales.

So far, confirmed vendors include Mmmmelts, Lucy Bowman Jewellery, Eryri Candles, Kath Stringer’s bags and scarves made from recycled materials, and Jeffrey Stars, which sells astronomy and planetary science themed artwork.

 

  • What: Aber Falls Easter Markets
  • When: 9th April 10am-4pm
  • Where: Aber Falls Distillery, Station Road, Abergynegregyn, Llanfairfechan, LL33 0LB.

Summer Markets

As well as the Easter Market, the popular Distillery has a number of other markets planned for the Summer months.
Dates so far include:
APRIL 30th 2023
MAY 28th 2023
 JUNE 25th 2023
 JULY 30th 2023
 AUGUST 27th 2023
OCTOBER 29th 2023

If you are a Welsh business and would like to exhibit at Aber Falls markets, please APPLY HERE

To learn more about Aber Falls Distillery and Visitor Centre, click here.

 

WSO2 Expands Global Distribution of API Management Solution Through Partnership with Global IT Solutions Aggregator TD SYNNEX 

The partnership brings joint cloud-based offerings for API management, integration, and customer identity and access management to help more companies innovate faster 

WSO2, the leader in digital transformation technology, announced a new partnership with leading global IT distributor and solutions aggregator TD SYNNEX. This partnership brings WSO2’s industry-leading software for API management, integration, and customer identity and access management (CIAM) to TD SYNNEX’s expansive global IT ecosystem.

In a survey of 500 IT decision-makers, the vast majority agree on three factors that are key to driving better digital experiences, as well as gaining and maintaining a competitive advantage: improved security (90%), cloud adoption (89%), and API integration (82%). Yet too often, getting these technologies to work together seamlessly increases the costs and time needed to bring new digital services and applications to market.

Through their partnership, WSO2 and TD SYNNEX will help mutual customers significantly lower the barriers to delivering new digital services and software-as-a-service (SaaS) offerings that create seamless experiences. WSO2 uniquely brings together industry-leading cloud-native technologies for API management, integration and customer identity and access management, including robust business-to-business and business-to-consumer CIAM.

“With today’s economic uncertainty and shrinking budgets, enterprises and SaaS companies are challenged to innovate faster without expanding their development teams. We’re proud to partner with TD SYNNEX to help more customers than ever to address this need and drive accelerated growth through our joint cloud-based solution,” said Moses Mathuram, vice president, of GSI alliances and strategic partnerships at WSO2. “As we continue to strengthen our partner ecosystem, we look forward to expanding the number of companies of all sizes that can take advantage of our industry-leading, open-source solutions for API management, integration and CIAM to speed time to market cost-effectively.”

Benefits of this partnership include:

  • New business offering that enables seamless API management monetisation, with every front- and back-end transaction managed in one place
  • Ease of access to WSO2’s market-leading API management, integration, and customer identity and access management solutions
  • Business value in reducing the cost of development with no need for businesses to build out their own elaborate infrastructure or hire technically diverse teams
  • Greater efficiencies from reducing time-to-market delivery and complexity with service and support

 

“TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future,” said Cheryl Neal, vice president of new vendor acquisition and global solutions at TD SYNNEX.“ With WSO2 added to our vast portfolio of vendor partners, we’re able to enrich the breadth and depth of our offerings so customers can do great things with technology.”

To learn more about WSO2’s partner program, please visit wso2.com/partners/.

 

About WSO2

Founded in 2005, WSO2 enables thousands of enterprises, including hundreds of the world’s largest corporations, top universities, and governments, to drive their digital transformation journeys—executing more than 60 trillion transactions and managing over 1 billion identities annually. Using WSO2 for API management, integration, and customer identity and access management (CIAM), these organisations are harnessing the full power of their APIs to securely deliver their digital services and applications. Our open-source, API-first approach to software that runs on-premises and in the cloud helps developers and architects to be more productive and rapidly compose digital products to meet demand while remaining free from vendor lock-in. WSO2 has over 900 employees worldwide with offices in Australia, Brazil, Germany, India, Sri Lanka, the UAE, the UK, and the US. Visit https://wso2.com to learn more.

 

About TD SYNNEX

TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’s approximately 23,500 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem.

For more information, visit www.TDSYNNEX.com

Southeastern recognised as menopause friendly

Southeastern has become the first transport company to become an independently accredited Menopause Friendly Employer.

Established by industry experts Henpicked: Menopause in the Workplace, The Menopause Friendly Accreditation is the only accreditation that sets clear standards which must be met, recognising proven practices that embrace menopause in the workplace.

Employers are assessed by an independent panel and must demonstrate evidence of their effectiveness in six key areas, namely: culture; policies and practices; training; engagement; facilities; and evaluation.

 

Maureen Dominey, Chair of the Women’s Network Group at Southeastern, said: “We first launched our menopause policy in 2019 so we’re delighted to now be independently accredited for our efforts, especially as we work in a traditionally male-dominated industry.

“We have more than 500 female employees aged 40 or above but it’s important to remember that it’s not just women that the menopause affects, it’s everyone around them as well. The e-learning training that’s available to all our line managers is an incredibly useful tool to help raise awareness and gives our managers the confidence to have the conversation. When we first started talking about the menopause, some people were uncomfortable but that’s no longer the case – it was important to remove that taboo.”

 

Mark Johnson, Engineering Director and the executive sponsor for Southeastern’s Women in Rail Empowerment group (WIRE), added: “Gaining this accreditation means a lot to us and our staff, as the accreditation process encouraged us to involve all areas of the business including frontline and office-based colleagues. We covered everything from talking to station teams and senior managers to attending health fairs across the business and marking national events.”

 

The independent judging panel recognised Southeastern for the thoroughness of its work and evidence of its success including:

  • A suite of guidance documents available on Southeastern’s intranet, written with the support of Henpicked, which provides a solid foundation for colleagues and managers to refer to if they don’t feel confident to discuss their issues in person.
  • Menopause Matters drop-in sessions that provide a safe space for all, where people can share, learn and know that they are not alone in navigating the menopause journey, whether in person or indirectly through a partner, friend or colleague.
  • A holistic approach of combined actions that brought the conversation into the open, resulting in an increase in colleagues reaching out to Southeastern’s WIRE group, asking for support.
  • Clear support structures for managers enabling them to help members of their team.

 

Deborah Garlick, CEO of Henpicked: Menopause In The Workplace, commented: “Southeastern is to be applauded for its commitment and has clearly made a difference by talking openly about menopause and normalising the conversation. Southeastern had to find a strategy that would embrace all its staff, whether they are working at head office, in the depots, at the stations or on the trains. That is no small undertaking but by shaping a bespoke policy and speaking to colleagues across all areas of the organisation, they were inclusive of everyone’s needs.”

 

Deborah Thomas, 57, is a Health and Wellbeing Promotions Manager at Southeastern. She has been through the menopause twice, having initially been diagnosed with early menopause when she was 38.

She said: “The change in policy in 2019 really opened the floodgates for people to have those conversations that would have been considered impossible just a few years before – it was an essential thing that needed to happen. Now managers are much more aware of what some women are going through which allows them to be more supportive and make adjustments accordingly.

“For example, women’s uniforms have been altered to help them cope with hot flushes and others – myself included – have been allowed to change our working patterns. Usually, my day starts at 6am as I don’t sleep well, although obviously when I’m attending events that does change a little. Having an understanding employer and a workplace where menopause is openly discussed can make all the difference to how you’re able to cope with the symptoms.”

 

For more information on The Menopause Friendly Accreditation, visit www.menopausefriendly.co.uk.

Top butcher carves career as mentor to next generation of meat industry workers in Wales

A RESPECTED name in the Welsh meat industry is carving a successful career as an assessor and mentor to the next generation of butchers.

Matt Edwards, from Wrexham, is Coleg Cambria’s top Work-based Learning Practitioner for Butchery.

A WorldSkills UK gold medallist, Matt began his career at 14 at a local butchers’ before moving on to become an apprentice at award-winning outlets such as Swans Farm Shop, Treuddyn, Jones’s Butchers in Llangollen, and with Steve Vaughan in Penyffordd.

Now on the opposite side of the counter, he is supporting the sector’s new blood, including Adam Jones, who followed in his footsteps by being named Welsh Butcher of the Year while a Cambria apprentice and working at Swans.

Matt is also an Inspiring Skills Excellence in Wales ambassador and wants to promote the trade through competitions and by visiting schools to demonstrate the benefits of joining a profession where there is increasing demand for skilled candidates.

“I go out to see the learners in the workplace, carry out observations and assessments and guide them towards an eventual career in butchery,” said Matt.

“We have more than 100 food manufacturing learners across North Wales and the numbers are growing but there is room for more, the demand is there in this region and beyond – we are always getting asked for more apprentices and that has been the case for some time now.

“As well as developing the next generation of butchers we also promote and celebrate Welsh produce and the hospitality sector, all working together to meet that dearth in skills, because it really does need addressing.”

Reports by the British Meat Processors Association reinforced those comments, revealing that – exacerbated by Brexit – the industry is facing a critical labour and skills shortage.

As well as working, those pursuing a butchery apprenticeship will study for one of a number of qualifications at the college – Diploma for Proficiency in Butchery and Meat Processing, Diploma for Proficiency in Food Industry Team-leading, Diploma for Proficiency in Advanced Butchery and Meat Processing, and more.

“This is a fantastic field to work in, which is why Coleg Cambria is doing all it can to bring through these talented young butchers and hopefully spur even more on to choose this as a career in the future,” said Matt, who plans to compete in the World Butchers Challenge – known as the ‘Olympics of Meat’ – for the second time when it returns in 2024.

“Our courses help with their development and ensure they are at the very forefront of changes in the sector, and the competitions are a great way to perform on the big stage and publicise the businesses they represent.

“Given the success of Adam at the Welsh Butcher of the Year – and Elenko Marinov, who finished third – Cambria is a beacon of excellence and the place to learn while sharpening skills in the workplace.

“From my perspective it’s an honour to encourage this talent and I look forward to helping bring through more young people to ensure butchery remains an attractive, sustainable career option for many years to come.”

Cambria’s Work-based Learning Manager Kate Muddiman added: “The college has worked hard with Welsh Government, stakeholder groups and the awarding body FDQ to develop these two new qualifications in butchery and meat processing to ensure they are better aligned to the sector and the different roles within it.

“Matt’s expertise and enthusiasm has meant he has been able to bring these qualifications to the forefront of the industry, influencing young butchers in advancing their careers as well as entering butchery competitions, representing Wales and demonstrating the skills they have.

“His expertise and live demonstrations are now well sought after and proving very popular, he’s become quite the local legend!”

Visit www.cambria.ac.uk for the latest news and information from Coleg Cambria. 

New Search Marketing Agency Launches in Cardiff

Cardiff-based search marketing agency Appear Online is celebrating their first six months trading across the UK.

Founded by consultants Chris Hinchly and Andrew Weston in October 2022 after they saw a gap in the market, Appear Online is a one-stop shop for all your search marketing needs. Their services include SEO (search engine optimisation) and paid search advertising.

Since their launch, Appear Online has secured contracts with some high-profile, national brands including Auditel, Boutique Skin Envie and Pod Space, and their team is currently expanding to address increased demand from new and prospective clients.

 

Co-founder Chris Hinchly said: “We take a personal interest in understanding our clients’ business inside and out, so that we can create a truly tailored marketing solution – something that we felt was missing from competitor offerings.

“The results we have achieved already are fantastic, and we can’t wait to see where this year will take us.”

 

Andrew Weston said: “We’re incredibly proud of what we’ve achieved so far, with some fantastic clients already on board. We’re committed to helping our clients grow their businesses through effective online marketing, and look forward to seeing even more results as we continue to grow ourselves.”

 

Appear Online is a search marketing agency that improves businesses search engine ranking and creates a more professional online presence, by attracting more traffic to their website, leading to more enquiries and business revenue.

Find out more by visiting their website here – https://www.appearonline.co.uk/

The importance of social media campaigns in business

Written by Kurt Miller, Director of Marketing, Cloud Campaign

Social media has become an essential tool for businesses to promote their brand, products, and services to their target audience. However, to make the most of social media, businesses need to create and publish engaging content that resonates with their followers. In this blog post, we will explore how businesses utilize their content in social media campaigns and the different types of content that should be included.

What types of content can businesses post on their social channels?

There are several types of content that businesses can include in their social media campaigns. The following are just some of the most popular types of content:

  • Humour/trends: Humorous content like memes can help businesses to connect with their followers and create a positive image of their brand by showing that they’re in tune with trends and other pop culture moments.
  • Product/service overviews: Tutorials can be used to educate followers on how to effectively use a business’s product or service. This is one way to sell to customers through social media.
  • ”Behind the scenes”: Going live on social media platforms or introducing the team or work culture within a business allows them to engage with their followers and create a more personal connection.

  • Thought leadership and educational content: Sharing tips related to a business’s industry can help to position the brand as an expert and provide value to followers.
  • Giveaways/contests: Giveaways and contests can help to increase engagement and attract new followers.

How do you know what type of content to post?

It’s important to note that the types of content that a business should include in their social media campaigns depend on their industry, target audience, and brand values. A business in the fashion industry may focus on sharing images of their products, while a business in the tech industry may focus on sharing informative content. In general, it is a process of trial and error to discover the type of content that engages your audience. Above all, businesses should simply endeavor to make sure their content consistently and authentically aligns with their brand.

The 80/20 rule is a popular framework in social media marketing. It suggests that businesses should focus 80% of their social media content strategy on entertaining people and getting engagement, and 20% of their content strategy on educating followers about their product and selling to them. This means that businesses should prioritize creating content that provides value to their followers and engages them, rather than focusing solely on promoting their products or services.

By following the 80/20 rule, businesses can create a more balanced social media content strategy that resonates with their target audience. This can help businesses to increase their social media following, improve their online presence, and generate more leads and sales.

Lastly, businesses should create a content calendar at least a month in advance that outlines when and what types of content will be posted. This helps businesses to map out a strategy, stay organized and ensure that they are publishing content consistently. The easiest way to do this is by investing in a social media management platform like Cloud Campaign, Hootsuite or Later.

 

How many days per week should you post? Can you exhaust your followers with too much content?

The frequency of posting on social media platforms depends on the individual business’s goals and resources. However, it’s recommended that businesses post on social media platforms at least once per day to keep their followers engaged. Some businesses may post multiple times per day, while others may only post a few times per week. It may sound daunting to post this frequently as a small business, but it can often be done very efficiently if you use a professional social media management tool.

In general, it’s better to focus on high-quality content vs. high-volume content. So, if you find yourself filling in your social calendar with “filler” content simply to remain active on social, you won’t likely be providing value to your business or followers.

 

It’s worth the time to invest in a social media strategy

Businesses can utilize their content in social media campaigns to increase their brand’s visibility, drive traffic to their websites, and engage with their target audience. When creating content for social media platforms, businesses should focus on creating engaging and visually appealing content that provides value to their followers. The types of content that businesses should include in their social media campaigns depend on their industry, target audience, and brand values. Following the 80/20 rule can help businesses to create a balanced social media content strategy that resonates with their followers and drives results. Finally, finding a balance between posting enough content to keep followers engaged and not posting too much content that can become overwhelming is crucial. If you’re concerned with the time and resources it will take to execute a social media strategy, consider investing in an industry-leading social media management platform like Cloud Campaign.

 

 

Q&A: The Mermaid London’s Pledge to Make Meetings Matter on Global Meetings Industry Day and Beyond

The Mermaid London has partnered up with Streets of London to help tackle homelessness in the city, announcing a year-long campaign titled ‘Make Meetings Matter.’ On Global Meetings Industry Day, we explore how the City of London venue plans to harness the true power of events to champion the wider community.

Streets of London funds specialist support for people who are homeless in London, as well as raising awareness and changing perceptions about homelessness. Since 2010, the charity has provided more than £750,000 to fund specialist services that support those experiencing homelessness and this year has committed a record £150,000 to ten projects across London that offer life-changing assistance to people living on the streets.

We sat down with Alicia Duncan, Venue Director, The Mermaid London, to learn more about the central London venue’s chosen charity and how the team plan to turn meetings into money to help Streets of London fulfil their fundraising goals.

What inspired you to partner with Streets of London this year?

This year more than ever, we wanted to demonstrate the true power of events from the outset, which is why we continued supporting Streets of London following a £5,000 donation last year. The events industry exists to foster human connection, not just among event professionals, but in the wider community too. As a central London venue, we feel it is our responsibility to represent a wider group of people from all walks of life and leverage our own business opportunities to tackle a much deeper, and poignant, social issue.

 

We wanted to become a beacon within the sector for all those suffering from homelessness, to raise awareness of, and to demonstrate to the wider industry that our values encompass more than meetings and events. We want to demonstrate that we’re all valuable members of society, and that there is hope for those who are struggling on the streets.

 

What makes The Mermaid London unique to be able to offer this support?

Located within the City of London, The Mermaid London is the ideal place to host any upcoming fundraising events for Streets of London, which is something we’re currently looking into. Raising awareness is one of our main priorities, and we’re determined to get the message out there to as many pockets of society as we can, as we cater to many different groups, from corporations to associations, from agencies to private bookings.

Our versatile venue also allows us to establish lasting relationships and deliver events to a wealth of sectors and types of meetings, from exhibitions and conferences to summits, both in the private and public sector, and we’re ensuring the Streets of London messaging is included in as many of our communications as possible.

How are you planning to support the charity this year?

We have ventured on a year-long fundraising mission which entails a donation of £1 for every delegate who attends the venue on a Day Delegate Rate (DDR), increasing to £5 for every festive party guest from December 2023 until March 2024.

 

Streets of London is the core priority across many of our marketing and PR campaigns this year. We’re striving to become charity champions by using our platforms to broadcast the message, raise awareness on social media and via email campaigns, and update media publications on our fundraising efforts. The Streets of London logo is displayed proudly on our website, directing web visitors to the charity’s website where they can find out more about the cause and how they can help as individuals.

What vision do you have for The Mermaid London and Streets of London partnership?

We’d love to help educate our team on homelessness so we can all become Streets of London champions, and for our efforts to help change perceptions about those who suffer on the streets. In our discussions with the charity, it’s come to light that the most common misconception about homelessness is that people become homeless through choice, when this can be due to a number of things ranging from redundancy, relationship breakdown, addiction, poor mental health, a tenancy coming to an end, domestic abuse, complex trauma, and struggling to cope with grief, among other reasons. Once someone becomes homeless, it can be hard to escape from their situation without sustained support.

 

Long-term visions for our partnership include hosting organised events at The Mermaid London, to see our spaces used for more worthy causes, and for our team to take part as individuals in fundraising efforts and organised charity events such as the Streets of London Sleep-Out in October.

 

We have set a fundraising goal of £20,000 for the end of the year, which is why every event booked at The Mermaid London really will help Make Meetings Matter and help create a more humane, understanding, and inclusive London.

 

How does Streets of London founder and director, Ian Steuart Fothringham, feel about The Mermaid’s Support?

There are now more than three times the number of people sleeping rough in London than there were in 2006, when I started working in the sector. The cost-of-living crisis – set against a backdrop of unaffordable housing – is also having a huge impact, leading in recent months to a steep increase in the number of people becoming homeless for the first time. The homeless sector in London is bracing for more and more such people needing their services in the year ahead.

 

Homelessness robs people of their basic dignity, but the bottom line is that someone experiencing homelessness deserves our respect just as much as anyone else. We’re very grateful to have The Mermaid London’s ongoing support for our work, following their generous donation of £5,000 last year. The money they donate in support of Streets of London will make a real difference to what we’re able to achieve in the coming year, and it’s very helpful to have corporate supporters such as The Mermaid London using their platform to champion our work and helping to provide visibility for this important issue.

 

We are also looking forward to working with The Mermaid London’s team who will be participating in the sixth annual Streets of London Sleep-Out later this year. We’re hoping to exceed last year’s fundraising total of £60,000, and we encourage other conference venues or businesses within London to consider this annual event as a team-building activity for the workplace. People experiencing homelessness need all the help they can get – and The Mermaid London’s support as a venue and as a workforce will help towards changing the lives of people on the streets.

MedTech Marketing Insights: A Comprehensive Guide

MedTech marketing is a huge industry for those in the medical invention field. 

MedTech companies are always developing new products to change the game and improve how people deal with their healthcare needs. However, while this boom in the industry is great for improving the state of healthcare, it also creates a vast amount of competition between companies. 

Successfully launching a new product, therefore, requires a smart marketing strategy. To stand out in the industry, MedTech companies will conduct a range of vital ‘MedTech Marketing Insights’ to stand out from opponents. 

This article will explore marketing insights and how they can help MedTech brands thrive under challenging industry conditions. 

 

What Are MedTech Marketing Insights?

MedTech marketing insights are the data, information and knowledge companies gather to understand their target audiences and competitors better.

Knowing your audience is key to good marketing, as you can target your campaign to specific demographics most likely to buy your product. Whether this is hospital buyers, doctors, or individual patient users – insights can help you find the best way to reach them, the information they want to hear about your product and how to make it stand out in the marketplace. 

A MedTech research and marketing agency usually conducts marketing insight research, as they have much better access to a range of reports, patient feedback and more. 

 

Target Audience Insights 

MedTech marketing insights are the data, information, and knowledge companies gather to better understand their target audiences and competitors.

Knowing your audience is key to good marketing, as you can target your campaign to specific demographics most likely to buy your product. Whether these are hospital buyers, doctors, or individual patient users – insights can help you find the best way to reach them, the information they want to hear about your product, and how to make it stand out in the marketplace.

A MedTech research and marketing agency usually conducts marketing insight research, as they have much better access to a range of reports, patient feedback, and more.

 

Competitive Insights 

The MedTech industry is highly competitive, regularly introducing new products and services. It is important to stay up-to-date on competitors’ latest innovations and trends, assessing how their products and services compare to your own.

This can help companies pinpoint areas to develop marketing strategies that emphasise their unique value propositions or ‘unique selling points’ (USPs).

 

Regulatory Insights 

MedTech companies must also comply with various regulatory requirements to bring their products and services to the medical market. 

MedTech organisations can adapt their marketing strategies to ensure compliance and avoid potential legal issues by staying informed about regulation changes. 

For example, new regulations may be implemented to ensure machines of a certain kind come with extra warnings or labels to ensure user safety. Being aware of this allows developers and manufacturers to ensure their product is complete with this, allowing for a much smoother launch to the marketplace. 

 

How MedTech Marketing Insights Are Gathered

Though it’s all well and good to utilise marketing insights, it’s also important that you use the correct channels to gather accurate information. Some of the ways MedTech companies choose to do this include the following:

Market research- Gathering data through interviews, surveys and focus groups to better understand customer needs and preferences. 

Data analysis: MedTech companies can analyse data from various sources to gain information about customer and market trends. This can be anything from sales statistics to social media analytics.

Industry events – attending conferences and other industry events can provide valuable insights into the latest innovations and trends in the MedTech industry. Not only is this a great way to network and find potential investors, but it’s also an important way to stay aware of competitors’ actions and industry trends.

Regulatory updates – subscriptions to industry news sources and publications will help MedTech professionals stay updated with regulatory changes. 

These things will be critical to ensuring a successful MedTech marketing campaign. 

The key is to stay updated and maintain relevant sources of information as they come. Collaborating with a marketing agency can be useful here, as professional analytic companies will have better access to immediate industry updates.

 

In Conclusion

MedTech marketing insights are important in generating successful marketing strategies for MedTech products and services. They help brands to connect with their target audiences, differentiate their products and services from the competition, and ensure compliance with regulatory requirements.

By gathering important data about their target audiences, regulatory restrictions, and competitors, MedTech companies can develop a strategic plan for success and better forecast sales and future product variations.

 

Brilliant ways to get your employees engaged with workplace recycling

Inspiring employees to recycle in the workplace may sound easy, but once you immerse yourself in this, you’ll only realise how daunting it is. To succeed, you need strong motivation, perseverance, and, of course, a robust plan.

Although it might seem like a chore, recycling is vital to ensuring a healthy environment. And it’s no longer optional. Every year, companies and organisations worldwide produce a lot of waste, including paper, cardboard, plastics, scrap metal, drinking cups, packaging, and printer cartridges. All these are recyclable, but many of them are still ending up in landfills. Fortunately, sustainability has gotten into the public eye now more than ever, and consequently, more and more companies are more careful of their waste management, many of them implementing fruitful recycling programs in workplaces. Are you doing just the same? Great!

Nevertheless, no matter how well-intended your initiatives are, they’re not always exciting. Motivating and educating employees on how to correctly dispose of their trash and participate in recycling can be daunting when you have no idea where to start. We want to give you a helping hand, so here’s how to ensure your initiatives are a success and encourage workers to be more recycling-oriented.

 

Educate on environmental matters

One of the most common reasons people don’t participate in recycling is that they’re not educated on this subject – it’s not that they don’t want to. So, the best you can do in this sense is to train your employees on the importance of sustainability and associated practices. It’s much easier for them to dispose of their trash correctly if they know why this matters so much. Luckily, there are lots of resources you can rely on for this purpose, including instructor-led training, simulation training, and collaborative training. During your recycling program, be sure to include everything from the importance of recycling and the impacts of climate change to what materials should be recycled and where. Make them understand the significance of the balers and compactors for recycling you’ve invested in and save any confusion.

It’s your responsibility as a business owner to teach labourers about environmental concerns, so spare no effort in bringing awareness among your team.

Put up signs and reminders

Educating on sustainable measures is not enough – you must ensure that your employees don’t forget what they’ve just learned. With large workloads and deadlines to meet, it’s easy for people to forget about recycling. However, don’t get upset. You can put signs and reminders around the workplace so even the busiest employee will remember where to dispose of their waste. Catchy messages, along with signage and symbols, will encourage them to recycle more often.

Communicate regularly

Communication is at the heart of any successful business project, be it a marketing campaign or a recycling program. So, ensure you’re visibly involved in recycling so you can introduce the subject into regular discussions with your employees. At the same time, make sure your leadership team invests time in showing workers the best recycling practices. Leading by example has always been a powerful way to form bonds with employees, so don’t hesitate to use it in this situation, too.

Make it easy and accessible

There’s no way to do correct recycling without the right equipment. Therefore, ensure you invest in a streamlined recycling program, which makes employees’ tasks more reachable. Also, be sure to place recycling bins in appropriate and strategic places, such as restrooms and near exits, for everyone to easily get to them. Labels would also help provide workers with information on each bin’s purpose.

Create interesting incentives

It goes without saying that recognition and rewards are powerful motivators. So, in addition to measures of the likes mentioned above, consider creating incentive structures to inspire employees to recycle. This could relate to dividing the workforce into teams and organising competitive games. Thus, the team that will triumph at the end of the month or whatever period you set for the game will receive accolades or win a prize. Or, everyone can work together towards the same goal.

Define goals

Although often overlooked, goal setting is a powerful method to motivate your team to recycle. It’s like you give people something tangible to strive for, a direction impossible to go past or around. As with any business project, a recycling program must be broken down into smaller goals that are easy to achieve and that make up a greater goal: to make workplace recycling part of every worker’s routine. Also, it’s essential to make these goals easy to track so that you can assess the success of your initiatives and come up with immediate solutions in case something unexpected occurs. And don’t get discouraged if your goals are too small: as passion and knowledge around waste management expand, your goals will too.

Host events

Events may seem out of place in this recycling situation, but trust us – they’re not. Sustainability-themed events can get people engaged with the three R’s – Reduce, Reuse, Recycle – and be more careful of how and where they toss their trash or leftovers. An event like “Waste-Free Wednesdays” could encourage people to go without waste for a whole day, even if it might seem harsh. This would mean that they must get rid of those single-use cups and bring their lunch in reusable containers. However, you could provide them with such reusable items and show how much you care. Consider also participating in community events, such as tree planting and beach cleaning, to encourage green practices and, at the same time, team-building within your company.

You can organise events weekly, monthly, or even annually, depending on your organisation’s needs and resources. However, it doesn’t really matter how often you host events, as these, whether once a week or once a year, only have one purpose: to remind people how crucial it is to take care of the environment.

 

Addressing waste management in the workplace has never been easier, especially with the entire team by your side.